Online Marketing Institute

NOVEMBER 28, 2012

FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. Study: B-to-B Marketers Lagging With Social Media. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. MediaNext 2012. By TJ Raphael.

B to B 40

B to B Paid Content Social Media CMS Development 40

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

What Role Should A Communications Agency Play In A Client’s Social Media? Today we are trying to find an answer to the question What Role Should A Communications Agency Play in A Client’s Social Media. But is also can be used to generate leads for your business. 51% win rates 55.6%. What’s the point?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

AUGUST 3, 2010

12 Ways to Leverage Your LinkedIn Profile for a B2B Company - Social Media B2B , July 29, 2010 LinkedIn is considered by many to be the professional social network, but since it is based around people and their individual profiles, many don’t realize the benefit their B2B company can get with a well-crafted, active personal profile.

Ning 40

Ning Paid Content Facebook Sales Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

25 Great B2B Content Marketing Articles - LeadSloth , August 11, 2010 While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. You’ll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40