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12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption. Instagram is a social media platform unlike any other.

A B2B Reaction to Facebook Reactions

Social Media B2B

Facebook updated their like buttons to now include five more emotions, so instead of just liking your B2B posts, your customers and prospects can more fully express themselves. While this certainly works on the web version of Facebook, the definitely feels like a mobile-centric update. But what does this mean for B2B companies? Or how about a reaction on Facebook?

The Basics of B2B Social Media Marketing Strategy

Webbiquity

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Some business to business (B2B) marketers are still hesitant about investing in social media. B2B companies are getting traction on social media. There is a very practical way to set up social media for B2B marketing. Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Facebook.

Content Marketing Playbook: Strategy and Roadmap

Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. strategy.

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today?

5 Ways B2B Companies Can Take Advantage of Facebook

Social Media B2B

Facebook is a platform used by brands to reach millions of consumers, but don’t discount it for B2B companies. The most commonly used social networking site for many B2B companies is LinkedIn, but Facebook is an easy-to-use option as well. 1. Develop a Strategy. The first way to take advantage of Facebook is to create a content strategy.

Content Marketing Strategy? Think Like A Reporter

Webbiquity

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital.

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Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Facebook has been on the rise in video for the past year. The Video Strategy Workbook.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. Twitter’s popularity expands into the B2B sector, as data has revealed that 87% of B2B marketers are now using social media as part of their strategical arsenal, with 85% of that total using Twitter. Intel.

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. Consider: Content Marketing on the Rise &86% B2B Marketers are now using content marketing in. strategic fashion 77% B2C Marketers 76% 69%& B2B Marketers are creating more content than they. company? cohesive strategy?

The Nine Best Facebook Marketing Tools

Webbiquity

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Here are nine of the most popular tools for enhancing Facebook marketing efforts. Google Review Count: 790,000. ” — Rebekah Radice.

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6 Great B2B Business, Marketing, and Strategy Books

KoMarketing Associates

Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. This is a classic business book that is based on a study of some of the greatest companies created by Collins’ team of researchers. This means that promoting from within can make for better companies and departments. Good to Great by Jim Collins.

Does everybody need a social media strategy?

grow - Practical Marketing Solutions

As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? So to help answer it, I looked at a few companies with brands that might not be natural fits for a social media presence.

Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)

Act-On

As the company (which later sold and is now FedEx Office ) grew, it necessarily began to pay more attention to its branding. At some point on your timeline, your company begins to grow up and your brand matters enough for you to polish it (if necessary) and then make sure it’s being used consistently across your entire organization. Why brand personality matters for B2B companies.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. content efforts, building out cohesive strategies that. as media company.” Marketing.

6 Important LinkedIn Company Page Strategy Tips

Hinge Marketing

LinkedIn Company Pages are growing in relevance every day as more people start using the platform for both B2B and B2C purposes. So how can you use your company’s page on LinkedIn to see real success? They have YouTube, Twitter, Facebook, Vine, Vimeo, and on and on for that already. SEE ALSO: 3 B2B LinkedIn Marketing Lessons to Apply to Your Own Company Page.

The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation

KoMarketing Associates

According to  B 2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America,  the latest benchmark report released by the Content Marketing Institute and MarketingProfs , there is more to content strategy than just implementation. Fortunately, the vast majority of B2B marketers realize the importance of content marketing regardless. Content Marketing Implementation.

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6 Reasons Why Your Company’s Facebook Page is Unattractive

Modern B2B Marketing

Can you believe that Facebook’s Timeline feature is nearly a year old? According to a recent study by Fast Company, 44% of social media users are most-likely to engage with companies if you post visual content. First impressions matter on social media, and your cover photo is the first chance your company has to impress a prospect. B2B Marketing Social Media

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. How can Facebook be used to support an SEO strategy? Facebook Skeptics.

Content Methodology: A Best Practices Report

company’s content across the enterprise. benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. Yet roughly two-thirds of marketers create content without any documented strategy ,1. and over half of both B2B and B2C marketers are not clear on what a successful. for their audience’s attention, including major publishers and media companies.

4 of the Biggest Changes to Facebook Ads in 2015

KoMarketing Associates

The world of Facebook Advertising is constantly changing. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers. In June, however, Facebook announced it was testing out “Lead Ads.”

