Marketing Insider Group

JULY 22, 2015

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. However, we do all of that with content. However, we do all of that with content.

Curation 100

Curation Sales Cycle RFP Content 100

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal. People read How to Guides to learn how to do things.

Examples 101

Examples RFP Lead Ranking Lead Scoring 101

Golden Spiral

SEPTEMBER 15, 2021

Selecting an agency is a difficult decision for a HealthTech company — and the Chief Marketing Officer — to make. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. Factor marketing collaterals into your budget. What to Look for in a Marketing Agency.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

Golden Spiral

NOVEMBER 15, 2018

Selecting an agency is difficult decision for a B2B tech company — and the Chief Marketing Officer — to make. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. Factor marketing collaterals into your budget. What to Look for in a Marketing Agency.

Paid Search Agency 54

Paid Search Agency Advertising Agencies Work Management Marketing Management 54

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Contents 1. Video Marketing 1.2 Are you looking to help marketing with video management and data collection? Here are some examples of common use cases for an online video platform: Video Marketing. Video for Sales 1.3

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Golden Spiral

NOVEMBER 15, 2018

Selecting an agency is difficult decision for a B2B tech company — and the Chief Marketing Officer — to make. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. Factor marketing collaterals into your budget. What to Look for in a Marketing Agency.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Work Management Marketing Management 48

LEADership

JANUARY 3, 2014

My last post about the B2B buying process was so popular that I decided to share another Infographic on the same topic. In this interesting infographic by ThomsonData, B2B marketers can further understand their customer’s feelings from the beginning to the end of the sales process. FYI: B2B content marketing tips.

Buy 40

Buy Process B2B Thought Leadership RFP 40

SmartBug Media

AUGUST 12, 2020

As manufacturers seek to attract buyers in more efficient and scalable ways the need for search engine optimized content is more pronounced than before. Buyers often research online, even before talking to a manufacturer representative, and the content that lands on their computers has a significant impact on their final purchase decisions.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ANNUITAS

FEBRUARY 9, 2012

We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee. Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. As a leader in this space, please define once and for all – what is content marketing?

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

Bluetext

MAY 8, 2023

Within the previous blogs in our marketing acronym series, we took a look at the top acronyms used in the sales and advertising realm , as well as the website design and development side of marketing. DR (Direct Response) A marketing approach that aims to get a quick response from your target audience.

Top of Funnel 26

Top of Funnel Enterprise Management Work Management WOM 26

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Contents 1. Video Marketing 1.2 Are you looking to help marketing with video management and data collection? It can also integrate video into your email, content, and digital marketing strategies. Video for Sales 1.3

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Hinge Marketing

JUNE 4, 2014

Most leadership teams in A/E/C firms are fastidious about tracking their hit rate – the number of proposals submitted minus the number of proposals won. In fact, the average hit rate in A/E firms was 37.1%, according to Zweig White’s 2013 Annual Marketing Survey. Stop responding to any and every RFP.

Positioning 48

Positioning RFP Marketing Proposals Work Management 48

Hinge Marketing

AUGUST 12, 2015

Your professional services firm’s website is often the centerpiece of your marketing and business development strategies. It houses your educational content. To put this in perspective, a study by WordStream discovered the median conversion rate for B2B sites was 2.35%. SEE ALSO: 5 Lead Generating B2B Website Trends.

Top of Funnel 48

Top of Funnel Marketing Websites Sales Qualified Leads Lead Ranking 48

The ROI Guy

JUNE 17, 2015

By Dan Sixsmith and Tom Pisello When Sirius Decisions stepped forward last month to announce that several commonly held beliefs about B2B buyers and sellers were not true, it got me thinking. In fact the #1 piece of content requested by buyers today is still a sales presentation, according to their research. People buy from people.

RFP 40

RFP Forrester B2B Sales Marketing Proposals 40

Marketing Insider Group

OCTOBER 13, 2020

As a lean B2B business, navigating the digital landscape is a challenge. This is where a digital marketing agency steps in. Many B2B businesses opt for hiring outside help instead of in-house marketing because it’s easier to maintain a proactive approach. Do You Really Need a Digital Marketing Agency?

