B2B Influencer Marketing in 2022: Seven Key Lessons from New Research
Webbiquity
FEBRUARY 22, 2022
Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.
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