PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. Find the highest quality that combines persona based targeting and intent data so you can cost effectively funnel those buyers.

Demand Generation 62

Demand Generation Demand Generation Top of Funnel 62

Inbox Insight

DECEMBER 21, 2023

Understanding the behavior and preferences of potential buyers is pivotal for any successful B2B business. What are the greatest usages, benefits and challenges of B2B buyer intent data? A sizeable 98% of marketers are confident in their intent data practices, suggesting a positive outlook and maturity in this field.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

Marketing Interactions

OCTOBER 15, 2021

While the events I’ve attended and material I’ve read tend to apply the focus on sales as the central pivot for RevOps, I find that approach distracting for sales and a discredit to B2B marketers. But in a market driven by subscription business models, CS plays a key role in onboarding, retention, and expansion.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Inbox Insight

JUNE 16, 2023

Account-Based Marketing (ABM) relies on the successful identification, engagement and nurture of high-value accounts which form the list of key accounts to prioritize your ABM activities against. That is why identifying target accounts is crucial to a successful Account-Based Marketing campaign.

Account Based Marketing 92

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 92

Inbox Insight

SEPTEMBER 10, 2021

Read on to uncover how B2B marketing segmentation is advanced by B2B buyer insights…. How can you unlock key audience intelligence to dial up your demand gen activity? Putting the right message in front of the right buyer to generate the right response is key to effective B2B marketing.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. Find the highest quality that combines persona based targeting and intent data so you can cost effectively funnel those buyers.

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

PureB2B

FEBRUARY 23, 2022

It would make life much easier for B2B marketers. Crystal balls aren’t real, and without all that magical foresight, B2B marketers can only leverage what’s realistically available to design a results-driven ABM campaign: industry best practices and their own good judgment. Online Market Research.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

It would make life much easier for B2B marketers. Crystal balls aren’t real, and without all that magical foresight, B2B marketers can only leverage what’s realistically available to design a results-driven ABM campaign: industry best practices and their own good judgment. Online Market Research.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

6sense

MAY 10, 2017

With all the new technologies that enable B2B marketers to use the sharp minds they were born with, it really is a whole lot more fun than it used to be. There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Anteriad

DECEMBER 14, 2022

As B2B marketers, we like to be ahead of the curve and prepared for what’s to come. And as a result, they expect growth strategies to focus on the retention, cross-sell and upsell of existing accounts. This prediction takes into account that the new year will bring more economic uncertainty. What will gain traction?

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Madison Logic

JUNE 6, 2023

B2B marketers faced with shifting buyer behaviors need to pivot their focus on strategies that generate and capture demand. As the economy continues to ebb and flow, marketers need to maintain a more persistent market presence to grow pipeline and revenue.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

PureB2B

JUNE 21, 2022

In 1999, Seth Godin introduced the concept of permission marketing, giving name to a radically different approach to the traditional “interruption marketing,” which was and remains a stalwart of the advertising world. What is interruption marketing? Interruption marketing is a traditional type of promotion.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Planning Opt-out 62

PureB2B

MARCH 28, 2022

One of the major challenges the healthcare technology industry faces with marketing is lead generation. It’s safe to say that there’s a large gap in the identification and conversion processes of marketing qualified leads, especially when looking at priority buyers. Call to Action. Landing Pages.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

Metadata

MAY 24, 2023

We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. That’s the question every demand gen marketer is asking themselves right now. For the Metadata team, that means testing new channels like our DEMAND community and email marketing.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Allocation 52

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. Only 5% of our market , is ready, willing and able to consider buying our product.

Efficiency 78

Efficiency Marketing Automation Services Lead Ranking Branding 78

Inbox Insight

NOVEMBER 3, 2023

Demand generation marketing is a crucial aspect of any successful marketing strategy. A well-executed demand generation campaign can bridge the gap between sales and revenue, reducing the sales cycle and guiding buyers through their customer journey. With the average person having 8.5

Demand Generation Agencies 106

Demand Generation Agencies Demand Generation Demand Top of Funnel 106

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. What is B2B advertising?

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers.

Demand 52

Demand Branding Brand Identity Work Management 52

6sense

JANUARY 7, 2016

Modern marketers are awash in new technologies, distribution channels and strategies. It’s easier than ever to lose sight and chase the newest fad, forgetting that the marketing goals of creating marketplace awareness and generating demand should be your main focus. The Messengers and Industry Experts.

