Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. This takes a lot of the randomness out of networking, and lets attendees use their time more efficiently.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Biznology

SEPTEMBER 3, 2015

Kathleen Schaub, vice president of IDG’s CMO Advisory Service, reports that customer events are twice as common (at 48%) as participation in trade shows (27%) among tech marketers. What a great way to get your customer’s full attention, especially compared with a trade show, where you have to compete with zillions of others.

Conference 80

Conference Trends B2B Trade Show 80

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. End sidebar.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Buzz Marketing for Technology

JUNE 27, 2008

Energy Efficiency. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Research about the efficiencies created by different operating systems. Mainframes.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

B2B Digital Marketer

APRIL 1, 2021

So, uh, that leads me to, and we’ve kind of hit on these a little bit, but I think we need to be a little bit more succinct because you know, what should, or what does a, B to B digital marketer need to be asking themselves today? And trade shows and things like that. Jim Ewel (14:38): Yeah. That’s important.

Planning 52

Planning Work Management Marketing Management Business 52

Ledger Bennett

JUNE 17, 2019

Make sure you’re setting the foundation to build, grow and scale as efficiently as possible internally. So it sounds like internal efficiencies are a huge priority this year for many companies. Events and Trade Shows (+23%). Organizations that are aligned across their Revenue Engine achieve 19% faster growth.

Lead Ranking 40

Lead Ranking Demand Generation Agencies Paid Search Agency Marketing Qualified Leads 40