12 Noteworthy Examples of B2B Companies on Instagram
JANUARY 20, 2015
Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption. Instagram is a social media platform unlike any other.
A B2B Reaction to Facebook Reactions
Social Media B2B
FEBRUARY 29, 2016
Facebook updated their like buttons to now include five more emotions, so instead of just liking your B2B posts, your customers and prospects can more fully express themselves. While this certainly works on the web version of Facebook, the definitely feels like a mobile-centric update. But what does this mean for B2B companies? Or how about a reaction on Facebook?
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.
A Social Media Strategy for B2B Marketers
B2B Marketing Traction
APRIL 28, 2014
Some business to business (B2B) marketers are still hesitant about investing in social media. B2B companies are getting traction on social media. There is a very practical way to set up social media for B2B marketing. Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Facebook.
Content Marketing Playbook: Strategy and Roadmap
Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. strategy.
12 Examples of B2B Companies Managing Impactful Twitter Profiles
MARCH 24, 2014
As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. Twitter’s popularity expands into the B2B sector, as data has revealed that 87% of B2B marketers are now using social media as part of their strategical arsenal, with 85% of that total using Twitter. Intel.
Generating Leads from a Facebook Fan/Business Page Engagement Strategy
MAY 19, 2012
Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital.
The Nine Best Facebook Marketing Tools
MAY 10, 2016
Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Here are nine of the most popular tools for enhancing Facebook marketing efforts. Google Review Count: 790,000. ” — Rebekah Radice.
Evangelizing a Content Marketing Program
person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. Consider: Content Marketing on the Rise &86% B2B Marketers are now using content marketing in. strategic fashion 77% B2C Marketers 76% 69%& B2B Marketers are creating more content than they. company? cohesive strategy?
6 Great B2B Business, Marketing, and Strategy Books
FEBRUARY 12, 2015
Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. This is a classic business book that is based on a study of some of the greatest companies created by Collins’ team of researchers. This means that promoting from within can make for better companies and departments. Good to Great by Jim Collins.
Does everybody need a social media strategy?
grow - Practical Marketing Solutions
JANUARY 14, 2013
As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? So to help answer it, I looked at a few companies with brands that might not be natural fits for a social media presence.
Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
FEBRUARY 9, 2016
As the company (which later sold and is now FedEx Office ) grew, it necessarily began to pay more attention to its branding. At some point on your timeline, your company begins to grow up and your brand matters enough for you to polish it (if necessary) and then make sure it’s being used consistently across your entire organization. Why brand personality matters for B2B companies.
6 Important LinkedIn Company Page Strategy Tips
JANUARY 14, 2016
LinkedIn Company Pages are growing in relevance every day as more people start using the platform for both B2B and B2C purposes. So how can you use your company’s page on LinkedIn to see real success? They have YouTube, Twitter, Facebook, Vine, Vimeo, and on and on for that already. SEE ALSO: 3 B2B LinkedIn Marketing Lessons to Apply to Your Own Company Page.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. content efforts, building out cohesive strategies that. as media company.” Marketing.
Video ads: Facebook or YouTube?
MARCH 22, 2016
For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Facebook has been on the rise in video for the past year. The Video Strategy Workbook.
The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation
OCTOBER 6, 2014
According to B 2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, the latest benchmark report released by the Content Marketing Institute and MarketingProfs , there is more to content strategy than just implementation. Fortunately, the vast majority of B2B marketers realize the importance of content marketing regardless. Content Marketing Implementation.
6 Reasons Why Your Company’s Facebook Page is Unattractive
Modern B2B Marketing
MARCH 15, 2013
Can you believe that Facebook’s Timeline feature is nearly a year old? According to a recent study by Fast Company, 44% of social media users are most-likely to engage with companies if you post visual content. First impressions matter on social media, and your cover photo is the first chance your company has to impress a prospect. B2B Marketing Social Media
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. How can Facebook be used to support an SEO strategy? Facebook Skeptics.
Definitive Guide to Planning a New Content Initiative
to plan and produce effective content for their respective companies. In today’s noisy digital world, it’s more important than ever that marketers have a well- defined strategy for each content initiative. customers to help them think through their strategy and the realities of what it will take for. Do we have a solid distribution or promotion strategy that will ensure.
From Scratch: Four (Free) List Building Strategies
JULY 18, 2016
Most marketers and agencies have more ideas than budgets, so we’re going to explore seven strategies to build a great prospect list that take a varied approach: four strategies require time, and three strategies require money. All seven list-building strategies require the same foundational elements: A clear understanding of your client’s buyer personas. Be funny.