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48

6sense

MAY 9, 2017

If you’re heading to SiriusDecisions Summit next week, one of the can’t-miss analyst keynotes will be Kerry Cunningham and Terry Flaherty ’s unveiling of the Next-Generation Demand Waterfall. Every marketer is already familiar with the classic Demand Waterfall and has likely implemented the SiriusDecisions framework in varying ways.

Lead Ranking 48

Lead Ranking Demand Top of Funnel In-market Buyers 48

Inbox Insight

OCTOBER 6, 2021

If you know where B2B tech buyers are planning to invest their budget, you are in a strong position for identifying in-market buyers and the optimal time to target them. This article covers: Key insights that reveal strong in-market tendencies. IT Tech Buyers. But this data is often hard to come by….

Work Management 98

Work Management Marketing Management Planning Budget Programs 98

PureB2B

MAY 30, 2022

Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. They also need a firm understanding of their target prospects’ pain points — if possible, better than the prospects themselves. Bad lead quality. Not enough leads.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

TrustRadius Marketing

OCTOBER 3, 2022

The good news is that marketers realize intent data’s importance. Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. First-party intent data.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

B2B Marketing Directions

AUGUST 27, 2017

SiriusDecisions calls the new version the Demand Unit Waterfall , and it's depicted in the following diagram: Source: SiriusDecisions The first version of the Demand Waterfall was introduced in 2006, and over the past decade, thousands of B2B companies have used the waterfall model to track and manage their demand generation efforts.

Demand 40

Demand Work Management Intent Data Features 40

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Terminus

AUGUST 25, 2022

We’ve taken her talking points and spun them up into this blog to talk about how this time of change is a real opportunity for marketers. Every marketer is scrambling. After two years of turmoil, the game continues to change in 2022 in major ways: In-market buyers and decision makers are harder than ever to reach.

Marketing Analytics Tools 26

Marketing Analytics Tools Ideal Customer Profiles Top of Funnel Budget Programs 26

DealSignal

AUGUST 26, 2020

DealSignal Intent-based Inbound Lead Enrichment combines who, why, when, and where, and fully automates the process, so marketing can deliver truly actionable leads to sales and reps can then engage them with highly personalized, timely outreach. Levy, Principal of GZ Consulting.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Inbox Insight

JUNE 30, 2023

Make your revenue goals a reality with these Account-Based Marketing (ABM) strategic plays – here’s 5 approaches that can be used to create an overarching ABM campaign that delivers engaged leads from the accounts on your hit list. Another crucial Account-Based Marketing tactic here is content syndication.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. So you can reach and engage in-market buyers.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

DealSignal

JUNE 26, 2019

New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. DealSignal Intent-based Lead Enrichment enables B2B marketing and sales teams to: Quickly and accurately segment, score, route, and prioritize inbound leads.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

Metadata

JANUARY 18, 2023

As we move into the new year, B2B marketers should batten down the hatches and carve out a paid media strategy that helps them thrive in a down economy. Why top advertisers think like investors and scientists They say B2B marketers wear many hats—email guru, SEO wizard, content machine, and more.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Management 125

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. At that time, only a few B2B companies subscribed to this kind of service in the cloud (hint: early adopters). And they seized it.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Inbox Insight

NOVEMBER 30, 2021

As we say farewell to 2021, we take a deep dive into the areas captivating B2B Tech Buyer’s attention as marketers seek to perfect the all-important B2B marketing plan. Who do they trust when undertaking their B2B research? What are their most pressing pain points? Reading time: 4 minutes.

Work Management 97

Work Management Marketing Management Marketing Automation Services B2B 97

Adobe Experience Cloud Blog

JUNE 6, 2016

Author: Heidi Bullock A little over two weeks after marketers gathered at the Marketing Nation Summit in Las Vegas, a new group of savvy marketers converged in Nashville, Tennessee for three days of informative sessions, networking, and, let’s be honest, great music. As you might expect, SiriusDecisions did not disappoint.

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketo Thought Leadership 48

Heinz Marketing

JULY 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the fifth installment of The B2B Marketer’s Quick Start Guide. – the list goes on!

Paid Content 136

Paid Content Marketing Automation Services Work Management Marketing Management 136

NetLine

JUNE 5, 2023

They were missing nearly all of their buyer’s journey… But not anymore. Welcome INTENTIVE: The Next Frontier of Buyer-Level Intent Insights Today, we’ve launched INTENTIVE —a revolutionary product we believe will change the way B2B organizations identify and approach buyers. What is INTENTIVE?

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52