Transforming field marketing into a must-have partner to sales
xiQ
DECEMBER 15, 2021
McKinsey B2B Research Report, Oct 2020). Redeploying efforts to create thought-leadership content. In the B2B sector, traditional and in person meetings declined by 52% during COVID, from 61% to 29%. They think creatively about targeted campaign themes and driving thought-leadership. Explore xiQ Workbench.
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