Vidyard

MARCH 20, 2018

B2B marketers now rank social selling above email for demand generation. There is nothing worse than emailing a prospect assuming they work for Company XYZ when a quick LinkedIn search would have told you they left for another company 2 months ago (we’ve all gotten those emails, and delete them right away).

Forrester 112

Forrester Outreach Social Networks Curation 112

Vidyard

OCTOBER 17, 2018

Recorded webinars function in a similar manner, but consist of a pre-recorded presentation played back either on demand, or as a simulated live event. Our own Cailin Radcliffe, Director of Analytics and Strategy, and Maile Johnson, Director of Demand Generation at LeanData, got together to dig into attribution.

Multi-Touch Attribution 110

Multi-Touch Attribution Marketing Attribution Top of Funnel Multi-Channel 110

Vidyard

OCTOBER 27, 2019

Research Your Target Audience for Video 4. Revenue-based goals focus on things like increasing lead form inquiries while brand goals involve things like growing a higher quality email list, driving more blog traffic, or capturing Google answer boxes for targeted keywords. Research Your Target Audience for Video.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

NOVEMBER 18, 2016

And to understand how companies can make the most of their content, we sat down with Chris Vandermarel, Demand Generation Manager at Toronto-based LookBookHQ. Vandermarel helps bring leads into the popular content engagement platform, and his place within the company is one part drive, one part serendipity. “I

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Vidyard

MARCH 20, 2018

B2B marketers now rank social selling above email for demand generation. There is nothing worse than emailing a prospect assuming they work for Company XYZ when a quick LinkedIn search would have told you they left for another company 2 months ago (we’ve all gotten those emails, and delete them right away).

Outreach 65

Outreach Forrester Social Networks Curation 65

Vidyard

JANUARY 8, 2021

As if that weren’t enough, this course can be fully customized for your industry, customer base and company culture. Afterward, In the Funnel offers follow-up group coaching calls and one year of access to their online training academy for on-demand learning.

Training 74

Training Top of Funnel Resources Work Management 74

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Video marketing is all the rage these days, but have you wondered why so many companies have jumped on the proverbial bandwagon? Video for Demand Gen.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

MAY 18, 2015

One piece of advice included looking to other brands for inspiration – not only competitors in your own industry, but companies in other industries who are doing interesting things with video marketing. The company uses video to communicate messages in an interesting way to their target audience. Workfront does that, too!

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

Vidyard

JULY 9, 2014

There are plenty of stats out there revealing just how popular video marketing is, but together with Demand Metric , we wanted to take a calculated look at the state of the video marketing industry as it relates to B2B companies in particular. 82% of B2B marketers experience reported success with video marketing initiatives.

Advertising Benchmark 53

Advertising Benchmark Marketing Report B2B Marketing Video Marketing 53

Vidyard

MAY 27, 2014

Marketing automation adoption is on the (rapid) rise What percentage of B2B companies have adopted a marketing automation platform (MAP)? More marketing teams are implementing sophisticated lead scoring programs, global demand generation methodologies, dynamic web content, split testing, and more. The results?

Lead Ranking 50

Lead Ranking Account Based Marketing Marketing Qualified Leads Lead Scoring 50

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. And everyone’s creating user-generated content, sharing it, and—most importantly—watching it. But… how can you use video for demand gen?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

JANUARY 8, 2021

As if that weren’t enough, this course can be fully customized for your industry, customer base and company culture. Afterward, In the Funnel offers follow-up group coaching calls and one year of access to their online training academy for on-demand learning.

Training 65

Training Top of Funnel Resources Work Management 65

Vidyard

SEPTEMBER 2, 2015

And it likely won’t slow down: according to Aberdeen Group, companies that utilize marketing automation have a 107% better lead conversion rate and 40% greater average deal size. It’s no surprise that one of the largest marketing automation platform companies offers a blog that’s full of great advice. Read the post.) Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Vidyard

SEPTEMBER 8, 2015

Video is one of the fastest growing and most effective areas of B2B and B2C marketing today. Space Camp attendees will hear from innovative marketing leaders about how video is helping drive results at their companies and will learn practical techniques to launch and advance their own video marketing programs. 6-7 in San Francisco.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Vidyard

SEPTEMBER 1, 2015

And it likely won’t slow down: according to Aberdeen Group, companies that utilize marketing automation have a 107% better lead conversion rate and 40% greater average deal size. It’s no surprise that one of the largest marketing automation platform companies offers a blog that’s full of great advice. Read the post.). Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Vidyard

AUGUST 2, 2016

Companies like Lenovo, MongoDB, LinkedIn, GroupOn, Adaptive Insights and Cengage Learning are using video content to build more meaningful customer relationships, and video analytics to better understand their audiences. For a growing number of modern marketers, the road to revenue is paved with video marketing.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video Marketing: The B2B Storyteller. This exceptional B2B marketing team tells masterful stories that inspire action and produce an emotional response. “ Skyping in Space ” by NetMotion Wireless is the ultimate example of show don’t tell storytelling by a B2B brand.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Vidyard

JULY 27, 2015

Marketing automation platforms (MAPs) are quickly becoming the cornerstone of the modern B2B marketing technology stack because they are more efficient, more powerful, and more cost-effective than using a diverse set of point tools. “The pace of innovation in marketing technology will continue to accelerate.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Work Management Marketing Management 52

Vidyard

NOVEMBER 18, 2015

But as business becomes more global and travel costs continue to rise, it becomes challenging to put boots on the ground at every trade show, bring employees together for in-person training and conduct in-person company wide town hall meetings. But consumer live streaming solutions just aren’t suited to B2B businesses.