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21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

And so, earlier this month, we formally announced our Strategy and Editorial Services  to help brands build and scale their content marketing efforts. Content should be an asset inside your company. We created this document, and these 21 questions, to help facilitate the discussion and guide the journey towards a documented content marketing strategy. Strategy

Is Facebook Still Relevant for B2B?

EMagine B2B Blog

As a digital marketing firm we get questions daily about how different strategies can work for our clients. One of the most common questions I get when it comes to social media is, “Do we really need a Facebook?” Our position on Facebook depends on the client. I do believe Facebook still has a place for B2B when done the right way. Why Have a Facebook Page?

Facebook Mistakes and How to Fix Them

WindMill Networking

Facebook is a powerful tool to market your business and brand. Likely you’re using Facebook for your business already if you’re a reader here. Mike Gingerich contributes a monthly column on Facebook. Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Facebook

Staffing and Launching Your Content Marketing Program

What’s the Difference Between B2B and B2C Market- ing?” program and drawn up a strong strategy; few, however, have successfully executed and seized that opportunity. companies around the globe: 1. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. content strategy analysis you already conducted (as.

5 Essential Tips to Consider before Boosting a Facebook Post

KoMarketing Associates

It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease. Based on the goal, companies have the ability to target anyone they want on Facebook.

B2B Social Media: An Underutilized Method for Improving SEO Performance

KoMarketing Associates

From Facebook to LinkedIn, every generation is socially active. So, Why Does Social Matter to B2B Companies? B2B marketers use social media for completely different reasons than their B2C counterparts. Just because a consumer sees a company’s product online, doesn’t mean they are going to place an order the next morning. Link Building. Make your content shareable.

Targeting B2B Companies with Online Display and Social Media Advertising

NuSpark

With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs).  For this post, I’ll review the opportunity to target actual businesses and company names.  FACEBOOK. Really. . LINKEDIN.

5 Fascinating Facebook Stats & What They Mean for B2B Marketers

KoMarketing Associates

During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general. Several of the statistics were eye opening; for anyone who thinks that Facebook isn’t for B2B marketers, it’s time to think again. What it means for B2B marketers: You must be listening. That is huge! Takeaway.

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

Which Companies are Totally Nailing B2B Marketing?

Social Media B2B

B2B marketing can often be dry, stuffy, and an overall snooze fest when not done correctly. Some companies are actually producing really creative B2B marketing. So, which companies have totally got this B2B marketing thing down? They also use Facebook to prominently display links to everything from infographics to blog posts. Let’s take a look. Salesforce.

35 experts weigh-in: How we create influence on Facebook

grow - Practical Marketing Solutions

But beyond content, I was interested to know what people thought it took to gain influence on the social web.  So I asked a few of my friends … What do you think it takes to become powerful on Facebook? Facebook forces companies and people to compete for attention pixel-by-pixel. But on the Internet, we HATE rules. We HATE structure. That’s unprecedented. Human.

Social media “engagement” is not a strategy

grow - Practical Marketing Solutions

They made fun of measurement, strategy, objectives and any hint of trying to monetize a social media effort.  I know that sounds weird today, but it’s true. The mantra was “Social media is not about your stupid company. Engagement is not a strategy. And for some companies, that may not be a good business decision. It’s all about the conversation.”

Four overlooked B2B marketing ideas you can use now

grow - Practical Marketing Solutions

So what new B2B marketing ideas should you focus on next? In my experience, these are not yet widely used technologies, and the un-tapped potential is vast for most B2B marketing organizations. 1. In B2B, the right kind of person employed by the wrong type of company isn’t a good prospect. Account-based advertising isn’t just targeting a list of companies.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

30 B2B Social Media Tips for 2016

KoMarketing Associates

And of the 95% of B2B marketers who have created corporate social media accounts, half still aren’t regularly active on social media and just 10% feel they are able to articulate the business value of social media efforts. It takes analysis and strategy, and like everything else in marketing, it must continuously evolve. Think Beyond B2B. Develop a Data-Driven Strategy.

B2B Content Marketing and the End of the Company Blog

Content Standard

The days of the company blog on the company website may be slowly coming to an end. Some brands are finding that their company-hosted blogs—a bedrock of B2B content marketing —are better off on third-party content platforms like Medium. Or, a company might launch first on social media alone, with a website to follow later. Content Strategy Marketing

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends. B2B messaging gets personal. eMarketer ). 2.

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Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. The results showed that content marketing is often not owned by B2B marketers. SuperOffice is the company in the case study.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Facebook. Its top 25 US-based search advertisers alone spent more than $1.3 General.

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