Unlock the Power of Employee Advocacy in B2B Marketing
Marketing Insider Group
SEPTEMBER 1, 2021
But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. Yes, B2B can make it harder to connect directly with the right audience, it’s more specific, less generalized. The Challenges of B2B Marketing in the Current Digital Environment.
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