Cintell
MARCH 10, 2016
You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. I hope you can drop some of these into your next presentation to the board, and as I find more I will absolutely be updating this post.
DemandBase
MAY 17, 2019
There were also new features: role-based sessions jointly run by SiriusDecisions and Forrester analysts and an entire pre-conference day devoted to leadership and development. I got turned away at the door on two separate occasions because presentations were past capacity even before the scheduled start time.
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Webbiquity
DECEMBER 11, 2013
Writing that “A sound strategic planning process is based on consistently applied business objectives that flow through functional areas and support each other,” John Gregory Olson presents a helpful model for planning, and makes a case for the one element that’s more important than strategy.
The ROI Guy
SEPTEMBER 3, 2010
According to Forrester, companies are spending worldwide, on average, 19% of their SG&A costs, some $135,262 per quota-carrying salesperson, in sales support-related activities. Are marketing and sales enablement teams producing the right presentations, white papers and tools for sales professionals to use in customer engagements?
The ROI Guy
JULY 23, 2015
Forrester reports that this shift to digital buying is real, and as a result, there will be a 22% decline in the number of B2B sales reps over the next 5 years. Andy Hoar, Principal Analyst at Forrester , reported these findings at their last Sales Enablement conference and Thierry, you and I were both there.
The ROI Guy
NOVEMBER 29, 2010
For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.
The ROI Guy
SEPTEMBER 17, 2010
To meet prospect driven purchases, as a marketer, are you providing more of the right content at the right time, presented to fuel buyers when they are researching and progressing through the buying lifecycle? How fundamental is the shift from product / solution selling to value selling / marketing?
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