B to B Forrester Spending Studies 
KoMarketing Associates
AUGUST 3, 2017
The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. Approximately 48 percent believe that spend-based pricing is what loyalty program members value most. To keep existing customers around, many B2B marketers are creating loyalty programs.
Customer Experience Matrix
SEPTEMBER 3, 2009
Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. How are people actually spending their time online? Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009.
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The ROI Guy
NOVEMBER 29, 2010
Analysts such as Forrester and Gartner are highlighting “consumerization” of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization” change, making content marketing and interactive decision support tools more important than ever before.
Adobe Experience Cloud Blog
DECEMBER 15, 2009
Internet Ad spending goes down in Q309. A Robert Half Technology study announces 54% of companies blog social media sites. Neilson report announces US Ad Spending Declined 15% in first half of 2009. McKinsey releases global survey about how companies are benefitting from Web 2.0 – companies increasing spend in web 2.0
Buzz Marketing for Technology
JUNE 27, 2008
Otherwise, youll spend unlimited time and money creating something that gets used about as much as the online help function in Microsoft Word. If you havent already, spend the $14.95 Find out why a new study picks Googles Messaging Security over competitors. Energy Efficiency. Space Management. Mainframes. Blade Servers.
The ROI Guy
SEPTEMBER 3, 2010
Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. Analyst case studies and validation, and peer social network recommendations are key to early engagement success.
The ROI Guy
DECEMBER 6, 2010
Sources: • SiriusDecisions B-to-B Buyers Survey 2010, on an online survey of more than 600 b-to-b marketers • IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 Posted by Tom Pisello at 8:55 AM Email This BlogThis! Gartner CIO Study Highlights Need for Outcome-Base. Latest Research.
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