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Sunday, April 5, 2009
key part of “doing more with less” is automating your email marketing campaigns. After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. Trial tips.
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Thursday, May 22, 2008
This type of behavioral targeting relies heavily on automated models that find correlations between the a relatively small amount of data and subsequent choices. But trigger events can also be as basic as an abandoned shopping cart or search for information on pricing. But this simple condition is not always met.
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Monday, June 29, 2009
This process is 100% easier when you have tight integration between your customer relationship management tool and your marketing automation tool. Event triggered communication. Automated, personalized voice messages. For example, I use email templates in Outlook that I've created using my marketing automation tool.
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Monday, September 8, 2008
Triggering events are shifts in your prospects business environment that necessitate change in the status quo. How well you integrate triggering events into your communication strategy will depend a lot on how on-target your assumptions are about your prospects concerns. This prevents automated programs from posting comments.
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Saturday, January 17, 2009
The heart of my presentation on Wednesday ended up as a list of 37 “best practices” for marketing automation / demand generation programs. Best practice is to make this more usable by flagging summaries such as “three visits in the past seven days” and making them available for segmentation and event-triggered marketing. But I digress.
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Tuesday, December 8, 2009
Rather than having to send each email separately, you design an automated flow to send different emails to different people at different times. It’s one to one communications, but scalable because it’s automated. Drip Campaign Triggers. Drip email campaigns are an effective way to stay in touch with your prospects.
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Wednesday, December 9, 2009
I’ve been reading and hearing a lot recently about using sales triggers to find new customers. Until I really took the time to dig into Trigger Event Selling , I thought it was just a new sales fad that would lead to yet another sales training book. What is Trigger Event Selling? Triggers for Outbound Selling.
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Friday, August 21, 2009
Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. Aprimo is in the early stages of launching Aprimo Marketing Studio , a new Software-as-a-Service marketing automation suite that is separate from the existing Aprimo product.*
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Friday, April 30, 2010
Today a lot of B2B companies are opting for marketing automation solutions. But there is a serious problem, with the perception that is associated with using a marketing automation solution. For some reason, marketing automation on most occasions is mis-interpreted as a Lead generation solution. Lead generation process.
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Monday, June 28, 2010
Until marketing automation came along, marketing programs were executed based on art, gut instinct and limited metrics. Fortunately, marketing automation can help us solve that dilemma by providing insight about how our prospects react to, and engage with, our online content and company presence. Boy, have things changed.
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