ViewPoint

FEBRUARY 24, 2016

Anyone who is intellectually honest and not employed by an inbound marketing company will admit: It’s a fantasy that search engine optimization (SEO), Facebook and tweeting about our community-building , value-creating blog are sufficient to produce the volume of face-to-face sales meetings required to hit our new business objectives.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

Paul Gillin

JUNE 29, 2011

I wrote in B-to-B magazine early this year about a Make magazine-like video series they started last fall that appeals to engineers’ passion for tinkering as well as for fun. Element14 is trying to position itself as “Facebook for engineers,&# and they’re doing a heckuva job.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Convince & Convert

MARCH 8, 2012

I’m B-to-B. My thought of the week is all about this new Facebook thing. It requires some additional management of your Facebook presence as well as some additional aptitude with photos and uploading and things like that. I’ll tell you, my perspective on a lot of the Facebook changes. ” Bull!

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Industrial Marketing Today

JULY 29, 2009

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. But like many b-to-b marketers, I’m not sure how it has impacted my business.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Adobe Experience Cloud Blog

DECEMBER 6, 2009

We think we’re drawing an audience due to the approach we’ve taken in order to grow the blog, which is the notion that we are a news agency covering the b-to-b sales and marketing industries. In an ‘iPhone world’, you still can’t forget that sales is pressing the flesh and creating some kind of harmony with prospects and customers.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

MLT Creative

AUGUST 1, 2011

I consider the top three social media platforms for B2B marketing to be Linkedin, Twitter and Facebook. In addition to expert advice and observations, your look within your company’s files for whitepapers, presentation decks, videos, how-to guides, case studies, press releases, etc., View Billy's Other Blog Posts.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40