The Brit Agency

MAY 20, 2019

B2B marketers are currently ‘significantly’ underestimating the impact their thought leadership efforts have on business opportunities, according to a new study from Edelman and LinkedIn.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Studies B2B Marketing 40

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). One of the main changes/updates/effects, is that you now need thought leadership to rank high on the SERP.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

BOP Design

DECEMBER 3, 2020

With 2020 being a rollercoaster for every type of business, whether they flourished or struggled, many B2B marketers are looking ahead to 2021 to build new, robust strategies. While there is still much uncertainty on the horizon, it’s still important to create a clear 2021 marketing strategy. Ramp up inbound efforts.

Work Management 116

Work Management Marketing Management B2B Marketing Marketing & Strategy 116

Sharpspring

MARCH 13, 2020

There’s a (relatively) new kid on the marketing block called inbound marketing. Because your agency has to serve both your customer and your customer’s customers, it pays to adopt an inbound approach. What Exactly is Inbound Marketing? Indeed, referrals are an incredibly effective marketing strategy.

Paid Search Agency 53

Paid Search Agency Advertising Agencies Inbound Marketing Sales Management 53

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

The Lead Agency

AUGUST 6, 2020

B2B consumers, as we know, are strategic decision-makers who can take months to convert into a customer. Therefore, the strategies that will drive traffic to a B2B website are different from those that will attract the individual consumer. When focusing on building traffic to your B2B website organically, you have to be strategic.

Traffic 118

Traffic Organization Marketing Websites Ad Building 118

Heinz Marketing

JULY 23, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Power of Storytelling in B2B Marketing. Perfecting pipeline management to boost B2B sales. What Makes Innovation Partnerships Succeed.

Storytelling 86

Storytelling B2B Sales Marketing Analytics Tools Marketing & Strategy 86

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. B2B marketers and entrepreneurs need to be more strategic than ever with content marketing to build credibility and rise above the mediocre. B2B audiences like to be entertained, too!

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing AI Marketing & Strategy 52

Zoominfo

MARCH 9, 2021

Sales leadership in your organization is then able to determine your Total Addressable Market (TAM). Funnel measurement: This involves ensuring that metrics align with expected results while working with sales leadership to escalate issues with follow up, lead response time, and pipeline health. .

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

FEBRUARY 25, 2021

While the B2B landscape may always be changing, lead generation will always be important. Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. B2B Lead Generation Sources. Inbound Marketing.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Valasys

SEPTEMBER 22, 2023

In the ever-evolving landscape of B2B marketing , staying ahead of the curve is crucial to achieving success. One strategy that has gained significant traction in recent years is B2B influencer marketing. One strategy that has gained significant traction in recent years is B2B influencer marketing.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Oktopost

JUNE 24, 2021

Listen to the podcast: For more innovative thoughts on demand generation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Watch the recording: Want to hear more from marketing leaders? At the core of every marketing plan is a demand generation strategy. Catch all episodes here.

Demand Generation 122

Demand Generation Demand B2B Thought Leadership Generation 122

Marketing Insider Group

MAY 27, 2023

Tune in to hear our industry’s thought leaders share their two cents on some pretty revolutionary marketing ideas. What is Marketing Over Coffee? According to their site, Marketing Over Coffee is “audio on demand” that covers both classic and new marketing.

Lead Ranking 176

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 176

Oktopost

JUNE 19, 2023

For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? More than ever before, the general consensus is that marketing is just as relevant to lead generation as sales – and why shouldn’t it be?

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62

Strategic-IC

JUNE 4, 2018

What results can you expect from an inbound marketing campaign? We review three inbound case studies as an example of what can be achieved. Why Inbound Marketing? Inbound marketing puts customers - your best-fit buyer personas - at the heart of your marketing strategy.

Inbound Marketing 48

Inbound Marketing Cable Examples Planning 48

Hubspot

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. Capitalize on your inbound marketing. What is B2B prospecting? Research, research, and research some more.

Ideal Customer Profiles 66

Ideal Customer Profiles Cold Calling Work Management B2B 66

Lake One

JUNE 4, 2019

You probably already get the gist of inbound marketing if you’re reading this ( here’s a refresher if you don’t). Here are five telltale signs that inbound marketing is right for you. Even the majority of B2B purchase decisions are made online now. Even the majority of B2B purchase decisions are made online now.

