Rev

MAY 3, 2023

Developing a high-quality, high-efficiency pipeline starts with improving the fitness of your prospects—and your aim in targeting them. After all, your aim—the percent of accounts in your pipeline that match your ICP—matters, and it should be a key metric you track. Exegraphics provide those demand signals. More quality targets.

Ideal Customer Profiles 78

Ideal Customer Profiles Lead Ranking Top of Funnel Demand Generation 78

markempa

APRIL 5, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

AUGUST 15, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Adobe Experience Cloud Blog

APRIL 9, 2009

One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Here is his interview, part of the B2B Marketing thought leader interview series.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Vidyard

DECEMBER 10, 2019

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. And take note: Most of them know that view counts no longer count —they’re focused on engagement data and how their investments in video impact lead and pipeline generation.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. To access this information, we have put together a list of the top 14 blogs you should be following. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Radio was not replaced by the television.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 The Secret To B2B Social Media?

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Marketing Insider Group

NOVEMBER 1, 2010

How can social media extend our brand relationship with our target market? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share your thoughts, post a comment. All rights reserved.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Marketing Insider Group

OCTOBER 28, 2010

If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. Related Posts: 5 Steps to Achieve Lead Generation ROI Whatever Happened To The Business Case Whatever Happened to Marketing Strategy?

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. To access this information, we have put together a list of the top 14 blogs you should be following. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Marketing Insider Group

JUNE 2, 2010

The days of sending a list of contacts to sales is over. Some creative marketers call these lists suspects. In the next post , I will list the actions you can take today to deliver targeted leads to sales. And this is where many B2B marketers stumble. To sales, they are a waste of time. Sounds easy right?

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

markempa

APRIL 19, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

APRIL 5, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MAY 13, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Share your thoughts, post a comment.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

markempa

AUGUST 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Oh and that means thinking ahead.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Oh and that means thinking ahead.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

markempa

OCTOBER 28, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B to B Leads 120

Anything Goes Marketing

NOVEMBER 15, 2009

The content generated by the event attendees was almost as good as the content from the speakers themselves. What better way to get in the heads of those that attended than by reading their actual thoughts. Social Media And B2B Marketing Social media played such a major factor at this event. Because it’s real. Silos must go.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

markempa

SEPTEMBER 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Terminus

DECEMBER 4, 2018

“Rather than taking leaves and throwing them over the fence, from marketing to sales, you’re working together from the same prioritized account list. Every organization will have different motivating factors for targeting strategic accounts. Building Prioritized Account Lists. ABM] enforces prioritization.”.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles Demand Generation Work Management 20

markempa

MARCH 8, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

AUGUST 14, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

markempa

JANUARY 24, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! It is import.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Heinz Marketing

DECEMBER 11, 2017

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Focused Team-Leader skilled in consistently delivering innovation, visibility, and sales for on- and off-line marketing and demand programs.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 44

markempa

AUGUST 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

APRIL 3, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

APRIL 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Leads Lead 120

Heinz Marketing

MARCH 11, 2019

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve featured an impressive list of guests and cover a wide range of topics, with a focus on sales development and inside sales priorities. When it’s not, we’re discombobulated.

Top of Funnel 62

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 62

Rev

JUNE 18, 2018

If you try to align with sales around leads, way too often you’ll get a request for BANT leads. For the uninitiated, BANT is a lead qualification acronym: I keep thinking BANT is dead, but it’s like one of those zombies on “The Walking Dead”: it just won’t die. They surely help uncover needs.

Lead Qualification 138

Lead Qualification B2B Sales Qualified Leads B2B Thought Leadership 138

Rev

OCTOBER 1, 2018

The word “lead” is a perfect example. To marketing, a lead is someone who shares their contact information. For sales, it’s someone in the target market interested in discussing a relevant problem with sales. Following these two metrics helped determine some of the impact marketing was making with demand generation efforts.

Marketing AI 122

Marketing AI Top of Funnel Lead Ranking Sales Qualified Leads 122

Marketing Insider Group

JULY 27, 2010

In this post, I will explain how you can use your best content to nurture these early stage leads to the point where they are ready to take the next step in their buying journey – and to take it with your company. Many B2B Marketers just stop here and give up. But they miss out on all those highly targeted offers.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52