Brandpoint

NOVEMBER 10, 2020

If you want to hear from experts in your industry, introduce yourself to potential clients or get your own thought leadership out into the universe, going digital is a must. I thought that it was interesting but didn’t know how quickly it would become a part of my everyday life. Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Chris Koch

AUGUST 5, 2011

Recently, I was preparing a workshop on social media for an ITSMA client. We don’t see the value of it for B2B and we want it off the table. Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. What is B2B marketing all about?

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Looking back one year later, my top-ten list aged well and all are still highly relevant and critical for B2B marketing.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Joe Pulizzi - Founder of Content Marketing Institute.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

TaylorMadeIn KEW

MAY 18, 2014

So I thought I’d share with you how an engagement marketing approach worked for me, making a bigger impact and providing benefits long after the campaign finished. The primary aim of this film was to drive people to our website where they could contribute to the content we were developing by sharing their thoughts, ideas and experiences.

Planning 48

Planning B2B Thought Leadership Thought Leadership Multi-Channel 48

Marketing Insider Group

OCTOBER 28, 2010

If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Blog Marketing Interactions Twitter Ardath421. Workshop programs, audio recordings.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

JANUARY 31, 2011

Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. I use Twitter to populate my weekly Friday FREE White Paper list.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Online Marketing Institute

OCTOBER 31, 2010

B2B Bliss PR for Thought Leaders About Us People The BlissPR Team Philosophy BlissPR Thought Leadership TL: Business / Communications Issues TL: Financial Services TL: Professional Services TL: Healthcare Careers BlissPR People and Culture BlissPR: What We Offer Join Us Affiliates Pro Bono Pro Bono Clients Volunteer Work Awards and Distinctions Contact (..)

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Adobe Experience Cloud Blog

JULY 27, 2012

Additionally, as they build their brands and become influencers in your space, your company will be seen as even more of a thought leader. Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. Helping your company be seen as a thought leader.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Ambal's Amusings

DECEMBER 3, 2009

Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. I use Twitter to populate my weekly Friday FREE White Paper list.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

LeadSquared

FEBRUARY 23, 2016

While both blogs and whitepapers can help you build your thought leadership and brand credibility, Blogs help you rank higher in search engines, for the ‘terms’ that your customers search for. Hence, B2B marketers can use them to capture leads. How can we generate more leads for a B2B software company? Great webinar.

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

Online Marketing Institute

MARCH 24, 2010

In reality, it’s the thought leadership and technical expertise within these companies that adds value far more than marketing messages (social or conventional advertising). » What does real time search mean for B2B Marcom? Then, based on the metrics and results, scale the program. Click here to cancel reply.

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

Marketing Insider Group

SEPTEMBER 5, 2023

Are you aiming to generate leads, boost brand awareness, or establish thought leadership ? A detailed whitepaper might thrive on LinkedIn but may not get the same traction on Twitter. In the B2B world, sales cycles are long and decisions are collaborative. Your content should align with your goals. Engage and interact.

Research 254

Research Content Marketing Work Management B2B Thought Leadership 254

Heinz Marketing

NOVEMBER 15, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. If you like what you hear today, we cover B2B sales and marketing, best practices on a regular basis, and there’s over 300 episodes now available on demand at salespipelineradio.com.

B2B Sales 59

B2B Sales Work Management Act-On Amazon 59

MLT Creative

SEPTEMBER 8, 2010

” We are all aware of Facebook, Twitter, LinkedIn, and FourSquare, but with a dizzying array of additional platforms, applications, and technologies, how is the marketer to find the right mix, in order to provide value to his or her organization? ” to “How is your company doing social media?”

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Thought Leadership As my client mentioned above, “blogs are just places where people can hear themselves talk about how smart they are…” Well, in my opinion, that’s only partially true. Thought leadership is a good thing. Subscribe today!

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Marketing Insider Group

APRIL 20, 2021

Research from Content Marketing Institute shows that B2B marketers with low-performing content rank content creation as their top challenge. It all started with thoughtful consistency. You Can Carve Out Your Brand’s Thought Leadership Voice. It’s thoughtful and intentional. Content Marketing Institute.

