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4 Steps to Better Lead Generation Strategy | Digital Maturity

Adobe Experience Cloud Blog

Customers are increasingly demanding more from B2B organizations. They no longer want to be treated just as “leads” in your system. This is where an advanced lead generation strategy comes in. The new generation of digitally savvy customers does a bulk of their product research online. And they have options.

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Demystifying Content Syndication ROI: A Guide for B2B Leaders

Only B2B

“It’s not the best content that wins. It’s the best-promoted content that wins.” Think of your content as seeds of knowledge. Is content syndication worth the effort? Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? This guide will help you do just that.

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Congratulations to Our Adobe Digital Experience Partner of the Year Award Winners

Adobe Experience Cloud Blog

They customize our software to the specific business requirements of thousands of B2C and B2B customers across over 20 industries. Each year, we recognize partners that have shown exceptional leadership and growth during Marketing Nation and Magento Imagine. DemandGen : Americas (Commercial/Marketo). Akeneo : EMEA.

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Top 10 B2B Marketing Influencers You Should Be Following on Twitter 

Launch Marketing

Here are 10 B2B marketing influencers we think are a must-follow for relevant and entertaining content to help you improve your marketing strategy. . MarketingProfs Ann Handley Chief Content Officer, MarketingProfs . Give Jon a follow and discover an endless amount of useful information in the B2B marketing space. .

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Why Thought Leadership Rules the B2B World

Adobe Experience Cloud Blog

Top B2B marketers understand two key objectives 1) Building new business and 2) Becoming a thought leader. 56% of B2B marketing executives stated “positioning our company as a thought leader” as their top objective in a recent Economics Intelligence Unit study. This puts huge importance on being a thought leader.

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Marketing in quarantine: How can Tech companies stay relevant in a world in lockdown with marketing automation

Adobe Experience Cloud Blog

Most companies in the technology sector evolve in a very competitive environment, and leads generated by Marketing represent more than 50% of the opportunities signed by sales representatives. Your prospects and customers expect you to understand them, to anticipate their expectations by offering fresh and adapted content. .

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Lead Generation to Demand Generation

Ambal's Amusings

" Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html. Blog Modern B2B Marketing Twitter InboundMarketer. This will be enhanced by the use of inbound marketing as part of the demand generation process.