The Point

AUGUST 10, 2009

When marketing automation vendor Marketo released their “Definitive Guide to Lead Nurturing” last week (see earlier post) they knew pretty quickly they had a hit on their hands. Think about it: that’s 1,000 sales leads (and make no mistake, that’s what they [.].

SEM 100

SEM Content Marketing Marketing Automation Services Marketo 100

The Point

OCTOBER 30, 2013

If you send the prospect directly to the content (say, a white paper) upon him or her clicking in the email, how confident can you be that the individual is expressing an active interest in your topic? Here’s why: 1. A click is not a response. People click on a whim, out of idle curiosity, even by accident.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

Heinz Marketing

MARCH 21, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Work Management 80

Work Management Marketing Management Budget Programs Marketing Budget 80

The Point

SEPTEMBER 29, 2011

When sales teams need marketing to help them make their numbers, the natural response is to go fishing for hot leads. This requires a constant re-loading of the sales funnel with new, expensive leads. In contrast, for Marketo, the proportion of sales derived from slow leads is an astounding 50 percent.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Leads 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Seed this on Newsvine. Add this to Mister Wong. Share this on FriendFeed.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. In that case, your sales enterprise CRM sales person will likely waste time talking to that prospect.

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Intent Data Intent Lead Ranking Lead Scoring 122

The Point

MARCH 25, 2016

Try sending last-minute reminders in the form of “forwarded” emails from the assigned sales representative, including the contact’s first name and a personal note (e.g. Take full advantage of marketing automation. Integrate your marketing automation system (e.g. Marketo, Pardot) with your Webinar platform (e.g.

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

The Point

JANUARY 13, 2015

As a B2B agency , our firm creates and executes dozens of email campaigns every month, and that experience tells me that a large percentage of B2B marketers, even at companies that otherwise do a very sophisticated job at demand generation , fail to measure or compare email campaign performance using any metrics other than opens and clicks.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Walker Sands

JULY 16, 2019

Fueled by advances in data analytics and marketing automation, a well-designed and executed ABM campaign can speed up your sales cycle and dramatically increase conversion rates. So, it’s imperative to begin the process by having sales and marketing work together and agree upon granular-level goals for each targeted customer.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Sales Qualified Leads 40

The ROI Guy

AUGUST 27, 2018

And when value specialist, sales reps and channel partners use your Alinean Value Selling Tools in customer workshops and engagements, key profile and discovery data are collected, solution recommendations gathered and assessment results captured.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

SnapApp

MAY 12, 2015

Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. Different types of assessments provide value further down the funnel – “Are you ready for marketing automation?” Demand Metric. is perfect top-of-funnel content.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Leadspace

OCTOBER 16, 2017

This article was originally posted on the Marketo Blog , and is republished here with permission. Take Artificial Intelligence (AI)—a hugely powerful technology that’s revolutionizing everything from healthcare to demand generation; from advertising to gaming; from Siri to Tesla, and so much more. Automation is the Future.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

MARCH 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

The Point

JULY 13, 2012

Is lead nurturing always about generating measurable response, increasing lead scores, progressive profiling, and moving leads to sales? Or can you get away with a link to content, perhaps content that’s not even your own? More than once every couple of weeks? Not so much.”. What do you think?

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Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

Vidyard

JULY 7, 2016

To discover how companies are using marketing tech — especially marketing automation — we turned to the experts at Heinz Marketing. And nobody has more experience working hand-in-hand with customers than Brian Hansford, Director of Client Services for Demand Generation and Marketing Technology. was a thing.”. Something different.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Ambal's Amusings

DECEMBER 17, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Brian Carroll's book Lead Generation for the Complex Sale. Sales Lead Expert’s Learning Center. Marketing and Sales Alignment – Marketo eBook (New!). Ardath Albee's blog Marketing Interactions. Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Heinz Marketing

APRIL 22, 2019

Did you know back in 2015 we started producing a weekly radio program called Sales Pipeline Radio? It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. Unfortunately, they only have enough money for one white paper to be written, created and produced.

