ViewPoint

OCTOBER 30, 2012

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing?

Planning 120

Planning Marketing Plans Top of Funnel Content Marketing 120

Crimson Marketing

MAY 9, 2013

I recently came across some interesting information on Lead Generation marketing solutions. There are 6 key factors to take into consideration when creating your next lead gen marketing plan outline: 1. Market (aka Audience). Who is your audience and have you targeted them correctly? Movement (aka Response).

Lead Generation 100

Lead Generation Business to Business Planning Lead Scoring 100

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! B2C means Business to Consumer, because surprise surprise, they sell directly to consumers.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

SalesIntel

JULY 13, 2021

Here’s how personalization will take your B2B strategy to the next level. Read More: B2B Content Marketing: The Quick & Easy Guide ]. What is B2B Marketing? A B2B marketing strategy focuses on business-to-business sales. The Key Differences Between B2B and B2C Marketing.

Sales Management 98

Sales Management B2B Marketing Personalization Planning 98

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. B2B marketers and entrepreneurs need to be more strategic than ever with content marketing to build credibility and rise above the mediocre. B2B audiences like to be entertained, too!

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing AI Marketing & Strategy 52

B2B Marketing Traction

DECEMBER 28, 2009

If you haven’t yet done your marketing plan for 2010, don’t panic. If you have already done your plan, check it against some of our marketing planning success tips below. Marketing Plan Success Tips. Marketing plans don’t need to be elaborate. There is still time.

Planning 100

Planning Marketing Plans Tactics Marketing Prospects 100

Inbox Insight

MARCH 2, 2022

What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic? While multi channel marketing is no new phenomenon, the art of building scalable, effective and cost efficient multi channel strategies can differ enormously from business to business – and country!

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

B2B Marketing Traction

OCTOBER 28, 2014

In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Here are some of the ways a competitive analysis can help your B2B marketing. Identify what kind of marketplace your business competes in. Mature with larger companies acquiring smaller businesses?

Analysis 100

Analysis B2B Marketing Planning B2B 100

The Marketing Blender

MAY 17, 2022

Build a Successful B2B Content Marketing Strategy in 5 Steps. A B2B content marketing strategy is absolutely necessary in order to connect with potential customers, prove your expertise, demonstrate value, and grow your brand. However, B2B companies often have a tendency to skip this component of marketing. .

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. What does this mean for B2B Marketers? We need to know our customers and how they access information, both business and personal.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? The Top 11 B2B Podcasts. B2B Growth. B2B Better.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

The Customer

MAY 4, 2020

To answer the “why” embrace podcasting as a B2B tool, think of your most compelling, successful salesperson bottling and syndicating their best client-whispering: it’s a way to personalize a company’s value proposition in what feels like a H2H conversation. So, what’s involved in the making of and marketing of on-demand audio as a B2B tool?

B2B 95

B2B Ideal Customer Profiles RSS Paid Search Agency 95

Circle Studio

JANUARY 10, 2020

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Here are five to consider: Myth 1: B2C marketing has little relevance in B2B.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

B2B Marketing Traction

JULY 1, 2015

But sometimes marketing gets put at the bottom of the list, after selling, shipping, invoicing and making customers and employees happy. Don’t give up if you haven’t executed your marketing plan. Or, maybe while you were busy with day to day activities, maybe your primary audience moved!

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

Launch Marketing

NOVEMBER 1, 2023

In a B2B (business-to-business) organization, the lead of your marketing department plays a critical role in shaping and executing the marketing strategy. This involves setting goals, identifying target markets, and determining the best approaches to reach and engage potential clients. Download now!

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

ClearVoice

MARCH 9, 2023

So solving audience needs ALWAYS comes first in a successful content marketing plan. Why update your content marketing plan? The B2C content marketing strategy checklist The goal of a business-to-consumer content strategy is transactional. Rather, that potential buyer is a business.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

sagefrog

NOVEMBER 6, 2023

While B2B marketers are experimenting heavily with every platform, from Twitter to Instagram to TikTok to YouTube, it’s still true that B2B audiences primarily flock to LinkedIn’s professional-focused platform. Stick to the Plan One of the most common issues with social media marketing plans is that they aren’t followed.

Social Media 52

Social Media Social Marketing Planning Tips 52

B2B Marketing Traction

JUNE 4, 2015

But what about video for your business-to-business (B2B) products or services? Here are 30 creative ideas for your B2B video marketing. With these thirty B2B video ideas, now you have no excuses for not joining the video marketing revolution! Beyond customer service videos, what can you do?

