ANNUITAS
MAY 13, 2021
Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Can it support the full complexity of an automated, multi-channel, perpetual demand marketing program? Standardized, automated workflow management. billion in 2019. Complex, customizable scoring capabilities.
ANNUITAS
FEBRUARY 11, 2016
This week I attended the Atlanta Eloqua User Group at Oracle’s Atlanta offices. It was a great meetup, as we had Thamina Christenson with the Eloqua Product Marketing team presenting Eloqua’s latest features and future roadmap. Author: Leah Brenner @LeahRBrenner is Lead Eloqua Architect, Technology at ANNUITIES.
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ANNUITAS
SEPTEMBER 21, 2018
Moreover, Adobe’s product quality is world class — something that cannot be said for every software vendor that has acquired marketing automation. – This is an opportunity for marketing automation and Web CMS to better integrate around CX. – This could also take marketing automation more into e-commerce.
ANNUITAS
JULY 30, 2015
When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. Rome wasn’t built in a day and neither was a fully automated marketing engine. There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua.
ANNUITAS
JUNE 28, 2012
In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation. I wish I could say that every time my answer is “yes”. Enable Users.
ANNUITAS
JUNE 28, 2012
In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation. I wish I could say that every time my answer is “yes”. Enable Users.
ANNUITAS
MAY 5, 2020
What marketing automation platform is currently in place, and how well is it working? Many people in the marketing technology field specialize in a particular marketing automation platform. For example, prioritize someone who is a Marketo Certified Expert, Eloqua Master, or SFDC Certified Administrator.
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