Inbound Marketing 40

Inbound Marketing Top of Funnel B2B Thought Leadership Thought Leadership 40

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

The Lead Agency

MAY 18, 2022

While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy. It’s become an integral part of communicating with your B2B prospects and converting them into leads. Here’s how to make the most out of your B2B video marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

The Lead Agency

MAY 18, 2022

While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy. It’s become an integral part of communicating with your B2B prospects and converting them into leads. Here’s how to make the most out of your B2B video marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

Navigate the Channel

JULY 13, 2023

In general, these numbers support the continued value of email marketing, particularly for B2B, even though some marketers say the focus should be on new primary key performance indicators (KPIs), as open rates aren’t the solid signal they used to be. Email marketing remains valuable, particularly for B2B, despite changing KPIs.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Schubert B2B

OCTOBER 9, 2018

Your company made the leap to partner with a B2B agency to lead your marketing efforts and to give your personnel more time to do what they do the best—research, develop, manufacture and provide the highest quality products in your industry. Here are three ways to get the most out of the relationship with your B2B agency: 1.

Advertising Agencies 81

Advertising Agencies Paid Search Agency Ad Agencies B2B Thought Leadership 81

Tomorrow People

NOVEMBER 23, 2018

It’s about working hard on creating valuable content marketing , and at the core driving awareness and interest to our company’s services and products. B2B buyers must understand how you will help them achieve their business objectives, and that can only be realised by investing in the emotional relationship between the client and vendor.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

Webbiquity

MARCH 10, 2016

Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Let’s take a look at how B2B firms can build their brands in this competitive space. LinkedIn is a fertile ground for B2B brand-building and lead generation. Understand the B2B process. Not necessarily.

Ad Building 100

Ad Building Branding Brand Identity B2B Thought Leadership 100

Zoominfo

FEBRUARY 25, 2021

While the B2B landscape may always be changing, lead generation will always be important. Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

PureB2B

MAY 20, 2021

Interruption marketing, or as it’s more commonly known, outbound marketing, is a commonly used tactic to scale lead generation and thought leadership with an existing database. Because of this, however, it’s somewhat looked at as an antiquated strategy that falls out of modern day digital marketing planning.

B2B Marketing 62

B2B Marketing Cold Calling Planning Ideal Customer Profiles 62

PureB2B

MAY 20, 2021

Interruption marketing, or as it’s more commonly known, outbound marketing, is a commonly used tactic to scale lead generation and thought leadership with an existing database. Because of this, however, it’s somewhat looked at as an antiquated strategy that falls out of modern day digital marketing planning.

B2B Marketing 62

B2B Marketing Planning Cold Calling Paid Search Agency 62

Marketing Insider Group

FEBRUARY 24, 2021

Then inbound marketing exploded, and businesses began to realize the power of content. Now, we’ve hit content marketing saturation. 91 percent of B2B marketers use content marketing. Original research, which is a great way to lift your brand’s thought leadership, as well.

Lead Ranking 276

Lead Ranking Lead Scoring CMS Development Content Marketing 276

Adobe Experience Cloud Blog

JUNE 12, 2019

The more customers have excellent experiences in their interactions with B2C organizations, the more they expect the same standard when working with B2B companies. The post ABM Has Become Table Stakes for Creating Epic B2B Customer Experiences appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Account Based Marketing 133

Account Based Marketing ABM Ideal Customer Profiles B2B 133

New North

AUGUST 29, 2023

If you’re a B2B marketer, you’re responsible for generating leads. But when you’re in B2B tech, your SDR team can’t cold call down a list all day. Are you searching for B2B lead generation companies to help fill the gap? What should you be looking for when analyzing B2B lead generation companies?

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

Zoominfo

OCTOBER 5, 2021

Sales leadership in your organization is then able to determine your Total Addressable Market (TAM). Funnel measurement: This involves ensuring that metrics align with expected results while working with sales leadership to escalate issues with follow up, lead response time, and pipeline health.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

New North

AUGUST 14, 2023

” If you’re a B2B marketer, at some point you’ve heard these questions in a marketing strategy meeting. They’re the symptom of a larger issue — marketing teams struggle to craft an overarching content marketing strategy designed to help their customers. And…what was the ROI?”

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy B2B Marketing Ad Building 52

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you? You’re not alone.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. B2B Personal and Consulting Blogs. B2B Marketing.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Exo B2B

FEBRUARY 27, 2020

We have a lot of posts in our archives whose content is still very relevant in 2020, even though I myself have been writing them since 2015 for ExoB2B, such as the one on inbound marketing influencers. This is a major tool in a “Thought Leadership” strategy, which we have done over a three-year period.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

LeadSquared

FEBRUARY 23, 2016

Last week, Sanchit Malik , the founder and CEO of Townscript , hosted an insightful webinar for us, on the importance of inbound marketing for businesses. How we can use blogs and whitepapers for inbound marketing, and what kind of tool you suggest to curate in other places? Secondly, go for inbound marketing.

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

Metadata

SEPTEMBER 1, 2022

The majority of B2B marketers still think about demand generation as a series of tactics, rather than a larger marketing strategy. We’ll walk you through our approach to creating a winning B2B demand generation strategy. What is B2B demand generation? The definition of B2B demand generation covers a lot of bases.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52