Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Quick Takeaways.

Paid Content 285

Paid Content Ad Frequency Paid Search Agency Marketing Budget 285

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Organic search has grown from 14 to 19%, which means readers seek and find Forecast content. How could we ever break through?

Forecasting 326

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 326

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all who participated! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. They want to be informed and educated about brands, products, and services. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Thinkers360

MAY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 thought leading companies on artificial intelligence for 2024. Congratulations to all our artificial intelligence thought leaders, analysts and influencers who participated! Help us grow the Thinkers360 community by participating and sharing your own content and experience today!

Marketing AI 83

Marketing AI Lead Ranking Lead Scoring Enterprise Management 83

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all our Business Continuity influencers who participated! Join us today !

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 116

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all who participated! Join us today !

B2B Thought Leadership 118

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 118

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Paid Content 162

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 162

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all our Legal & IP influencers who participated! Join us today ! 4 Patrick J.

B2B Thought Leadership 101

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 101

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all our Security influencers who participated! Join us today !

B2B Thought Leadership 88

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 88

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 7 Mindy Gibbins-Klein The Thoughtful Leader Contact Mindy Gibbins-Klein Score: 51.94

B2B Thought Leadership 88

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 88

Thinkers360

MAY 18, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Lean Startup for 2024. Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all our Lean Startup influencers who participated! Join us today !

Startups 52

Startups B2B Thought Leadership Thought Leadership Lead Scoring 52

Thinkers360

MAY 13, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Ecosystems for 2024. Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all our Ecosystems influencers who participated! Join us today ! Salih, DBA Score: 50.27

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 60

Circle Studio

JULY 17, 2019

As content marketing continues to grow in popularity, more and more content is competing for users’ attention, decreasing engagement. It’s not enough to publish content—even the highest-quality content—and hope that people will find it. Implement paid social media posts.

Paid Content 83

Paid Content Paid Search Agency Content Marketing Planning 83

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all our Health & Safety influencers who participated! Join us today !

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 70

Thinkers360

FEBRUARY 23, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2024. Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all our Design Thinking influencers who participated! Join us today !

B2B Thought Leadership 57

B2B Thought Leadership Design Thought Leadership Lead Scoring 57

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all who participated! Join us today !

B2B Thought Leadership 57

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 57

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. It perfectly aligns with B2B buyers’ behavior patterns. . In short, it helps establish you as a thought leader in your space. But first… What exactly do we mean by the term premium content?

Paid Content 145

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 145

Brandpoint

MAY 5, 2023

Social media has become an integral part of our lives and businesses alike. It’s no longer just a platform for individuals to share their personal lives with the world; it has evolved into an essential marketing tool for businesses. In the past, manufacturing companies may have viewed social media as irrelevant to their industry.

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

Oktopost

MAY 16, 2022

“We’re using social media for brand awareness.”. However, if you’re not using social media to drive real revenue to your brand, you’re leaving money on the table. So, how do you use social media to actually earn revenue for B2B? How do you shift the preconception that all social media is good for is brand recognition?

Social Media 94

Social Media B2B Thought Leadership Media B2B 94

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Onalytica B2B

APRIL 19, 2018

What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. The answer? Let us explain.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

nDash

AUGUST 2, 2022

Is your health technology company publishing content online, but you aren’t seeing any results? Maybe you want to increase leads and grow your brand awareness and social media presence. Do you have a health tech content marketing plan in place? What Is a Health Tech Content Marketing Plan, Anyway?

Planning 52

Planning Marketing Plans Effectiveness Content Marketing 52

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. Are you ready to discover the best B2B lead generating tactics for your company? The Process Of Generating B2B Leads. Step 1: Look For B2B Leads. ” Said no one ever, right?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

SEPTEMBER 12, 2017

Last week, we covered how you can outline your influencer marketing strategy. Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. Getting this right can certainly mean the difference between successful and potentially harmful influencer marketing.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

BOP Design

SEPTEMBER 4, 2019

For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created. Share on Social Media. Use Hashtags.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

Onalytica B2B

APRIL 3, 2018

What do you think of when you hear ‘influencer marketing’? Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad? What kind of content do they tend to post? Is it written content or picture content?

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Atomic Reach

JANUARY 3, 2019

Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. This is where content marketing comes into play. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. Instead of just sharing each of these, I thought I would summarize them here in a quick post. Enjoy these top content marketing posts of the week! 2021 B2B Content Marketing: What Now?

B2B Thought Leadership 47

B2B Thought Leadership Content Marketing Thought Leadership Content 47

Metadata

JULY 21, 2022

B2B marketing is tough. In fact, there are now over 9,000 companies in Scott Brinker’s 2022 marketing technology landscape. . With so much noise in the market, what’s the best way to get in front of your audience and hit your revenue numbers? Running legit demand generation marketing campaigns is a great place to start.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Parse.ly

OCTOBER 7, 2021

You know your content is crucial to driving revenue but does the rest of your organization? Now’s the time to evaluate how content has impacted your bottom line and leverage that data to secure budget for next year. How can we use content to remove friction from our customers’ buying process?

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

Directive Agency

JUNE 10, 2020

As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results. “Can you drive more leads at a lower cost?”.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Marketing Insider Group

JULY 28, 2014

Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. And yet we continue to expect brands and publishers to engage with us directly. That’s content marketing.

Brand Identity 100

Brand Identity Branding Advertising Agencies Banners 100

Onalytica B2B

MAY 3, 2018

Influencer marketing is still considered to be a new strategy; it’s often deemed a risky investment from sceptical traditional senior management, so getting a plan together when you have no idea how much you’re going to be able to put into it is challenging. How relevant the influencers are to your brand.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

thePoint

SEPTEMBER 10, 2019

If marketing content is a fishing analogy, then your content is the bait. When engaging marketing prospects to respond (generate leads), there is one truth you cannot change: if you don’t have the right content, you will fail. Engaging content. Is clicking on an ad link in a newsletter considered a response?

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

Chris Koch

JANUARY 8, 2010

There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. We all assume that our organizations are unique and that we must devote great sums of time and money to figuring out what our particular motivation is for social media and how we will carry it out.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100