Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. You send connection requests to current and past colleagues, along with peers in your professional circles. LinkedIn = conversation. Did you answer “career”?

Linkedin 104

Linkedin Peer-to-peer Brand Identity Branding 104

Rev

SEPTEMBER 20, 2023

Manuel has witnessed these transitions firsthand for the past two decades in B2B demand marketing. Trust is shifting from brands to peers. There’s a loss of trust in companies and marketing in general,” Manuel says, “and buyers are much more shifting to trusting their peers.” So much info, so much noise. People know the process.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

Content4Demand

OCTOBER 27, 2020

B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member. E ven with B2B purchases, we now have one-click access to peer reviews and insights. That’s where community-driven content comes in.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Oktopost

JUNE 19, 2020

Of those active on social media, 70% use only LinkedIn. Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Absolutely.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

Tomorrow People

NOVEMBER 23, 2018

B2B buyers must understand how you will help them achieve their business objectives, and that can only be realised by investing in the emotional relationship between the client and vendor. B2B customers will review you — not just consumers. Don’t be fooled into thinking that reviews are left for the hospitality and service industry.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. It’s the foundation, after all. Partner with a Marketing Agency. Partner with a Marketing Agency.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

EveryoneSocial

JANUARY 7, 2020

While influencer marketing has been a dominant strategy for B2C brands, its B2B organizations that are realizing the value now. In fact, influencers are just as — if not more important for B2B companies than B2C. And these B2B influencers have the greatest impact on your company’s marketing and overall brand reach. McKinsey ).

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

Circle Studio

AUGUST 16, 2018

Below we outline the best times to post on Facebook, Twitter, and Instagram for B2B and professional services firms, based on trends we’ve observed from several thousands of posts. Compared to Instagram and Twitter, Facebook is used more often on desktop computers. There is much ambiguity as to when to post on social media.

Social Media 94

Social Media Peer-to-peer B2B Thought Leadership Media 94

Bluetext

APRIL 7, 2021

The Latest in LinkedIn. LinkedIn is taking users’ ability to “connect” to the next level. This week LinkedIn is rolling out new profile features that will empower a whole new segment of users with the opportunity to become content creators and professional influencers. Creator Mode & Influencer Opportunities.

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

Sprout Social

NOVEMBER 1, 2021

Why not harness that into a thoughtful employee advocacy program that gives a win-win to everyone involved? While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Employee advocacy has a lot of benefits for both the company and the employee.

Work Management 124

Work Management B2B Thought Leadership Thought Leadership Marketing Management 124

Marketing Insider Group

FEBRUARY 3, 2014

As we all struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. At a recent meeting I attended with some of the best minds in B2B Marketing, I was introduced to Columbia University’s Center For Creative Leadership whitepaper on Learning Agility by my friend Carla Johnson.

Planning 100

Planning Peer-to-peer B2B Thought Leadership Thought Leadership 100

Marketing Insider Group

MARCH 19, 2013

Sandra is our honored guest in today’s Future of Marketing interview series where we have covered topics such as Creativity , Big Data , Customer Experience , Thought Leadership , Culture , Technology , and so much more. You can find Sandra on LinkedIn and Twitter @ sandraz. What is agile marketing?

Peer-to-peer 100

Peer-to-peer Work Management Marketing Management B2B Thought Leadership 100

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. One of the primary reasons people attend conferences is to meet like-minded people and industry peers. Are you a seasoned marketer who invests in your professional growth each year?

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Exo B2B

AUGUST 11, 2021

A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? There are still, as we will see, small differences between B2B and B2C. And above all, customers? Comparaisons.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? I check LinkedIn for connection requests.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

EveryoneSocial

AUGUST 10, 2020

While the employee influencer may have a stronger appeal for B2B, more B2C companies are catching on to their value as well. Of course having 100,000 social connections from an employee thought leader can be great too, but many times those with a few hundred or thousands can make a stronger brand impact.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership Peer-to-peer Network Marketing 69

Hinge Marketing

MAY 20, 2015

Highlight Your Visible Experts℠ on LinkedIn As your employees’ expertise gains greater visibility in professional circles, becoming what we call Visible Experts℠ , your professional services firm benefits tremendously. Showcasing their thought leadership in blog posts, white papers, etc.,

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Linkedin Optimization 48

Content4Demand

MAY 12, 2021

As hordes of iPhone users flocked to the app and begged their peers for invites, the thought leadership flood gates opened and the opinion pieces came rolling. We’re even seeing Facebook, Twitter and other competitors unveiling their answers to the social audio craze. What Is Clubhouse, Exactly? Who Is Using Clubhouse?

Social Media 59

Social Media Media B2B Thought Leadership Peer-to-peer 59

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. Image by HubSpot via Flickr. I want to do something ambitious and I’m hoping you’ll help. I wanted to focus the discussion on things that we differently in social media. Here they are: Monitor.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing. Change or die!

