'Two years ago I wrote that Change is Coming To B2B Marketing. predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. And it was straining traditional marketing strategy. And we’ve seen the increasing level of discussions on how marketing was evolving into  content marketing and employing  social business  strategy. The conference was attended by nearly 800 corporate B2B marketers, publishers, agency heads and consultants from around the world. Strategy MORE >>

On January 15th, Facebook announced it’s new “social graph search” functionality to the masses. However, accordingly the Business Insider , “When Facebook’s Graph Search doesn’t come up with anything, it defaults to a search from Google’s main search competitor, Microsoft’s Bing. But what is the impact of the new graph search mean to B2B businesses, many of whom are already skeptical about Facebook as a viable tool in their marketing arsenal? Have a content strategy, just for Facebook. MORE >>

B2B marketers see the growing numbers of Facebook users and join the ranks of businesses who set up outposts on the world’s largest social network. As Facebook is a tightly controlled environment, there are few opportunities for branding and creating a branded experience for your customers and prospects. The prime one is the creation of custom tabs, and especially landing pages that people see when they first arrive at your Facebook Page. These Pages are now fully functional web pages hosted within the Facebook environment. Buddy Media. Buddy Media. MORE >>

They made fun of measurement, strategy, objectives and any hint of trying to monetize a social media effort. The mantra was “Social media is not about your stupid company. Engagement is not a strategy. strategy is a direction that ideally capitalizes on a unique value proposition that serves un-met or under-served customer wants and needs. But the entry barriers to creating a Facebook page and initiating engagement, for example, are so low, I think it is unlikely that this can truly be “strategic.” It’s all about the conversation.” MORE >>

So I asked a few of my friends … What do you think it takes to become powerful on Facebook? Facebook forces companies and people to compete for attention pixel-by-pixel. ” IAN CLEARY , CEO,  Discover Buddy : “Creating influence on Facebook involves identifying your niche and building a personal and meaningful relationship with existing influencers, helping them grow their influence and not expecting anything in return.” We create outstanding visual images that people like to share on Facebook, driving traffic back to our own website.” MORE >>