Broadcasting 50

Broadcasting Eye-Tracking Marketing Automation Services Eloqua 50

Vidyard

JUNE 8, 2020

What does a Telly award-winning video from a B2B tech company actually look like? Watch the story unfold for a viewer named Jesse: If you work for a big brand agency or media company, a Telly award may not seem like that big a deal. Our Award-Winning Video.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Vidyard

SEPTEMBER 8, 2015

Video is one of the fastest growing and most effective areas of B2B and B2C marketing today. Space Camp attendees will hear from innovative marketing leaders about how video is helping drive results at their companies and will learn practical techniques to launch and advance their own video marketing programs. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

MARCH 31, 2020

Executive updates : Use video to keep your teams engaged and up-to-date with company updates from leadership. Recruiting videos : Use video to promote open job opportunities at your company. Ongoing customer communications : Update your customers on company news and product updates with video messages that stand out and get noticed.

Video Marketing 28

Video Marketing Personalization B2B Paid Search Agency 28

Vidyard

NOVEMBER 11, 2016

With the launch of the Lenovo ThinkPad Yoga 12 Ultrabook, an all-in-one laptop and tablet, the company hoped to broaden its exposure to a larger audience than they had currently been marketing to and to re-engage dormant customers. Best Online Video Presence for a B2B Brand. Engagement soared with a 400% lift over previous benchmarks.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Vidyard

SEPTEMBER 8, 2015

Video is one of the fastest growing and most effective areas of B2B and B2C marketing today. Space Camp attendees will hear from innovative marketing leaders about how video is helping drive results at their companies and will learn practical techniques to launch and advance their own video marketing programs. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

JULY 7, 2016

ChiefMartech’s famous “Marketing Technology Landscape Supergraphic” featured a hefty 947 companies in 2014 , and now struggles to contain 3,500 companies in its 2016 iteration. To discover how companies are using marketing tech — especially marketing automation — we turned to the experts at Heinz Marketing. was a thing.”.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. The Video Mastery Award: Winner and Runners Up Video Marketing: The B2B Storyteller The Storyteller understands that creative storytelling isn’t just for Hollywood. This exceptional B2B marketing team tells masterful stories that inspire action and produce an emotional response.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Which has the interesting causal effect of us creating more videos and more personalized videos that are more targeted to the accounts that we identify.”

Advertising Benchmark 67

Advertising Benchmark Video Marketing Demand Generation Agencies Paid Search Agency 67

Vidyard

MARCH 15, 2021

That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage and delight your audience. This is achieved by inserting personal elements such as the viewer’s name, email, job title, profile image, company name, logo, etc. Everyone likes to feel special.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Vidyard

MAY 20, 2015

What you may not know is that every year SiriusDecisions brings together some of the best and brightest minds in sales, marketing and product, from Fortune 500 companies to small and medium sized enterprises at their annual SiriusDecisions Summit. He pointed to a survey of 400 organizations finding that companies could grow for four reasons.

Lead Ranking 51

Lead Ranking Top of Funnel Peer-to-peer First-Mover Advantage 51

Vidyard

OCTOBER 4, 2016

Here are a few fantastic conferences worth your consideration, listed in chronological order: Forrester B2B Marketing. Forrester B2B Marketing is the event for B2B marketing and sales enablement leaders. Marketing Profs B2B Marketing Forum is celebrating its 10th year! October 18-19, Miami. October 18-21, Boston.

Conference 88

Conference Forrester Best Practices B2B Sales 88

Vidyard

JULY 28, 2016

Is your content keeping your target audience engaged? Webinar: How B2B Marketers Use Video to Boost Engagement & Generate Demand. Or simply use video blogs, culture videos, and company updates to connect with your audience on a personal level. Use the Right Technology to Bring Confidence to Your Video Game.

Cost per Lead 50

Cost per Lead Webinar Metrics Video Marketing Marketing & Strategy 50

Vidyard

JULY 12, 2016

Is your content keeping your target audience engaged? Webinar: How B2B Marketers Use Video to Boost Engagement & Generate Demand. Or simply use video blogs, culture videos, and company updates to connect with your audience on a personal level. Sign Me Up! Sign Me Up!

Cost per Lead 50

Cost per Lead Webinar Metrics Marketing & Strategy Marketing Strategy 50

Vidyard

JUNE 8, 2020

Our Award-Winning Video What does a Telly award-winning video from a B2B tech company actually look like? Watch the story unfold for a viewer named Jesse: If you work for a big brand agency or media company, a Telly award may not seem like that big a deal.

Advertising Agencies 65

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 65

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video Marketing: The B2B Storyteller. This exceptional B2B marketing team tells masterful stories that inspire action and produce an emotional response. “ Skyping in Space ” by NetMotion Software is the ultimate example of show don’t tell storytelling by a B2B brand.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: visionary leadership, a compelling offering, exceptional service, and much more. These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

FEBRUARY 23, 2016

This could be something as simple as featuring their name, company name, job title, an image like a company logo, or a picture of their website at different points throughout a video. Here are some great examples of how leading B2B companies have used personalized video, and the amazing results they’re seeing.

Video Marketing 50

Video Marketing Personalization Conversion Click Rate 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. It was acquired by IBM in November 2013. They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50