Online Marketing Institute
NOVEMBER 28, 2012
FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. Study: B-to-B Marketers Lagging With Social Media. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. MediaNext 2012. By TJ Raphael.
Industrial Marketing Today
JULY 29, 2009
Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.
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Biznology
APRIL 25, 2012
Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. A private social network for attendees. Getty Images via @daylife. Digital is making events faster, cheaper, better.
Customer Experience Matrix
SEPTEMBER 3, 2009
Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. This reinforces (at least for women) the sense that social networks are rapidly emerging as the dominant Web activity. At that time, social networks were lumped into content, which had a 34% share.
Adobe Experience Cloud Blog
APRIL 22, 2009
Also, I highly recommend you watch the on-demand archive if the sneak preview webinar, Beyond The B2B Buying Funnel. Finally, you can sign up for the upcoming webinar (Tuesday April 28 at 11:00am Pacific) Mapping the BuyerSphere to learn even more. Register for the B2B expert series of webinars to find out!
Paul Gillin
OCTOBER 11, 2012
LinkedIn is the only major social network that doesn’t permit brands to interact as members. For example, instead of saying, “This webinar on the benefits of platform as a service has particular relevance to business partners,” try “This webinar on the benefits of platform as a service looks interesting.
The ROI Guy
NOVEMBER 29, 2010
Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.
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