WebMarketCentral

MARCH 24, 2009

What marketers can do is measure the value of the resulting conversations and relationships qualitatively, and not focus on moment-in-time transactions like traffic, hits, etc. The report authors conclude that "Like any tactic that is more aligned with PR than direct marketing, results are difficult to measure quantitatively.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

DECEMBER 17, 2009

B2B Marketers: Setting Expectations For Your SEO Campaign by Search Engine Land What’s the magic formula for SEO success? She emphasizes that SEO is a long-term project, that getting on page one of Google isn't always realistic (at least in the short term), and that ultimately, traffic and conversions are what matters—not just rankings.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

DECEMBER 9, 2009

How are b2b buyers actually using social media in their research and buying decisions? As the release notes, "Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers."

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

JULY 30, 2007

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

AUGUST 29, 2007

Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools. social tagging to drive B2B website traffic. I also talk about the results of my research on using Web 2.0

Web 2.0 20

Web 2.0 Marketing Management B2B Thought Leadership Bandwidth 20

WebMarketCentral

MAY 18, 2009

6 Tips for Making a Business Marketing Video by HubSpot's Inbound Internet Marketing Blog Guest blogger Catie Foertsch provides tips for producing an effective, professional business video, such as starting with a script, using an external wireless microphone, and setting up proper lighting. Social Tagging.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

FEBRUARY 20, 2008

All-in-One Guides: Marketing strategy by TechTarget A comprehensive guide for B2B marketers with advice on everything from preparing a marketing plan and using marketing automation technology to designing and executing effective marketing campaigns. But it did nothing for the Saturn brand." A cautionary tale for almost any company.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

OCTOBER 16, 2007

EchoQuote enables B2B companies to automatically create customized price quotes based on the requester's email address and distribute lead information to an internal sales team or channel. ” Many B2B marketers assume they have “seen something just like it” but they are usually talking about product configurators or shopping carts.

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

FEBRUARY 27, 2008

Ning is a social site "For passionate marketers who are out to define, explore, experiment and determine the value of B2B Social Media Marketing and Marketing 2.0," with posts and networking opportunities from forward-thinking marketers across the web, including podcasting guru Albert Maruggi. Ning Marketing 2.0 The Marketing 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

JUNE 30, 2009

The Big List Of Major B2B Search Engines by Search Engine Land The resourceful Galen DeYoung notes here that while "most search marketers focus on Google, Yahoo, and Microsoft.B2B search marketers also have a growing number of vertical search options." Without it you risk being tossed to and fro by the whims of life.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

DECEMBER 8, 2008

These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

NOVEMBER 20, 2008

by ProBlogger Blogger Darren Rowse makes the case that while writing useful and unique content is essential to blogging success, it isn't enough. Who Do Rockstar Bloggers Host With? Writer Steph Auteri outlines several strategies, tools and examples to help in selecting a "totally rad" blog name. So what is?

Blogspot 20

Blogspot Blogger Best Practices Business 20