ViewPoint
NOVEMBER 8, 2017
However, there are a lot of things good insourced operations and lead generation companies do well. Here is a check list to help you see how you’re doing: DEFINE A LEAD: Does every department in your company share a common definition of a lead? Many of the company names had no contact associated with the record.
ViewPoint
OCTOBER 24, 2017
In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). Earlier today I was talking to my wife about the B2B marketplace. I casually said what we do, which is outbound business development for B2B companies, is not old fashioned, it is timeless.
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ViewPoint
OCTOBER 31, 2017
These are the words of author and professor Sydney Finkelstein, whose article in yesterday’s Wall Street Journal maintains that companies should hire teams, not individuals. That’s essentially what PointClear clients do when they engage us for outsourced lead generation. Want more info?
ViewPoint
OCTOBER 3, 2017
Standard B2B lead-generation programs produce an average 5% lead rate while advanced lead-generation programs (which include lead nurturing) produce an average 15% lead rate—three times higher. That is why you frequently hear sales say: “the leads suck.”. Long term, things get even worse. The math isn’t real complex.
ViewPoint
JANUARY 4, 2018
For example: “The average cost per lead across all the companies surveyed is almost $200 ($198.44).Admittedly, Admittedly, that’s a useless statistic, as these figures vary quite dramatically depending on industry, company size, etc.” (see Others stated that the range is between $35 – $100 for a B2B lead. You can read more here.
ViewPoint
JUNE 9, 2017
PointClear is known for its perseverance. While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. Here’s What PointClear Persistence Looks Like. Case-in-Point.
ViewPoint
APRIL 6, 2017
These firms, like those traveling sales folks who hawked one-size-fixes-all elixirs to those who wanted to believe, make great claims—that inevitably fail to pan out. we give growing companies an unfair advantage to beat revenue goals. we give growing companies an unfair advantage to beat revenue goals. 25 per name on the list.
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