Paid Search Agency 257

Paid Search Agency Marketing Agencies 2 Advertising Agencies Marketing Agencies 1 257

B2B Marketing Savvy

JULY 2, 2009

Otherwise called: “communications briefs”, “marketing briefs”, “innovation briefs”, “design briefs” or something akin. But don’t confuse the CB with a Scope of Work (SOW) or Request for Proposal (RFP). With apologies to Pascal and Twain: this post is a bit long because I ran out of time to write it shorter). Who owns it?

Creativity 40

Creativity Advertising Agencies Paid Search Agency RSS 40

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Sword and the Script | B2B

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. B2B prospects want published pricing.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Circle Studio

OCTOBER 19, 2017

While many firms are already investing in content marketing, the latest research continues to underscore the importance of strong thought leadership content as a B2B marketing and sales tool. An overwhelming majority (90%) of C-suite executives and decision makers surveyed find thought leadership content important.

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Top of Funnel RFP 79

SpotMe Blog

SEPTEMBER 1, 2022

An event app menu usually contains icons to access different functions and content. . It’s important to have the right aspect ratio so that presenters can ensure the content they share looks as clean as possible. For example, a trade show is a B2B event. Content management system (CMS). Aspect ratio. Dashboard.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Hinge Marketing

JANUARY 31, 2022

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

Differentiation 154

Differentiation Marketing Budget Work Management Marketing Automation Services 154

Sword and the Script | B2B

FEBRUARY 8, 2022

This might sound crazy, but being candid and honest is a surefire way for B2B tech solution providers to differentiate themselves from ~75% of the market. Most buyers of B2B technology don’t believe vendors are completely honest. based B2B technology decision-makers. Do B2B buyers think tech vendors are honest?

Customer Surveys 15

Customer Surveys WOM Peer-to-peer B2B 15

Hinge Marketing

JULY 18, 2019

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

Differentiation 91

Differentiation Marketing Budget Work Management Marketing Automation Services 91

Hinge Marketing

NOVEMBER 15, 2016

Are you, or your marketing department, still using an Excel spreadsheet to track what communications have been sent to which clients? Then it may be time for an upgrade to a marketing automation platform, or MAP. But automated marketing solutions are highly effective at hyper -personalization. That’s the how.

Work Management 48

Work Management Marketing Management Marketing Automation Services Automation 48

Hinge Marketing

MARCH 16, 2016

Are you, or your marketing department, still using an Excel spreadsheet to track what communications have been sent to which clients? Then it may be time for an upgrade to a marketing automation platform, or MAP. But automated marketing solutions are highly effective at hyper -personalization. That’s the how.

Work Management 48

Work Management Marketing Management Marketing Automation Services Automation 48

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. You’ve come to the right place.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. You’ve come to the right place.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Hinge Marketing

APRIL 17, 2019

In this article, I’ll present six marketing automation use-cases to help you as you consider your own martech stack. I’ll also address the top benefits of marketing automation. I’d like to start first, though, with a definition of professional services marketing automation (MA). Marketing Automation Defined.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Albacross

JULY 17, 2018

B2B marketing platforms are all the rage these days. These platforms often bill themselves as one-stop shops when it comes to marketing. The average B2B marketing platform can do all that, and more. What Exactly Is A B2B Marketing Platform? Most B2B marketing platforms come with features such as….

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management B2B Marketing 40

Convince & Convert

SEPTEMBER 20, 2010

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs.

Social Media 115

Social Media Paid Search Agency Media Advertising Agencies 115

Zoominfo

OCTOBER 20, 2021

But business development and expanding into new markets might not be second nature. Bryerton offers this example of how using video : Imagine that he notices a prospective company had an open rec for VP of Marketing. Noticed you got a position for an open VP of marketing. He might record a quick video and say: “ Hey Maurice.

Enterprise Management 100

Enterprise Management Zoominfo Marketing & Strategy Business 100

Directive Agency

JULY 26, 2016

You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. I tweet about #marketing #seo and #business – Contributor to @Entrepreneur and @GulfBusiness. Go with someone that already knows how to market successfully for your business.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76