SalesGrape
DECEMBER 3, 2023
Introduction: The Power of Telemarketing in Driving Business Growth Telemarketing has long been recognized as a powerful tool for businesses to generate leads, increase sales, and fuel growth. One of the key advantages of telemarketing is its ability to provide a personal touch that other marketing channels often lack.
Biznology
JUNE 4, 2019
I recently caught up with Dan McDade , longtime B2B practitioner in lead qualification and nurturing. You’ve been involved in the lead generation world for a long time. For every prospect universe, something like 30-40% of those prospects should not be included in marketing automation campaigns at all.
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The Mx Group
JUNE 4, 2018
With all the advantages technology provides these days in terms of marketing automation, efficiency, speed and data availability, there’s still no guarantee that, as a senior marketer, you’re bringing in enough B2B leads each quarter to meet your goals. An older-school technology — telemarketing.
Biznology
AUGUST 8, 2019
Sellers—even smaller brands—are using marketing automation like InfusionSoft, Marketo and a local provider called Doppler emBlue to conduct event-triggered campaigns. Third, a larger role for marketing, as active members of inside sales and lead qualification teams. Ruth: I am hearing that Whatsapp is a favorite tool here.
The Point
FEBRUARY 24, 2011
In an era of marketing automation and automated lead management, you don’t have to rely solely on phone calls to follow up on leads. And to the extent you rely on telemarketing exclusively, your lead management will be less effective and your sales productivity will suffer. And therein lies my point.
Televerde
JANUARY 30, 2018
This isn’t telemarketing, because there’s no cold calling involved: Inside sales teams get their leads from demand generation campaigns, when they’re scored, qualified, and ready to close. Modern marketers leverage inside sales during lead qualification and lead nurturing, two important stages of the sales cycle.
ViewPoint
JANUARY 9, 2014
I detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics): Any list will do. Automated systems accurately score (prioritize) leads. More leads are better than fewer leads. Actually I take that back, it’s not okay if you pass those 10 leads to quota-carrying sales reps.
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