sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. B2B marketers and entrepreneurs need to be more strategic than ever with content marketing to build credibility and rise above the mediocre. B2B audiences like to be entertained, too!

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Conversica

MAY 31, 2021

Conversational AI offers two primary benefits for businesses: personalization and scalability. This is true of business-to-business (B2B) and business-to-customer (B2C) organizations. B2B and B2C industries plainly have their differences. Post-Event Follow Up for B2B Tech.

Conversion 98

Conversion B2B Thought Leadership B2B Sales Cycle 98

B2B Digital Marketer

FEBRUARY 1, 2024

Unveiling Strategies to Amplify Sales Through Effective Customer Testimonials Explore the untapped potential of leveraging customer success Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities.

Case Studies 52

Case Studies Case Study Business B2B Thought Leadership 52

Circle Studio

DECEMBER 28, 2017

7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Here’s a list of seven B2B marketing trends to watch in 2018. To fully claim a seat at the leadership table requires alignment in four critical areas.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

Sprout Social

NOVEMBER 17, 2022

Customers are more likely to buy from brands that align with their personal values—it’s 74% more important to consumers than it was in 2021, according to data from The Sprout Social Index™. Grove Collaborative is an eco-friendly, sustainable household cleaner and personal care brand, so sharing a fact about recycling is a perfect fit.

Brand Identity 118

Brand Identity Branding Advertising Agencies B2B Thought Leadership 118

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. The “ugly” fact is that your strategy must be tailored to your business, industry, product/service, and target audience. The Process Of Generating B2B Leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

ClickZ

JULY 12, 2023

Shifting from a traditional B2B (business-to-business) model to a B2B2C (business-to-business-to-consumer) approach, the company has recognized the importance of understanding and engaging with end users while supporting its B2B partners.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Adobe Experience Cloud Blog

AUGUST 31, 2017

Why is engagement on Twitter so important for B2B marketers? Engagement on Twitter is crucial for B2B marketers because the more you increase your engagement with your followers, the more you increase brand awareness, customer support, and advocacy. How frequently should businesses be posting on Twitter? Final Thoughts.

Communities 134

Communities Twitter Ad Building B2B Thought Leadership 134

Sharpspring

APRIL 29, 2020

It’s ok to be conversational but the content you share on your company page and your personal profile should depict yourself and your organization in a professional light. This is especially important for Business to Business (B2B) organizations. LinkedIn is more of a thought leadership platform. Conclusion.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Webbiquity

MARCH 10, 2016

Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Let’s take a look at how B2B firms can build their brands in this competitive space. LinkedIn is a fertile ground for B2B brand-building and lead generation. Understand the B2B process. Not necessarily.

Ad Building 100

Ad Building Brand Identity Branding B2B Thought Leadership 100

Chris Koch

MARCH 4, 2011

This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap. But if you step back and think about where the real opportunity is for B2B marketers, it is idea marketing. The business model is broken.

B2B Thought Leadership 100

B2B Thought Leadership Advertising Agencies B2B Marketing Paid Search Agency 100

6sense

DECEMBER 8, 2021

Thought leadership. Excellent ideas, but back to the original challenge: Where do we target our ABM, thought leadership and sales teams? Third-party intent is when buyers conduct research on business-to-business (B2B) websites, using any combination of branded and generic keywords relevant to your business.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Work Management Marketing Management 48

Chris Koch

DECEMBER 2, 2011

HP questioned Facebookers about their work styles and matched them to an “IT personality.” It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

HP questioned Facebookers about their work styles and matched them to an “IT personality.” It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Launch Marketing

AUGUST 28, 2019

When you think of “B2B” marketing, you naturally think “Business to Business,” not “Business to Customer.” But insufficient focus on the customer experience or customer marketing is a crucial mistake that many B2B companies inadvertently make. The Goal of Customer Marketing. Testimonials and Advocate Marketing.

B2B Marketing 79

B2B Marketing Top of Funnel Paid Search Agency B2B 79

The Marketing Blender

MAY 17, 2022

Build a Successful B2B Content Marketing Strategy in 5 Steps. A B2B content marketing strategy is absolutely necessary in order to connect with potential customers, prove your expertise, demonstrate value, and grow your brand. However, B2B companies often have a tendency to skip this component of marketing. . Who We Are. .

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). Beef Loving Texans.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

KEO Marketing

MAY 15, 2017

Successful marketers are always striving to take your business to new heights and with a new plan for your business to business (B2B) marketing strategy, you can do just that. In 2016, 47% of B2B buyers looked at three to five pieces of content before they decided to engage with a sales rep.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy B2B Marketing Account Based Marketing 48

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. What Is B2B Digital Marketing? B2B Vs. B2C Digital Marketing: How Do They Differ? How Does Digital Marketing Work for a B2B Company?

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Circle Studio

OCTOBER 25, 2018

Account-based marketing (ABM) is a powerful B2B strategy for reaching and engaging specific, named targets in order to grow your sales pipeline. For B2B firms with high-value, low-volume deals, ABM can help align the efforts of marketing and business development, while providing more intentional support during a long and complex sales cycle.

Account Based Marketing 60

Account Based Marketing ABM Planning Paid Search Agency 60

Tony Zambito

JANUARY 29, 2017

Thoughts are presented within the context of an evolving era of digital transformation. Based on works with several leading companies undergoing digital transformation and emerging companies in B2B digital platform markets, what follows are developing approaches applicable for generating insights and personas leading to new growth strategies.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Adobe Experience Cloud Blog

AUGUST 22, 2016

Author: Steve Pogorzelski Account-based marketing (ABM) continues to gain popularity among business-to-business (B2B) organizations looking to deepen engagement with specific accounts. In its 2016 State of ABM study, SiriusDecisions found that 92% of companies recognize ABM as a valuable solution to B2B marketing challenges.

Account Based Marketing 48

Account Based Marketing ABM B2B Thought Leadership Marketing & Strategy 48

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). Beef Loving Texans.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). Beef Loving Texans.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

LeanData

JULY 13, 2020

Cybersecurity leader VMware Carbon Black was recognized for its pioneering Revenue Operations (RevOps) business initiative in the 2020 Summit Return on Integration (ROI) Honors program from Forrester SiriusDecisions. This is a big industry recognition for you and your team. Dan Carpenter: Yes, thank you!

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel B2B Thought Leadership Work Management 52

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. This dominance does however present some challenges to companies, especially in B2B. Or, like Michael Brenner suggests, by personalizing content? This is how he explains what he does : « Personally, I create a ton of content.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Buzz Marketing for Technology

JANUARY 26, 2010

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? perhaps there will be shortly.

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

markempa

OCTOBER 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Proteus B2B Marketing

MAY 7, 2014

I hadn’t read the report prior to the webinar, and I’ll give myself a B+ for correctly answering most of the multiple-choice quiz questions—based solely on my personal webinar attendance experience and behaviors. That we can attest to. You need strategies to engage them early and shape perceptions before the buyer’s short list is established.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

Adobe Experience Cloud Blog

FEBRUARY 27, 2014

We often think of business-to-business (B2B) and business-to-consumer (B2C) best marketing practices as completely different from one another, but consumers are also professionals who make B2B purchasing decisions. As consumers, we bring our personal opinions about businesses into the workplace.

Marketing Automation Services 48

Marketing Automation Services B2B Thought Leadership B2B Opinions 48