Lattice

MAY 24, 2016

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. THEME TWO: Real-time Actionability. What good is a score if you can’t put it to work?

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

MAY 31, 2016

I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world. Because for any organization, its not just about creating demand programs, it’s about creating intelligent, targeted programs that will guide your prospects and customers through a customized buying path.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Lattice

SEPTEMBER 21, 2016

Let’s break down some different use cases where predictive marketing and sales can help companies improve the efficiency of their revenue funnel: Too many leads: The issue of having an overwhelming number of leads in your demand waterfall is a top issue for fast-growing organizations with a freemium business model.

Top of Funnel 100

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 100

Lattice

OCTOBER 23, 2015

Claudia Hoeffner – Senior Director Demand Generation and Channel Strategy, Acquia @claudiahoeffner. Michelle Kim – Director of Demand Generation, Okta @michellejeank. Alexandre Papillaud – Marketing Director Global Demand Center, Intel Secruity @apapillaud. Jack Speyer – Director Global CRM, SunPower.

Demand Generation 100

Demand Generation Buzz Marketing & Strategy Intent Data 100

Lattice

NOVEMBER 24, 2015

Impact is What Matters Now: In the opening keynote analysts Jay Famico and Jason Hekl made the bold statement that in B2B we are too consumed with activity. The SiriusPerspective shows predictive as one of the leading demand creation technology trends right now. Here are our top takeaways from #SDTechX.

Enterprise Management 100

Enterprise Management B to B Work Management B2B Thought Leadership 100

Lattice

OCTOBER 27, 2015

Picture being a hero to your organization, alerting department managers to sudden spikes in demand that weren’t even anticipated. Predictive analytics skills are in great demand. In terms of skills sought, analytics/predictive analytics are in high demand at more than two-thirds (68%) of organizations.

Enterprise Management 100

Enterprise Management Planning Paid Search Agency Forecasting 100

Lattice

DECEMBER 28, 2015

ABM is arguably the hottest topic in B2B marketing right now. Learn more in this ebook from Demand Gen Report. Here’s a quick look at the questions we hear most often about all things predictive lead scoring: best practices, comparing vendors, measuring impact and more. This is a great primer for predictive marketing newbs!

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Lattice

APRIL 7, 2016

Predictive vendors can seduce you with the promise of needing only one model to optimize your demand generation process. Maybe in the last month you have noticed a surge in activity around your solution on your website or other B2B websites for the same account. *Image via CastABiggerNet. What’s not to like?

Lead Ranking 100

Lead Ranking Vendors Intent Data Domain 100