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

KEO Marketing

NOVEMBER 2, 2017

Account based marketing (ABM) services involve implementing a strategic approach to business-to-business (B2B) marketing. Put another way, account based marketing uses a “one-to-one” versus a “one-to-many” approach. B2B organizations can reap many benefits from account based marketing services.

Account Based Marketing 48

Account Based Marketing Paid Search Agency B2B Marketing Service 48

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

KEO Marketing

AUGUST 28, 2017

When it comes to the business to business (B2B) technology industry, it can be challenging to devote the time, energy, and resources to the marketing necessary to ensure the continued growth of your company. Many B2B technology marketing agencies provide weekly or monthly reports along with regular meetings.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies B2B Marketing 48

KEO Marketing

DECEMBER 27, 2016

Effective lead generation is a vital ingredient for business-to-business (B2B) success. Without a steady flow of leads to your website or salespeople, your business won’t survive. 73% of all B2B leads are not sales-ready. 94% of B2B buyers conduct research online before making a purchase.

B2B Marketing 48

B2B Marketing Stats Advertising Agencies Planning 48

KEO Marketing

AUGUST 24, 2016

Leading B2B Marketing Agency, KEO Marketing, Releases New Guide for Creating a Budget That Addresses Emerging Challenges. Leading business to business (B2B) marketing agency, KEO Marketing , understands that many businesses are beginning to plan their marketing budget for 2017.

Marketing Budget Creation 48

Marketing Budget Creation Marketing Budget Guidelines Budget Programs 48

GrowPowerful

FEBRUARY 16, 2023

This is a big step forward to meet the rising demand of proven interim and fractional Chief Marketing Officers,” Said Brett Schklar, Managing Partner at GROW. There’s a seismic movement towards both individuals who prefer the interim CMO model as well as companies who are realizing what an incredible asset interim marketing leadership can be.

Lead Ranking 52

Lead Ranking Demand B2B Thought Leadership Thought Leadership 52

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. This all means the B2B sales cycle is often very lengthy.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. This all means the B2B sales cycle is often very lengthy.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

B2B Digital Marketer

OCTOBER 13, 2020

Are relationships and trust important to B2B Digital Marketing? Majority of digital marketing involves a transactional relationship with the customer, but in B2B it is totally different. 01:20 – Joey Knecht’s background in B2B Digital Marketing. 07:23 – Rethinking marketing and sales.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. B2B lead generation is made simpler through online event platforms. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

KEO Marketing

MARCH 9, 2016

If your organization isn’t utilizing predictive analytics to guide your marketing planning and decisions, and the execution of both, you may be missing out on a valuable resource that can help you meet your most critical goals. Many B2B marketers have access to this information, and just need to know how to use it effectively.

Analytics 48

Analytics B2B Marketing Planning Tools 48

KEO Marketing

AUGUST 3, 2017

In today’s competitive business to business (B2B) technology environment, accumulating prospect names and contact information and sending out generic marketing collateral is simply not enough. Unfortunately, many of these companies do not always put a lot of time and effort into their marketing strategy.

Practices 54

Practices Account Based Marketing B2B Marketing Advertising Agencies 54

KEO Marketing

NOVEMBER 27, 2017

Searching for a B2B marketing agency in Phoenix is no easy task. So, how can you find the right match for your business and ensure you get a good return on your investment? Developing a precise requirements list can help you narrow your search for a B2B marketing agency in Phoenix.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies Marketing Budget 48

Hinge Marketing

AUGUST 23, 2017

And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. In this post, we’re going to explore this powerful marketing piece by piece, breaking down B2B marketing research into a series of questions and answers. Conclusion.

Research 94

Research B2B Marketing Sample Planning 94

B2B Marketing Traction

MARCH 25, 2013

With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Insights - WE

APRIL 27, 2018

B2B vs B2C marketing strategies follow divergent paths to the same goal: connecting with potential leads. If you limit your marketing efforts to the strategy ascribed to your environment, then you’re limiting your growth potential. This is what led us to break out of the B2B vs B2C marketing battle.

Marketing Budget 40

Marketing Budget B2B Marketing Marketing & Strategy Marketing Strategy 40

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? What Is B2B Digital Marketing? That’s a challenge for many.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

B2B Marketing Traction

FEBRUARY 9, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. How much should you spend on your business-to-business (B2B) marketing budget? The answer requires a combination of science and art.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. That doesn’t rule out the need for marketing, Versium’s Matty contended.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40