Remove B2B Thought Leadership Remove Blogger Remove PR Remove Press
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Why LinkedIn should be your primary PR channel

Oktopost

While platforms like Instagram, X, TikTok, and Facebook offer ways to engage, LinkedIn has emerged as a highly effective tool for companies and individuals looking to position themselves as thought leaders and drive public relations (PR) objectives. In the B2B space, thought leadership is especially crucial.

PR 62
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PR and Marketing: Are Bloggers the New Journalists?

Hinge Marketing

“We need PR and marketing.” To be certain, the lines have blurred between PR and marketing. In other words, a press release on your website about an award you won is one thing, but blogging about how customers can handle an industry challenge is another. There are still differences between PR and marketing.

Blogger 48
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PR Marketing: Quality not Quantity

KEO Marketing

PR marketing , the art of placing media stories about your company and your brand, is not a “spray and pray” game where a press release is blasted out to thousands of journalists and you hope you get a story. For example, if a particular blogger writes about cutting-edge technology, send stories about your new technology.

PR 48
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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

Make sure you share useful tips, thought leadership posts, and other forms of content to capture your audience’s attention. And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. These public relations (PR) firms let you publish press releases online.

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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Write a newsworthy press release and distribute it to key publishers and media outlets. Create a high-quality content marketing asset that addresses a key pain point along the B2B buyer journey.

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How to Get Coverage in Blogs – Really

Webbiquity

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility.

Blogger 100
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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.