Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Note: To make it easier to navigate this list, we broke it up into multiple categories.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Crimson Marketing

APRIL 23, 2015

Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. “As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA. Click To Tweet. Why is Data on Buying Intent the Key? .”

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Note: To make it easier to navigate this list, we broke it up into multiple categories.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

SEPTEMBER 22, 2017

Without the right technology, sales leaders and marketing teams may face a range of alignment issues, such as lack of visibility into which outbound messages, cadence, and tactics work or don’t work. Demand Generation/Field Marketing: Outbounding email templates should be a part of every demand gen campaign. Outbound—B2C.

Work Management 134

Work Management Marketing Management Practices B2B Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. His recommended tactics? It reminds me a lot of the great content I’ve seen and haven’t seen.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Adobe Experience Cloud Blog

AUGUST 19, 2016

Here are a few of the top B2B marketing reads you may have missed from our blog this year. Read on for some of the hottest topics and trends you should be aware of to keep your marketing tactics fresh and on the mark: 1. SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore. SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore.

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 27, 2016

Sharks find a specific target and then spend time hunting it down, similar to account-based marketing (ABM) , in which an organization identifies a number of target accounts and dedicates sales and marketing resources to penetrate and close them. So, how are marketers like the giants of the ocean—sharks and whales?

Account Based Marketing 91

Account Based Marketing Sales Qualified Leads Lead Ranking Marketing Automation Services 91

Adobe Experience Cloud Blog

JANUARY 20, 2017

Author: Hila Nir The value of account-based marketing (ABM) is undeniable. The truth is, many B2B companies have a wide gap between their ABM strategy and successful implementation. Let’s start with the obvious: As with any successful B2B marketing strategy, close sales and marketing coordination is essential.

Account Based Marketing 48

Account Based Marketing Budget Programs Marketing Automation Services Ideal Customer Profiles 48

Adobe Experience Cloud Blog

MAY 27, 2015

For the past year, a number of Marketo customers have implemented real-time personalization technology to execute ABM and have seen great results: increases in both revenue and ROI. 3 Steps to Implementing Account-Based Marketing. As marketers, we’re accustomed to first generating leads and then qualifying them.

Account Based Marketing 48

Account Based Marketing Work Management B2B Thought Leadership ABM 48

ANNUITAS

JULY 24, 2014

I thought it might be fun to revisit my original predictions and see how they were shaking out, now that we are a little more than 50% through the year. Possibly the biggest challenge in an evolving B2B marketing environment, but the one that is the hardest to get right. Director of Content Marketing at ON24. Marketing’s Friend.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. Account-based marketing is, in many ways, the exact opposite of the inbound marketing tactics I mentioned above. Benefit 2: Reduced Resource Waste.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Sponsor: Marketo.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

JANUARY 21, 2016

We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. Anastasia Pavlova, Demand Generation Programs.

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Adobe Experience Cloud Blog

AUGUST 24, 2016

In fact, data from Forbes reveals 90% of the customer value for B2B businesses is actually obtained after the initial sale. Follow these six steps to build an effective customer demand generation strategy for cross-sell and upsell: 1. Understand Your Target Audience. But how can you get started? Start With Your Goals.

Cross-Selling 48

Cross-Selling Webinar Metrics Top of Funnel Lead Ranking 48

Adobe Experience Cloud Blog

JULY 15, 2010

As B2B marketers, we know the growing importance of B2B social media. We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. 1. Develop a plan – Ask yourself these three questions: WHO – Who is your target audience?

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Adobe Experience Cloud Blog

FEBRUARY 10, 2014

Since it targets those who have already expressed interest (with a website visit), it allows you to narrow your reach — especially compared to broad display advertising. When you use broad advertising tactics, you can’t ever be sure who will see your ads. 5) Target the Accounts that Matter.

Paid Search Agency 48

Paid Search Agency Optimization Personalization Ads 48

Adobe Experience Cloud Blog

NOVEMBER 11, 2015

Author: Mike Telem Account-based marketing (ABM) may be the latest buzzword on every B2B marketer’s mind – but that doesn’t make it a new concept by any standard. A Quick ABM Refresher: Targeting Accounts That Matter Most. Marketing and sales teams have been targeting lucrative enterprises since day one.

Account Based Marketing 48

Account Based Marketing ABM B2B Thought Leadership Digital Marketing Funnels 48

Metadata

JUNE 9, 2020

If content is king, then thought leadership is the kingmaker. That feeling of limitless possibility and opportunity when you, awesome B2B marketer, get your hands on a new thought leadership content asset. Adding a ton of tangible take-home value to decision-makers in your target accounts.

