6sense

DECEMBER 8, 2021

Also, event speakers deserve some additional rights going forward as well, such as the right to record our own sessions to share after the event and the right to collaborate with other speakers on thought leadership content, says Olivia Skiffington, VP of Demand Generation at Unioncrate. Right to Quality.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 360

Work Management B2B Marketing Marketing Management Content Marketing 360

The Lead Agency

MAY 26, 2019

.” – Experian Over 87% of B2B marketers are using email. A 2018 Content Marketing Institute survey revealed that 79% of B2B marketers credited email as the most effective distribution channel for their demand generation efforts. This can be done by demonstrating thought leadership. Because it works.

Top of Funnel 48

Top of Funnel Email Marketing B2B Marketing Practices 48

Adobe Experience Cloud Blog

APRIL 3, 2015

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. Targeting and Personalization b2b Consumer' How to Allocate Resources for Website Engagement.

Allocation 48

Allocation Marketing Websites SMB B2B Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 23, 2014

Whether you blame Pinterest or Tumblr or Instagram, the evolution of the visual web has changed how people consume content and what they expect of it — regardless of whether you’re marketing in B2B or B2C. The content team can generally tell what is resonating through engagement metrics like time on site, social shares, and pages per visit.

ROI 48

ROI Content Marketing Marketing Automation Services Demand Generation 48

6sense

AUGUST 28, 2021

Also, event speakers deserve some additional rights going forward as well, such as the right to record our own sessions to share after the event and the right to collaborate with other speakers on thought leadership content, says Olivia Skiffington, VP of Demand Generation at Unioncrate. Right to Quality.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

by Jason Miller Yesterday I attended the B2B Netmarketing breakfast here in San Francisco. I love these events because it’s a giant room full of B2B marketers who are there to learn and network. Key takeaway: B2B marketers who are not utilizing analytics for insight and better decision making need to rethink their strategy.

Webinar Metrics 48

Webinar Metrics Work Management B2B Marketing & Strategy 48

PureB2B

MARCH 22, 2017

It has withstood the test of time and remains a strong force to contend with in lead generation and management, as well as customer engagement. In fact, based on statistics from Campaign Monitor : More than 80% of B2B and B2C companies are still using email marketing technologies as part of their marketing strategies.

Email Marketing 80

Email Marketing Lead Ranking Lead Scoring Sales Qualified Leads 80

Inbox Insight

JANUARY 6, 2021

We surveyed a panel of B2B marketers to discover what their key priorities were for the next 12 months. An astonishing 91% of B2B marketers are leveraging content marketing to achieve their demand generation initiatives. Generate Leads (51%). Thought Leadership (42%). Reading time: 4 minutes.

Demand Generation 96

Demand Generation Webinar Metrics B2B Thought Leadership Marketing Strategy 96

Engagio

AUGUST 26, 2021

To most-effectively go after your target accounts, you have to define just how valuable their business is to you, and that means admitting that some of your accounts are more valuable than others. To do this, we have to get account segmentation right. What is account segmentation? They aren’t just another company.

Ideal Customer Profiles 103

Ideal Customer Profiles Segmentation Demand Generation B2B Marketing 103

PureB2B

MARCH 22, 2017

It has withstood the test of time and remains a strong force to contend with in lead generation and management , as well as customer engagement. In fact, based on statistics from Campaign Monitor : More than 80% of B2B and B2C companies are still using email marketing technologies as part of their marketing strategies.

Lead Ranking 62

Lead Ranking Email Marketing Lead Scoring Sales Qualified Leads 62

Ambal's Amusings

SEPTEMBER 17, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. One of the many goals of B2B marketing is to continuously forge better customer relationship. Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Engagio

AUGUST 26, 2021

To most-effectively go after your target accounts, you have to define just how valuable their business is to you, and that means admitting that some of your accounts are more valuable than others. To do this, we have to get account segmentation right. What is account segmentation? They aren’t just another company.

Ideal Customer Profiles 86

Ideal Customer Profiles Segmentation Demand Generation B2B Marketing 86

Directive Agency

APRIL 19, 2017

When it comes to generating leads for B2B via content marketing, syndication is a must. Ask any thought leader or search marketer – high quality, relevant content is still one of the most important factors for ranking. B2B content marketing requires walking a fine line between SEO and lead generation.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

SnapApp

MAY 25, 2018

When it comes to demand generation, it can feel like you’re moving in the dark. But wouldn’t it be nice if you knew some of the research around what’s working (and what’s not) for other marketers focusing on demand gen? HubSpot, Demand Generation Marketing Survey 2017 ). 2018 Demand Gen Benchmark Survey ).

Stats 74

Stats Demand Top of Funnel Cost per Lead 74

Top Rank Marketing

OCTOBER 5, 2023

What do B2B marketers need to know about customer engagement in 2024, and why is it more important than ever to utilize all relevant channels for making connections? B2B Marketing Insights From Kris Rudeegraap You’ll also find a complete transcription of Kris’ fascinating podcast episode below.

B2B Marketing 100

B2B Marketing B2B Ideal Customer Profiles Work Management 100

SnapApp

MAY 22, 2018

When it comes to demand generation, it can feel like you’re moving in the dark. But wouldn’t it be nice if you knew some of the research around what’s working (and what’s not) for other marketers focusing on demand gen? HubSpot, Demand Generation Marketing Survey 2017 ). . 2018 Demand Gen Benchmark Survey ). .

