NetLine

JANUARY 30, 2024

When we introduced INTENTIVE , our intention (yes, pun intended) was to change how B2B marketing gets done. In this blog, we’ll share some of the exciting results and new developments taking place within the INTENTIVE platform, and how it’s making waves by providing real-time insights into active intent within B2B accounts.

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Intent CTR Intent Data Intent Signal 52

Leadspace

SEPTEMBER 16, 2022

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge—particularly in driving revenue for their business. According to SalesIntel, “Intent Data is the set of behavioral signals that helps you to understand the intention of your prospects to purchase a product or service.”.

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NetLine

APRIL 14, 2022

Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. of all registrations), B2B Marketers promoted 20% more White Papers than eBooks.

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Intent Webinar Metrics Peer-to-peer Intent Data 97

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Here are ten of the best strategies for B2B marketing in 2018.

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Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. How do we know search works?

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Aberdeen

FEBRUARY 20, 2019

Data visualizations can help us to see things in ways we otherwise wouldn’t, and to make connections we might not see without the correlation mapped out. Character sentiment data visualization is particularly interesting in the context of B2B applications of buyer intent data.

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NetLine

DECEMBER 20, 2022

Webinars Are Bottom of Funnel Content Format. In terms of lead volume, the best content format over the past six years (if not longer) on the NetLine platform has been eBooks. In short, if you’re looking to diversify your content library beyond text-based formats, Webinars are a terrific option.

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Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Adobe Experience Cloud Blog

JULY 7, 2017

Yes, we already track lead behavior through website visits, email clicks, content downloads and other engagements with our brand.”. With buyers conducting their own research, engaging with you in multiple channels and involving more decision makers than ever, the B2B buyer’s journey has never been more complicated.

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Aberdeen

FEBRUARY 12, 2019

They can also illustrate correlations we might not have made without seeing them depicted. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Data visualizations can map out data in ways we might not notice otherwise. For example, the shape of the lifespan of news stories.

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NetLine

AUGUST 16, 2019

Even prior to taking on the significant Privacy Shield certification, NetLine has always provided transparency into the source and use of PII; as a B2B vendor premised on fully-permissioned and first-party sourced data, the move into top-level privacy certification was simple. What it says when a vendor doesn’t have it.

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DemandBase

NOVEMBER 19, 2018

Agencies, Systems integrators, and other service providers—who are active in about 50% of all B2B companies, helping them to make effective use of their CRM, Marketing Automation, and related martech investments—were nowhere to be found. My, what a difference 3 years makes! Because there’s gold in them ABM hills.

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Account Based Marketing Paid Search Agency Advertising Agencies ABM 40

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. And nowadays I do advisory with a bunch of great B2B sales companies. Well, it’s nice to have you both. We had some cool guests.

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Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. And nowadays I do advisory with a bunch of great B2B sales companies. Well, it’s nice to have you both. We had some cool guests.

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Paid Content B2B B2B Thought Leadership Top of Funnel 52

Aberdeen

FEBRUARY 6, 2019

Together, they seize the robustly actionable insights found within vast sets of market intelligence information such as buyer intent data, purchase intent signals, content consumption and active online-research monitoring, and win / loss analyses. The post Weak Governance Wastes Intent Data appeared first on Aberdeen.

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FunnelEnvy

MARCH 7, 2018

From the BCG article “ How Digital Leaders Are Transforming B2B Marketing ”: “There’s a new B2B buyer out there—one who does not expect, and in many cases does not want, to deal with a salesperson until it is time to close the deal”. Content, marketing and measurement across channels can all be aligned to these clusters.

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Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other. Before that, the role of content was viewed as secondary.

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Leadspace

NOVEMBER 5, 2020

This was once the concept for B2B marketers, who ended up purchasing dozens of tools over the course of years in what some have coined the “shiny object syndrome.” Let’s take a closer look at this dilemma (and how to get out of it using a B2B customer data platform). . The bigger your martech stack, the better.

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Ideal Customer Profiles Work Management Marketing Management Lead Ranking 62

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. See White Hat SEO. Blog A regularly updated website or web page.

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Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. See White Hat SEO. Blog A regularly updated website or web page.

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Paid Content Sales Management Top of Funnel B2B Sales 84

Aberdeen

FEBRUARY 5, 2019

Machine learning helps companies use software to analyze vast volumes of data with greater accuracy to find hidden trends and correlations. The Numbers: Manufacturer Buyer Intent in Machine Learning. In addition to those intent signals, this data also reveals macro-level trends in the relative interest level for AI technology.

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Marketing AI Intent Signal Buyer Intent B2B Thought Leadership 40

Terminus

JULY 17, 2019

The average B2B consumer is already 67% of the way through their buyer journey before they consider engaging with your sales team and 80% are seeking out professional services online when searching for services. When there are spikes in frequency or intensity of these trends, Intent signals will correlate that to increased intent.

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