KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. Like a rising tide, when CRO goes up, it can influence other metrics and lead to higher revenue per visitor and more customers. Audience, First and Always The success of any lead generation strategy hinges on a deep understanding of the audience.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Only B2B

DECEMBER 1, 2021

The age-old conflict between sales and marketing appears to always come down to one thing: leads. While marketing teams have historically been judged on the amount of demand they drive, sales teams are frequently seeking for more quality prospects to sell to. Both your sales and marketing teams are in charge of capturing leads.

Lead Ranking 127

Lead Ranking Cost per Acquisition Marketing Qualified Leads Sales Qualified Leads 127

Webbiquity

AUGUST 18, 2020

Features include breakout sessions, virtual exhibitor booths, lead capture, streaming video, and capability to interact with speakers, sponsors, and other event attendees. 6Connex is a virtual event platform for producing trade shows, summits, online conferences, sales meetings, training programs, town halls, and job fairs.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

BDB

APRIL 3, 2024

The importance of getting branding right at exhibitions Think of your exhibition stand as an extension of your B2B brand – acting as an ambassador and reflecting your company’s values and business potential. Exhibition stands are an expensive outlay and B2B events can be very busy, so it’s important to make your mark on your target audience.

Brand Identity 26

Brand Identity Branding Dwell Lead Capture 26

Onalytica B2B

NOVEMBER 12, 2018

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Employee Advocacy in B2B.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Lead Capture. We don’t think so! Social Listening.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Lead Capture. We don’t think so! Social Listening.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

MKT1

JULY 13, 2023

This newsletter began when I saw a web project shared on LinkedIn from early-stage startup, Anrok. B2B Marketing Strategy: 2-Hour Workshop next week on 7/19 from 9-11 AM PT. Building Websites that Convert: 4-hour workshop over 2 days (3rd cohort) - 8/9 & 8/10 9-11 AM PT Learn how to get more out of your B2B startup's website.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Metadata

SEPTEMBER 28, 2021

Imagine you’re a VP of Sales named Hayden. Run conversation ads on LinkedIn without an incentive. Treat all conversions and leads the same. Leads captured through demand gen campaigns don’t all have the same level of intent or interest, so don’t make the mistake of treating the same in subsequent engagement.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

Imagine you’re a VP of Sales named Hayden. Run conversation ads on LinkedIn without an incentive. Treat all conversions and leads the same. Leads captured through demand gen campaigns don’t all have the same level of intent or interest, so don’t make the mistake of treating the same in subsequent engagement.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Optinmonster

DECEMBER 14, 2021

That’s why in this post, we’ll be sharing our top picks for tools that’ll help you nail every aspect of web-based lead generation. That way, you can choose which tools are suitable for your own company, and you’ll soon be generating more leads and making more sales. Sales Tools. Advertising Tools.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Heinz Marketing

MARCH 21, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Work Management 82

Work Management Marketing Management Budget Programs Marketing Budget 82

6sense

DECEMBER 10, 2021

Contents: What is lead qualification? Who is a qualified lead? An information qualified lead (IQL). A marketing qualified lead (MQL). A sales qualified lead (SQL). A product qualified lead (PQL). Unqualified leads. Lead disqualification. 5 steps to qualify leads.

Lead Qualification 62

Lead Qualification Lead Ranking Work Management Marketing Management 62

Lake One

JANUARY 20, 2020

Like all things sales and marketing tech-related, there’s an ever-expanding supply of options. Rather than inundate you with a list of 100 of the best B2B lead generation tools, we’re going to keep it focused. Here are the top seven tools we’re digging for generating new business leads in 2020. LinkedIn Sales Navigator.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Generation 52

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ? Enhanced ad campaigns.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Valasys

JANUARY 21, 2020

B2B Marketing is witnessing a sea-change & is profoundly being swayed by the blending of marketing & technology i.e. after the advent of the era of Martech. Almost every B2B marketing company these days is beholding technology in its rapidly evolving form & is assimilating it with their marketing endeavors.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

PureB2B

FEBRUARY 11, 2021

Basically, you have the IT world at your feet, and you have all these tested and proven ways to reach your target market and rake in those sales. Remember that having the right sales strategy is important to the success of your business. Implement lead capture opportunities.

