Thought Leadership is the New Black for B2B Marketers
B2B Marketing Traction
MAY 31, 2012
The old way of marketing features and benefits no longer works for B2B marketing success. According to analyst Jeff Ernst at Forrester Research , in order to break through and dominate your industry, you need to position your company as a thought leader. Rather, B2B marketers need to take a stand to stand out.
Let's personalize your content