Demand 80

Demand Stats Top of Funnel Cost per Lead 80

The Mx Group

AUGUST 1, 2018

Whether you are researching meaningful facts and stats, seeking inspiration for new content or simply looking to keep up with the latest trends, here are ten B2B marketing resources and tools I recommend: 1. Marketo is a SaaS platform designed to help B2B organizations automate and measure marketing engagement, tasks and workflows.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

Adobe Experience Cloud Blog

SEPTEMBER 4, 2018

And for demand generation activities, in particular, it’s content that fuels nurture campaigns , content syndication, and retargeting ads. I apologize in advance to any content marketers reading this, but according to SiriusDecisions , 60 to 70% of all content churned out by B2B marketing departments sits unused. Order Matters.

Top of Funnel 133

Top of Funnel Content Marketing Content Paid Search Agency 133

Inbox Insight

APRIL 5, 2019

We kicked off our new B2B Marketing Mini Series on Segmentation with an article exploring 5 common pitfalls many Account based marketing (ABM) strategies fall down ( read full article here ). The Harvard Business Review estimates that “ the number of people involved in B2B solutions purchases has climbed from an average of 5.4

Work Management 70

Work Management Peer-to-peer Marketing Management B2B Thought Leadership 70

Digital B2B Marketing

MARCH 21, 2011

Beyond a great headline, he has great advice for marketers to ensure content and thought leadership is tightly connected to sales. When marketing looks to establish a company as a category thought leader, marketing and product must align around the same overall category vision. Photo caption updated, thanks Robert !

Thought Leadership 100

Thought Leadership Top of Funnel B2B Thought Leadership Digg 100

Digital B2B Marketing

MARCH 31, 2011

In B2B, where thought leadership is nearly every marketers goal, it is even more critical. But B2B marketers are responding slowly. This valuation is for a hypothetical mid-sized B2B technology marketer, ACME Business. Email list rentals are cost prohibitive, and performance has been falling almost every year.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

nDash

AUGUST 20, 2020

Written content is often the best format for communicating in-depth, complex, or technical information, making it particularly well-suited for B2B marketing. A blog post should contain relevant keywords, a title that entices people to click through, and content that appeals to the target audience. B2B Blog Post Example: Ahrefs.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Digital B2B Marketing

MARCH 24, 2011

While social sign-on case studies in B2B are limited, initial results are impressive. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post. Views expressed are my own.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Adobe Experience Cloud Blog

JANUARY 5, 2017

Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that you can generate leads on social media: 1. Use images, gifs, or stats to visually tell the story of your content. Refer-a-Friend.

Social Media 134

Social Media Generation Webinar Metrics Lead Scoring 134

B2B Marketing Zone Posts

APRIL 5, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing for March 2010. How to use social media for B2B - Chris Koch , March 19, 2010 A guide for how to use social media in B2B that does not involve talking about the specific tools. March 2010. Step Aside, B2Cs: Social Media Is BUSINESS Media. -

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

LEADership

JULY 3, 2013

Jamie is among my LinkedIn network of B2B executives who strongly advocates the power of innovation. He has often sent me a comment or a message via LinkedIn about his thoughts and experiences in the world of B2B lead generation. Introduces fresh thought leadership on issues. It doesn’t work!

B2B Thought Leadership 40

B2B Thought Leadership Peer-to-peer B2B Thought Leadership 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;Not having a strategy&# was the #1 marketing mistake people listed on the survey Mac McIntosh and I did (the upcoming e-book will list the other nine).

Ning 40

Ning Paid Content Facebook Sales Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Buyer personas A representation of your target customer based on data.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Buyer personas A representation of your target customer based on data.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Inbox Insight

MAY 10, 2022

With over two-thirds (69%) of senior B2B marketers citing less than ‘high’ confidence levels in delivering sequential messaging across multiple channels, how can they improve their approach in line with the overarching goal – to drive and develop B2B multi channel strategy? What repurposing techniques are key to achieving this?

Multi-Channel 98

Multi-Channel Top of Funnel Paid Content Advertising Channels 98

Hubspot

DECEMBER 16, 2013

More simply, content turns brands into thought leaders. The power of content marketing might be why, according to Marketing Charts , 72% of B2C marketers and 73% of B2B marketers plan to produce more content next year. Email, Social, Demand Generation, etc.) Take industry stats and turn them into an infographic.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Digital B2B Marketing

MARCH 7, 2011

Claim Thought Leadership Although marketers have flooded the cloud category with content, thought leadership remains an open opportunity. One third of respondents didn’t name a single thought leader in the space, and nearly a third named small firms that did not receive more than a couple handfuls of mentions.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100

SnapApp

JUNE 19, 2018

It was a glorious and seemingly distant time, the earliest years of content taking foothold as a real career, back when just the idea of creating a well-designed “ definitive guide to [insert your industry] ” would get you a hearty pat on the back from your marketing leadership and plenty of downloads by your prospects. Really, really well.

Lead Ranking 48

Lead Ranking B2B Thought Leadership Thought Leadership Marketing Qualified Leads 48