Work Management 62

Work Management Marketing Management A/B testing Marketing Automation Services 62

PureB2B

FEBRUARY 11, 2021

Basically, you have the IT world at your feet, and you have all these tested and proven ways to reach your target market and rake in those sales. Remember that having the right sales strategy is important to the success of your business. Implement lead capture opportunities.

Work Management 62

Work Management Marketing Management A/B testing Marketing Automation Services 62

LeadSquared

NOVEMBER 4, 2020

While digital has become a new reality, B2C (Business-to-Customer) and B2B (Business-to-Business) have suddenly evolved into B2P (Business-to-People) – addressing the fact that the prospect on the other end is a human. In this article, we will discuss the best enterprise marketing strategies to help you find more leads and close more deals.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Strategic-IC

MAY 21, 2018

Include Video in your Content, Marketing and Sales Approach. It can also be effective as a brief introduction to other content; to capture attention, generate trust and build personalised relationships - particularly when incorporated within sales conversations. Related: 2. Related: 3. AdWords remarketing (paid)?. Related: 4.

Lead Generation 54

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 54

KEO Marketing

JULY 19, 2017

The most successful companies today are utilizing outbound and inbound marketing to generate higher quality sales leads and faster sales results. If you own a B2B company, you are familiar with outbound marketing , or the process of pushing your sales messages out to as many prospects as possible.

Inbound Marketing 48

Inbound Marketing Trends Account Based Marketing Paid Search Agency 48

PureB2B

JULY 19, 2021

To Improve lead generation, you need to boost brand recognition and people’s interest in your products or services. Also, prospects must be nurtured from the marketing funnel to the sales pipeline. Lead generation techniques, when done correctly, build solid relationships with viable customers with interest in long-term commitments.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

To Improve lead generation, you need to boost brand recognition and people’s interest in your products or services. Also, prospects must be nurtured from the marketing funnel to the sales pipeline. Lead generation techniques, when done correctly, build solid relationships with viable customers with interest in long-term commitments.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Metadata

MARCH 15, 2022

Lead generation is the process of turning your audience into sales prospects. If you want to have any long-term success with lead gen you have to get your demand gen strategy in place first. You can’t generate quality leads (via demo requests or social ads) without first generating demand (via content.).

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Generation Demand 52

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Vidyard

SEPTEMBER 28, 2016

Organizations that aren’t using Vidyard’s new player for their B2B video campaigns are limited to annotating videos with small text boxes in a corner of their video. With Vidyard’s advanced annotations powered by HTML and JavaScript, the possibilities become nearly endless.

Marketing Automation Services 50

Marketing Automation Services Video Marketing Marketing Management Lead Capture 50

Vidyard

SEPTEMBER 28, 2016

KITCHENER, Ontario – September 28, 2016 – Vidyard , the video platform for business, today launched its new interactive video player, giving marketers, sales teams and others users powerful tools to improve viewer engagement. With Vidyard’s advanced annotations powered by HTML and JavaScript, the possibilities become nearly endless.

Marketing Automation Services 50

Marketing Automation Services Video Marketing Marketing Management Lead Capture 50

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. It’s challenging to create high-quality leads that will convert into customers.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

PureB2B

JULY 18, 2018

There are free lead generation strategies that can be just as effective as expensive alternatives. But before we dive into it, let’s first explore the four essentials every lead generation strategy needs. The Pillars of Lead Generation. Lead Capture. Free Lead Generation Strategies to Grow Your Business.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

PureB2B

JULY 17, 2018

There are free lead generation strategies that can be just as effective as expensive alternatives. But before we dive into it, let’s first explore the four essentials every lead generation strategy needs. The Pillars of Lead Generation. Lead Capture. Free Lead Generation Strategies to Grow Your Business.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Valasys

NOVEMBER 27, 2019

Landing pages are also known as “ lead capture pages ”, “ static pages ” or “ destination pages ” & these are the standalone pages engineered to capture leads or promote specific products or services via specifically designed ads. Further Reading : 11 Practices for B2B Landing Page Optimization (LPO).

Landing Pages 66

Landing Pages Practices Optimization SEO 66

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Metadata

APRIL 25, 2023

See the real ROI B2B marketers use Metadata to create more pipeline without increasing headcount or program spend. Connect Metadata with your marketing automation platform: When Metadata connects to tools like HubSpot and Salesforce, you can start generating enriched leads that get routed to your sales team.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. Features Don''t Drive Decisions.or

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120