ViewPoint
JANUARY 26, 2012
Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.
Engagio
MAY 14, 2019
In fact, that was the theme this year at SiriusDecisions Summit 2019 – TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine. Develop Ideal Customer Profile. In today’s day and age, organizations must join forces to help leaders and their businesses develop a customer-obsessed strategy to drive growth.
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MLT Creative
JANUARY 12, 2011
Art director Sean Borja 's first blogging effort, featuring his musings on biking and buying habits, is wildly popular. Is Twitter's Sun Setting or Rising for B-to-B Marketers? The LinkedIn Company Profile: Is your B2B in the top 1%? We can't wait to read more of his humorous and thoughtful analogies.
The ROI Guy
SEPTEMBER 17, 2010
To this end, are your marketing efforts connecting with these frugal buyers who don’t care about product features and benefits, and are instead value focused? Unfortunately, marketers do this all the time with promotions that talk up product features and functions, but do little to prove benefits and value.
Adobe Experience Cloud Blog
DECEMBER 15, 2009
Twitter Starts Testing Features for Businesses. Social media use soars among b-to-b marketers. Facebook user names for user profiles and Facebook pages. Few b-to-b firms are signing up for Super Bowl XLIII advertising. December 2009 Online Marketing News. Facebook Pushes People to Go Public.
Adobe Experience Cloud Blog
JULY 6, 2010
The first session, Keeping Your Strategy in Lockstep with the Changing B-to-B Buyer , was presented by Carlos Hidalgo, President of The Annuitas Group. shannan0 : segment your data (leads) for optimal success based on ideal targets and existing customer profiles. Buyers want a 1-1 relationship. . Other systems can’t.
The ROI Guy
NOVEMBER 29, 2010
According to SiriusDecision buyer studies, the most favored sources of content during the early stages of b-to-b decision-making are: White papers (64.4%); Peer referrals (51.1%); Webinars (48.9%); Trials or demos (42.2%); Analyst reports (37.8%). In later stages of the sales cycle, analyst reports and peer referrals reign supreme.
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