Blast Campaigns 342

Blast Campaigns Content Marketing Planning B2B Thought Leadership 342

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Linda Boff. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Linda Boff. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost. Linked from Twitter. Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives? Your Web site. At a minimum.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Zoominfo

FEBRUARY 26, 2018

The webinar, titled 3 Actions Leaders Should Take to Drastically Increase SDR Performance, covered important leadership tactics proven to help sales teams achieve more. If you’re a new reader, ZoomInfo is the leading B2B contact database. Our B2B blog covers topics related to B2B sales, B2B marketing, and recruiting.

Sales Management 206

Sales Management Top of Funnel Zoominfo B2B Thought Leadership 206

Zoominfo

FEBRUARY 26, 2018

The webinar, titled 3 Actions Leaders Should Take to Drastically Increase SDR Performance, covered important leadership tactics proven to help sales teams achieve more. If you’re a new reader, ZoomInfo is the leading B2B contact database. Our B2B blog covers topics related to B2B sales, B2B marketing, and recruiting.

Sales Management 170

Sales Management Top of Funnel Zoominfo B2B Thought Leadership 170

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Why Employee Advocacy Matters for B2B.

Sales Management 144

Sales Management Practices Best Practices B2B 144

Pam Didner

FEBRUARY 24, 2021

Here’s my list of top B2B sales conferences we think will be helpful to your sales learning and networking. A virtual conference featuring live appearances and workshops by some of the greatest minds in sales, marketing, customer support, and customer success. B2B Marketing Exchange. SaaS Tiger. SiriusDecisions 2021 Summit.

Conference 70

Conference B2B Sales Top of Funnel Work Management 70

B2B Digital Marketer

MARCH 4, 2021

If you’re in the B2B Digital Marketing space, then Clubhouse and social audio might be the new way to do digital marketing. To help you take advantage of this massive opportunity, Rita Goodroe tells you how and why you should use Clubhouse for your B2B Digital Marketing strategy. Rita’s Twitter: [link]. B2B DM gang.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Recommended Resources from B2B Marketing Experts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Single Grain

DECEMBER 29, 2020

His article My Billion-Dollar Mistake about founding KISSmetrics is especially worth reading, as he details what he did wrong and how he felt about it: “There were so many times when I thought about giving up during the early days. Thoughts on Sourcing Black Companies & Entrepreneurs. The Goal Should Not Be the New Normal.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Valasys

NOVEMBER 5, 2018

There are many potential stories that pop into a B2B business’ mind but you need to weed through them to find a newsworthy topic that deserves a press release. As much as 80% of B2B content marketing assets are gated. For this, you can collaborate with another industry influencer through webinars, eBooks or hosting a Twitter chat.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Vidyard

OCTOBER 9, 2015

From inspiring speakers to hands-on video workshops in the training studio, Space Camp had something for everyone and anyone touching video in an organization. He talked about using media like Twitter, video, and music to connect with people around the world in real time about what he was experiencing in space.

Sales Management 50

Sales Management Top of Funnel Video Marketing Paid Search Agency 50

B2B Digital Marketer

SEPTEMBER 15, 2020

Building a Long-Term Relationship with Your B2B Customers. Developing a relationship with B2B customers is different compared to B2C. A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. Joe’s Twitter: [link].

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

Adobe Experience Cloud Blog

SEPTEMBER 25, 2012

You can then add a bunch of these personas to a twitter list and monitor it using Tweetdeck or Hootsuite, for example here is one I started to create for “Content Marketing” You can also use the newly acquired FollowerWonk to search for people with certain phrases in their bio (e.g. Internal Data Gathering. Define Your Metrics.

Top of Funnel 48

Top of Funnel Campaigns Content Marketing Planning 48

Webbiquity

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Here are his insights for content marketers.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Webbiquity

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Onalytica B2B

AUGUST 30, 2017

Bio: As an agency CEO, Lee is active developing new marketing offerings, strategy and advancing thought leadership on content marketing, influencer marketing, social media marketing, SEO, and a holistic view of customer-centric digital marketing. Connect with me on LinkedIn , Twitter or via email: lee.odden@toprankmarketing.com.

Marketing AI 0

Marketing AI Work Management Marketing Management Advertising Agencies 0