Automation Lead Management Lead Qualification Telemarketing 
Biznology
AUGUST 8, 2019
Sellers—even smaller brands—are using marketing automation like InfusionSoft, Marketo and a local provider called Doppler emBlue to conduct event-triggered campaigns. Third, a larger role for marketing, as active members of inside sales and lead qualification teams. So, we’ll run a client’s prospecting, and manage their data.
The Point
FEBRUARY 24, 2011
In an era of marketing automation and automated lead management, you don’t have to rely solely on phone calls to follow up on leads. And to the extent you rely on telemarketing exclusively, your lead management will be less effective and your sales productivity will suffer.
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ViewPoint
JUNE 30, 2015
Standardize the qualification questions. Use the same basic qualification questions in everything: All promotions. Telemarketing scripts. CRM and marketing automation systems. Make a decision for lead distribution. Landing pages. Business reply devices. Contact us forms. Some questions will differ by product.
ViewPoint
JANUARY 9, 2014
I detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics): Any list will do. Automated systems accurately score (prioritize) leads. More leads are better than fewer leads. Actually I take that back, it’s not okay if you pass those 10 leads to quota-carrying sales reps.
markempa
NOVEMBER 7, 2007
I often talk about the need for a “human touch†in marketing to overcome this age of automation and depersonalization. We're a professional B2B contact center that provides clients with the essential human touch required to develop and convert more leads into sales. What exactly does InTouch do?
Marketing Insider Group
AUGUST 12, 2010
In other companies lead nurture is a very formal and well-defined process. Marketing automation might be used to help setup triggers and automated touch points. Give them leads they can close and then we can all share in the success of hitting the numbers. Those that are have a big head start.
Adobe Experience Cloud Blog
MARCH 3, 2011
Direct marketing, (such as email, e-newsletters and telemarketing) is ideal for outbound efforts. Communicate with leads in time. Too many companies lose business because of lack of timely follow up on leads. A study by DemandGen Report shows sales opportunities increase by 20% with nurtured leads versus non-nurtured.
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