Demand Generation 98

Demand Generation Distribution B2B Thought Leadership Top of Funnel 98

Adobe Experience Cloud Blog

JUNE 24, 2010

The bi-annual BtoB Leading Edge Virtual Event is one of the best thought leadership events for marketers focused on driving leads and accerlerating deals for their company. Where we frequently try different tactics and strategies to discover what works best for our company? Be Innovative and Accountable.

BtoB 48

BtoB Lead Ranking B2B Thought Leadership Top of Funnel 48

Adobe Experience Cloud Blog

JANUARY 11, 2013

How do you get your thought leadership pieces to your audience? To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers.

Paid Content 48

Paid Content Promotion Banner Ads B2B Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 24, 2011

It got me thinking about what it means to be a marketing leader in today’s chaotic world, and reminded me of some key lessons in leadership and innovation. I strive to apply these lessons to my role at Marketo every day, because unconventional methods very often lead to equally unconventional success. Getting intimate.

Lead Ranking 48

Lead Ranking Advertising Agencies B2B Thought Leadership Paid Search Agency 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. Director of Marketing at Marketo. “

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. Director of Marketing at Marketo. “

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

MAY 27, 2010

Since the idea of Marketo popped into the minds of Marketo’s founders, Jon Miller and Phil Fernandez, marketing accountability was at the center of their thoughts. Internally at Marketo we began to call these people “The Revenue Masters.&#. These Revenue Masters all have a few things in common.

Sales Qualified Leads 48

Sales Qualified Leads B2B Thought Leadership Marketo Thought Leadership 48

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Heinz Marketing

JULY 23, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. In recent months we worked with Splash on a couple webinars and a great guide on GDPR and thought an update would be helpful. Because it has been way more challenging than I ever thought.

Top of Funnel 45

Top of Funnel B2B Thought Leadership Work Management Privacy Policies 45

Adobe Experience Cloud Blog

MARCH 1, 2019

Demand generation and thought leadership are both terms you need to know if you’re a B2B marketer. I speak with dozens of CEOs and CMOs every week, many of whom will also admit they don’t have a full grasp on demand generation or thought leadership. What Is Demand Generation?

Thought Leadership 134

Thought Leadership Demand Generation Agencies Demand Generation Demand 134

Adobe Experience Cloud Blog

NOVEMBER 2, 2017

It’s easy to see why the technology-fueled resurgence of account-based marketing (ABM) is taking hold. B2B marketers are: Driving bigger deals, higher close rates, and more revenue. Winning strategic accounts in specific industries or regions, or with other significance. Getting higher ROI vs. other marketing strategies.

Account Based Marketing 268

Account Based Marketing Marketing AI ABM Ideal Customer Profiles 268

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

Gather all sufficient information to determine how well the lead fits into the target persona. Lead nurture campaigns using thought leadership content is a key element here. Practitioner dashboard: Tactical success. Assess (qualify): question, filter, and prioritize. This makes marketing and sales more relevant.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Adobe Experience Cloud Blog

JANUARY 6, 2009

It’s not uncommon to have 100,000s of contacts, or even millions, in a B2B company’s contact database. Done well, lead nurturing can lead to much more efficient and effective demand generation. The internet has changed how buyers make B2B purchases , and it's affected how they consume content. Make it bite-sized.

Lead Nurturing 48

Lead Nurturing Sales Qualified Leads Marketing Qualified Leads Leads 48

Ambal's Amusings

SEPTEMBER 17, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. One of the many goals of B2B marketing is to continuously forge better customer relationship. Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. The market can be desirably segmented by the brands to target their most relevant personas. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

thePoint

MAY 25, 2018

Some leadership teams know they need to do it but don’t know much about it; They see the budget and wonder what they get since it’s not always as visible as actual revenue (yes, sales people are the heroes aren’t they?). You must have a least one strong advocate in sales leadership. High-Level Marketing Tasks.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Directive Agency

MARCH 7, 2019

As a pioneer in digital marketing, Handley is the Wall Street Journal best-selling author of Everybody Writes , is a key Linkedin influencer and one of the most influential thought leaders in the marketing world. Nadya Khoja. Samantha Kelly. Kathy Klotz-Guest. Annie Cushing.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Adobe Experience Cloud Blog

AUGUST 24, 2015

In fact, 61% of B2B marketers cite generating high-quality leads as their No. But for the many B2B marketers that have taken the plunge, they’ve found that it’s an ideal vehicle for building relationships with B2B customers, especially with products and services with long sales cycles. 1 challenge. (I

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Ranking Tactics 48

Adobe Experience Cloud Blog

AUGUST 3, 2016

Have your attempts to bring together account-based marketing (ABM) strategies felt like something straight out of an Animaniacs episode of Pinky and the Brain—and ultimately ended in failure? For many B2B marketers, account-level strategies have been as elusive and large as the goal of two mice trying to take over the world.

Account Based Marketing 48

Account Based Marketing ABM B2B Thought Leadership Marketing & Strategy 48