B2B Thought Leadership, Business to Business, Direct Marketing and Personalization

New Approaches To Understand Customers Needed In A Digital Transformation World

Tony Zambito

JANUARY 29, 2017

Thoughts are presented within the context of an evolving era of digital transformation. Based on works with several leading companies undergoing digital transformation and emerging companies in B2B digital platform markets, what follows are developing approaches applicable for generating insights and personas leading to new growth strategies.

Digital Transformation

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership

B2B Lead Generation Blog: Webinar: A Multimodal approach to Lead Nurturing for Complex Sales

markempa

OCTOBER 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Nurturing

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Nurturing

Lead Nurturing Lead Generation Tactics Lead Scoring

B2B Lead Generation Blog: Direct mail for the complex sale that really works

markempa

JUNE 26, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation

Lead Generation B2B Sales Work Management B2B Thought Leadership

B2B Lead Generation Blog: Marketing That Reaches Decision Makers In Big Companies

markempa

FEBRUARY 23, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. In 2005, 3.5 In 2005, 3.5

Sales Qualified Leads

Sales Qualified Leads Lead Generation B to B Paid Search Agency

B2B Lead Generation Blog: New Lead Nurturing Webinar

markempa

JULY 21, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Nurturing

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics

B2B Lead Generation Blog: Two new reports on marketing and lead generation

markempa

AUGUST 10, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Do you sell services?

Lead Generation

Lead Generation Work Management Marketing Management Marketing Report

B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

markempa

MARCH 30, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They have it wrong.

Word of Mouth

Word of Mouth Lead Generation WOM B to B

Deep Insights on Customer Experience and Technology

B2B Digital Marketer

SEPTEMBER 22, 2020

Business operations and marketing efforts are becoming more automated and less personal. However, as we enter into this new digital age, does it also change the way we do our marketing? John O’Connor is the CEO of the European B2B customer experience (CX) company Deep-Insight. You need leadership.”.

B2B Thought Leadership

B2B Thought Leadership Work Management Lead Ranking Marketing Management

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers.

B2B Thought Leadership

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership

B2B Lead Generation Blog: Lead generation for the complex sale (book update)

markempa

MAY 18, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Why did I write the book?

Lead Generation

Lead Generation B2B Sales Lead Scoring Lead Ranking

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. One of the components of  inbound marketing.

Paid Content

Paid Content Sales Management B2B Sales Top of Funnel

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. One of the components of  inbound marketing.

Paid Content

Paid Content Sales Management Top of Funnel B2B Sales

B2B Marketing Zone

New Approaches To Understand Customers Needed In A Digital Transformation World

B2B Lead Generation Blog: Webinar: A Multimodal approach to Lead Nurturing for Complex Sales

Trending Sources

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

B2B Lead Generation Blog: Direct mail for the complex sale that really works

B2B Lead Generation Blog: Marketing That Reaches Decision Makers In Big Companies

B2B Lead Generation Blog: New Lead Nurturing Webinar

B2B Lead Generation Blog: Two new reports on marketing and lead generation

B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

Deep Insights on Customer Experience and Technology

19 New Featured Sources on the B2B Marketing Zone

B2B Lead Generation Blog: Lead generation for the complex sale (book update)

B2B Sales and Marketing Terms: A Complete Glossary

B2B Sales and Marketing Terms: A Complete Glossary

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