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Five Ways to “Get Real” With B-to-B Social Media

Biznology

Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. Find new customers.

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Case study in data-driven B2B customer acquisition marketing

Biznology

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. First they identify the attributes and behaviors of top buyers, using the rich detail that can be found on LinkedIn or other social sites.

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B2B Social Media Marketing Case Study: My Fortunate Failure

MLT Creative

2) Engage daily on social media (Twitter, LinkedIn and Facebook). 4) Comment and question more on Focus and Linkedin discussion groups. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

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How to Improve the ROI of Your Content Marketing Strategy

B2B Digital Marketer

How many times have you posted on LinkedIn? Dr. Pelè’s LinkedIn: [link]. I am excited today because I’m going to get the opportunity to share with you the results of a case study that I did with content marketing on LinkedIn, which resulted in a 726.9, Everyone is afraid to be sold. Episode Transcript.

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Think Outside the B2B Trade Show Booth

MLT Creative

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. However, show-specific blogs were written and promoted via Twitter and LinkedIn. Since this was for a B2B.

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Before Deep Diving Into B2B Social Media Marketing.

MLT Creative

In most cases it makes sense for our clients to be blogging, providing white papers, case studies, video and other content that will be helpful to their customers and prospects. To be successful in social media, it helps to be human.

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A B2B Marketing Idea Takes Flight On Twitter

MLT Creative

Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. Take a look at our latest B2B marketing webinars and eBooks: Get your B2B LinkedIn Toolkit. Get your B2B Twitter Toolkit.

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