Lead Nurturing 48

Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 48

Ambal's Amusings

OCTOBER 15, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Brian Carroll's book Lead Generation for the Complex Sale. Sales Lead Expert’s Learning Center. Marketing and Sales Alignment – Marketo eBook (New!). Ardath Albee's blog Marketing Interactions. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

.” In an age where customers prefer to avoid salespeople and do their own research early in the sales cycle, inbound marketing is a vital part of a successful marketing strategy. Marketo and Acquisio employ what they call the Inbound Marketing Multiplier : 1. A marketing automation strategy. Want to know more?

Inbound Marketing 48

Inbound Marketing Webinar Metrics Effectiveness Marketo 48

LeadSloth

AUGUST 11, 2009

To generate demand for your products, it’s not enough to nurture the existing leads in your database. Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? Terry: Trials, then webinars, then white papers. Interview with Terry Whalen from CPC Search.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

SnapApp

FEBRUARY 23, 2016

Two years ago, G3 Communications merged their secondary conference into Content2Conversion to give both content and demand gen marketers a place to team up and get the most out of our programs. Multi-touch Demand Generation. Heidi Bullock , VP of Demand Generation at Marketo presented on “ The Right Message at the Right Time.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Adobe Experience Cloud Blog

JUNE 13, 2011

by Jon Miller Last month I participated in a webinar on Adding the Human Touch into Your Lead Nurturing with Brian Carroll, author of Lead Generation for the Complex Sale and the “godfather” of lead nurturing. At Marketo, our prospect-to-lead conversion rate triples with lead nurturing. from those we do not.

Lead Nurturing 48

Lead Nurturing Sales Management Top of Funnel B2B Sales 48

Everything Technology Marketing

FEBRUARY 19, 2011

And as social media matures, demands for proving social media ROI will inevitably increase. This can be an eBook or a great white paper, for example, that showcases your expertise, solves a specific problem, or fills a critical knowledge gap for your audience. What tactics do you use to convert social media interest into leads?

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

SnapApp

FEBRUARY 22, 2016

Two years ago, G3 Communications merged their secondary conference into Content2Conversion to give both content and demand gen marketers a place to team up and get the most out of our programs. Multi-touch Demand Generation. Heidi Bullock , VP of Demand Generation at Marketo presented on “ The Right Message at the Right Time. ”

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Adobe Experience Cloud Blog

DECEMBER 7, 2009

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. For a quick refresher, the webinar recording is now available to view on demand. Early stage content should be wide and broad.

Top of Funnel 48

Top of Funnel Marketing Qualified Leads Lead Nurturing Buying Cycle 48

Vidyard

FEBRUARY 4, 2014

For example, if you discuss a specific service or concept in your YouTube video, you could use an annotation to link to a landing page with a gated white paper that dives deeper into this topic. At Vidyard, we wanted to make lead generation easier, so we let you put optional email gates directly into your video assets.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

NuSpark Consulting

OCTOBER 28, 2018

. Demand generation is the process marketers employ to make clients want to buy their product or service. It’s used mostly in B2B environments or long-term B2C sales, and requires a number of steps and components to make it successful, depending on the size and complexity of your average sale.

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Demand Generation Agencies Demand Generation Work Management Marketing Management 147

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

It was easy for the VP of Sales to see my results via a dashboard in the CRM system. Well, that is unless you were a sales rep. I learned the right way fast, becoming a demand generation machine!). Your sales reps know this. More leads equals more won deals. Management could understand these metrics. Life was good.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). At one end of the spectrum, we're selling a SaaS ecommerce solution to large corporations via a small but global direct sales force.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

thePoint

MAY 25, 2018

Some leadership teams know they need to do it but don’t know much about it; They see the budget and wonder what they get since it’s not always as visible as actual revenue (yes, sales people are the heroes aren’t they?). You must have a least one strong advocate in sales leadership. Talk to editors and sales people. No, indeed!

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

WebMarketCentral

AUGUST 4, 2009

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20