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

Marketing Insider Group

JUNE 25, 2014

I have always thought that if life is too short, then our business lives (our careers) are even shorter. This helps avoid defensiveness that comes naturally when someone feels they could be undermined by their peers. It is a book about how to lead through inspiration. How to manage with candor. How to win through creativity.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Trust Marketing Opinions 100

Funnelholic

MAY 2, 2016

Whether you’re a B2B marketer working at a fledgling startup or in an enterprise organization, you most likely understand the importance of channel partners. When it comes to the types of content they share on social media (via Twitter), these executives lean into the trend toward more visual content. What Channel Marketers Talk About.

Social Media 54

Social Media Advertising Channels Social Marketing Media 54

Tony Zambito

MAY 18, 2011

We are also witnessing the phenomenon of buyers in B2B marketplaces becoming more social in their interactions.    This phenomenon is fueled by the advent of social networking technologies that enable buyers to interact with selling businesses and peer buyers.  Image by aafromaa via Flickr.

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Marketing Insider Group

APRIL 30, 2013

Previous interviews covered Social Business , Creativity , Big Data , Customer Experience , Thought Leadership , Content Culture , the Future of Search , the Science of Marketing , Content Brands and much more. CMOs must walk in customers’ shoes. Don’t rely on the experience of others, get your hands dirty.”

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

Integrated B2B

SEPTEMBER 18, 2012

What happens when a business school marketing professor is asked how to do B2B marketing while he’s in the middle of a story about consumer marketing? His answer is a surprising, after a slight hesitation, “B2B is easy!”. So why does Professor David James of Henley Business School say that B2B is easy? “B2B

B2B Marketing 40

B2B Marketing Peer-to-peer B2B Thought Leadership B2B 40

Hubspot

JANUARY 17, 2018

B2B Growth Show. Make It Happen Mondays -- B2B Sales with John Barrows. B2B Growth Show. This daily podcast is geared toward helping B2B sales executives achieve growth. Listeners can also join the LinkedIn group for the opportunity to connect with other sales professionals and swap advice. Best Sales Podcasts.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. It’s the foundation, after all. Partner with a Marketing Agency. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

In 2015, video went from a consumer marketing rock star to a mainstream medium for B2B marketers, proving itself as an indispensable weapon in the battle for attention spans and audience engagement. In fact, 96% of B2B marketers now use video in some way, according to a recent study by the Web Video Marketing Council.

Top of Funnel 48

Top of Funnel Video Marketing Personalization B2B Thought Leadership 48

Adobe Experience Cloud Blog

NOVEMBER 24, 2009

This is where B2B social media marketing comes in, since it provides a way for any company, not just large multi-national corporations, to build strong brands that in turn generate quality inbound leads. In social media, the gatekeepers are your peers, and the quality of your content and ideas determines what gets promoted.

Lead Scoring 48

Lead Scoring Lead Ranking Social Media B2B Thought Leadership 48

BOP Design

MARCH 4, 2020

As an expert in your industry or market, you have a wealth of information to share with clients, prospects, peers, vendors, and partners. If you are a proponent of content marketing, you’ve likely drafted articles and posted them to the blog section of your company’s B2B website design. And then what? Share on Social Media.

B2B Thought Leadership 76

B2B Thought Leadership Thought Leadership Promotion Marketing Websites 76

Marketing Insider Group

SEPTEMBER 20, 2021

For most B2B content creation , personas guide marketers in developing tailored pieces that resonate profoundly with a particular group. Facebook offers unbelievable reach for B2C marketing, but niche B2B markets can be tougher to strategize for effectively. It can be a genuine challenge to choose where to spend your time and energy.

Buyer Personas 337

Buyer Personas Social Media Media Webinar Metrics 337

Hinge Marketing

MARCH 17, 2014

More and more research demonstrates that successful B2B content marketing is tremendously effective from a business standpoint, driving growth and profitability for its practitioners. So how can you avoid these stumbling blocks in your own B2B content marketing? Remember: You’re targeting prospects, not peers.

B2B Marketing 48

B2B Marketing Content Marketing B2B Thought Leadership B2B 48

Adobe Experience Cloud Blog

APRIL 25, 2017

. — Fred Hagerman (@FredHagerman) April 24, 2017. Steve described that today with digital marketing as the norm, marketers expect to be able to reach millions of people in an instant. Technology has the world around us. . Tamara McCleary (@TamaraMcCleary) April 24, 2017. Technology has helped advance the expectations and knowledge of our buyers.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Directive Agency

JULY 5, 2018

Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. Unfortunately, I feel that in B2B, content marketing has become a very silo-ed department that’s not creative, it’s not fun, and it’s not aligned with your brand. Word by word.

Ad Building 40

Ad Building Brand Identity Branding Content Marketing 40

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. This playbook is co-written by two veterans of the B2B sales and marketing space, Boudinet Media’s Jeremy Boudinet and OutboundView’s Blake Johnston. Market pulse was tougher to discern.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28