4 of the Biggest Changes to Facebook Ads in 2015
AUGUST 27, 2015
The world of Facebook Advertising is constantly changing. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers. In June, however, Facebook announced it was testing out “Lead Ads.”
B2B Content Marketing and the End of the Company Blog
JUNE 21, 2016
The days of the company blog on the company website may be slowly coming to an end. Some brands are finding that their company-hosted blogs—a bedrock of B2B content marketing —are better off on third-party content platforms like Medium. Or, a company might launch first on social media alone, with a website to follow later. Content Strategy Marketing
Is Facebook Still Relevant for B2B?
EMagine B2B Blog
MARCH 24, 2015
As a digital marketing firm we get questions daily about how different strategies can work for our clients. One of the most common questions I get when it comes to social media is, “Do we really need a Facebook?” Our position on Facebook depends on the client. I do believe Facebook still has a place for B2B when done the right way. Why Have a Facebook Page?
Content Methodology: A Best Practices Report
company’s content across the enterprise. benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. Yet roughly two-thirds of marketers create content without any documented strategy ,1. and over half of both B2B and B2C marketers are not clear on what a successful. for their audience’s attention, including major publishers and media companies.
Facebook Mistakes and How to Fix Them
JANUARY 4, 2016
Facebook is a powerful tool to market your business and brand. Likely you’re using Facebook for your business already if you’re a reader here. Mike Gingerich contributes a monthly column on Facebook. Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Facebook
5 Essential Tips to Consider before Boosting a Facebook Post
APRIL 22, 2015
It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease. Based on the goal, companies have the ability to target anyone they want on Facebook.
Targeting B2B Companies with Online Display and Social Media Advertising
OCTOBER 21, 2012
With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs). For this post, I’ll review the opportunity to target actual businesses and company names. FACEBOOK. Really. . LINKEDIN.
Which Companies are Totally Nailing B2B Marketing?
Social Media B2B
JANUARY 22, 2014
B2B marketing can often be dry, stuffy, and an overall snooze fest when not done correctly. Some companies are actually producing really creative B2B marketing. So, which companies have totally got this B2B marketing thing down? They also use Facebook to prominently display links to everything from infographics to blog posts. Let’s take a look. Salesforce.
B2B Marketing Trends for 2016
B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.
5 Fascinating Facebook Stats & What They Mean for B2B Marketers
NOVEMBER 10, 2013
During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general. Several of the statistics were eye opening; for anyone who thinks that Facebook isn’t for B2B marketers, it’s time to think again. What it means for B2B marketers: You must be listening. That is huge! Takeaway.
Four overlooked B2B marketing ideas you can use now
grow - Practical Marketing Solutions
OCTOBER 14, 2015
So what new B2B marketing ideas should you focus on next? In my experience, these are not yet widely used technologies, and the un-tapped potential is vast for most B2B marketing organizations. 1. In B2B, the right kind of person employed by the wrong type of company isn’t a good prospect. Account-based advertising isn’t just targeting a list of companies.
35 experts weigh-in: How we create influence on Facebook
grow - Practical Marketing Solutions
SEPTEMBER 30, 2012
But beyond content, I was interested to know what people thought it took to gain influence on the social web. So I asked a few of my friends … What do you think it takes to become powerful on Facebook? Facebook forces companies and people to compete for attention pixel-by-pixel. But on the Internet, we HATE rules. We HATE structure. That’s unprecedented. Human.
Social media “engagement” is not a strategy
grow - Practical Marketing Solutions
JANUARY 6, 2013
They made fun of measurement, strategy, objectives and any hint of trying to monetize a social media effort. I know that sounds weird today, but it’s true. The mantra was “Social media is not about your stupid company. Engagement is not a strategy. And for some companies, that may not be a good business decision. It’s all about the conversation.”
Staffing and Launching Your Content Marketing Program
What’s the Difference Between B2B and B2C Market- ing?” program and drawn up a strong strategy; few, however, have successfully executed and seized that opportunity. companies around the globe: 1. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. content strategy analysis you already conducted (as.
30 B2B Social Media Tips for 2016
JANUARY 26, 2016
And of the 95% of B2B marketers who have created corporate social media accounts, half still aren’t regularly active on social media and just 10% feel they are able to articulate the business value of social media efforts. It takes analysis and strategy, and like everything else in marketing, it must continuously evolve. Think Beyond B2B. Develop a Data-Driven Strategy.