SpotMe Blog

JULY 21, 2023

Targeted communications : Send automated, personalized emails to confirm registration, share event updates, and remind attendees. It should also provide tools for customizing the registration experience, sending email blasts and automated reminders to attendees, and generating reports on registration data.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Your marketing team can take care of that approach with marketing automation. Personalization has increased email open rates from 29 percent to 53 percent and replies from 4.5 percent to 10 percent.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

markempa

DECEMBER 12, 2016

I see sales and marketing people trying too hard to automate and template-ize their actions, focusing on quantity and not quality. They’re approaching LinkedIn like an email blast campaign, and this is not what the network is about – Susan Tatum. Read the Tips on How to Use LinkedIn for Better Lead Generation.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Smashmouth Marketing

JUNE 15, 2009

InboundMarketer : 30% of room using batch & blast email marketing to do nurturing in Kern Demand Generation session #mpb2b - suggest moving to mktg automation MiriamKutcher : #mpb2b Laura Patterson Marketing Metrics discussion - Make friends with folks in Finance and Sales as they have data! JDelToro Network Solutions #mpb2b.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

JUNE 8, 2009

mpb2b InboundMarketer : 30% of room using batch & blast email marketing to do nurturing in Kern Demand Generation session #mpb2b - suggest moving to mktg automation MiriamKutcher : #mpb2b Laura Patterson Marketing Metrics discussion - Make friends with folks in Finance and Sales as they have data!

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Adobe Experience Cloud Blog

JANUARY 15, 2014

Instead of finding customers through mass advertising and email blasts, marketers must now focus on being found, and learn to build enduring relationships with buyers. How to build a robust lead generation strategy through marketing automation. This massive shift has sparked a huge transformation in marketing.

Lead Generation 48

Lead Generation Sales Qualified Leads Generation Top of Funnel 48

SpotMe Blog

JUNE 30, 2023

Using marketing automation tools to send the right content to the right people at the optimal time. Sending a mass email blast to your entire contact list can be less effective. SpotMe was named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Request a demo today. Find out why.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Hubspot

AUGUST 7, 2014

Forrester suggested that a B2B buyer’s journey could be anywhere from 65-90% complete by the time he or she contacts the vendor to move forward with a sale. Marketers have approached this challenge primarily through email marketing -- and more recently through marketing automation. Social media monitoring/publishing.

Lead Nurturing 28

Lead Nurturing Sales Qualified Leads Lead Ranking Marketing Qualified Leads 28

Hubspot

MARCH 12, 2014

As a matter of fact, Forrester Research says companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost -- that means you can achieve big wins by preventing good leads from going dark. Here are some ideas for companies that want to make the most of their lead nurturing programs: 1) Use automated research.

Lead Ranking 28

Lead Ranking Lead Scoring Lead Nurturing Blast Campaigns 28

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. The webinar, The Age of the Customer: Automating and Optimizing Audience Engagement , explained once and for all: The qualities of customer obsessed marketers.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. The webinar, The Age of the Customer: Automating and Optimizing Audience Engagement , explained once and for all: The qualities of customer obsessed marketers.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Hubspot

MARCH 15, 2016

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Adobe Experience Cloud Blog

FEBRUARY 28, 2014

Batch and blast email? Become the go-to source of free information within your industry, whether it’s running shoes or marketing automation. As Gregory Ciotti recently wrote on the Help Scout blog, “You don’t have to make an enemy of a brand, but rather with an idea or a belief.”. We’re against it. Confusing financial processes?

Loyalty 48

Loyalty Buy Brand Identity Branding 48

Hubspot

JANUARY 18, 2012

Source: Forrester Research) Tweet This Stat. Source: Forrester Research) Tweet This Stat. 19) Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. Source: Forrester Research) Tweet This Stat. Source: Forrester Research) Tweet This Stat. higher sales quota achievement rate.

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. But that issue was resolved just a few years later when the first marketing automation software suites came to market. Savvy marketing automation resellers are also beefing up their consulting side to help customers, on an individual basis, use the technology more effectively.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

The ROI Guy

NOVEMBER 29, 2010

Important has been the marketer’s development and delivery of on-line content and decision making tools to fuel and automate the buying cycle, reviews and transaction. According to SiriusDecisions, just looking at e-blasts alone, the typical buyer receives over 20 e-mail marketing messages a week, up 32% over the past 4 years.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Adobe Experience Cloud Blog

MARCH 20, 2017

Author: Stefan Bhagwandin Marketing automation means a lot of things. Within this category, mobile marketing automation has emerged to cater specifically to app marketers. The best way to understand the value of mobile marketing automation is to break it up into actionable pieces. Automation starts with data.

Mobile Marketing 134

Mobile Marketing Multi-Touch Attribution Planning Multi-Channel 134

The ROI Guy

SEPTEMBER 17, 2010

Customization of the content can be generated prior to presenting the content, such as using registration profiles to customize the e-mail blast, or in real time, like a dynamic white paper that asks the customer a few questions and then completely tunes the white paper based on profile, stage in buying cycle, opportunity and need.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

DECEMBER 6, 2010

According to SiriusDecisions, just looking at e-blasts alone, the typical buyer receives over 20 e-mail marketing messages a week, up 32% over the past 4 years. Tailwinds for Marketing Automation Software - Insi. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Engagio

DECEMBER 17, 2020

In Forrester’s report, B2B Buyers Mandate a New Charter for Marketing and Sales , Mary Shea et al. And with the advent of Sales automation tools, reps could start blasting prospects en masse. Chances are this isn’t the first time you’ve heard this. In fact, organizations have been talking about it for years.

Sales Management 98

Sales Management Account Based Marketing Top of Funnel Enterprise Management 98

Adobe Experience Cloud Blog

APRIL 22, 2019

Consider these statistics: 64% of customers say customer experience is more important than price in buying decisions (Forrester). The challenge, of course, is achieving this level of service at scale; traditional batch and blast emails simply won’t work. 2) Facilitate Communication. 3) Build Trust. 5) Prove ROI.

Work Management 133

Work Management Marketing Management Multi-Touch Attribution Marketing & Strategy 133

NetLine

AUGUST 2, 2023

3… 2… 1… Blast off! Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Image caption: Take your B2B lead generation to the moon!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Engagio

MAY 19, 2020

Mary Shea and Shanta Samlal-Fadelle from Forrester Research wrote in their 2017 report, “The misalignment between sales and marketing teams continues to be a hot topic, even after a decade of B2B firms trying to solve this problem.”. The advent of sales automation tools enabled reps to blast prospects en masse.

Sales Management 62

Sales Management Account Based Marketing ABM Top of Funnel 62

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. Getting personalization right can be a challenge as Forrester’s research dictates.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. Getting personalization right can be a challenge as Forrester’s research dictates.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. Getting personalization right can be a challenge as Forrester’s research dictates.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. Getting personalization right can be a challenge as Forrester’s research dictates.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. Getting personalization right can be a challenge as Forrester’s research dictates.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. Getting personalization right can be a challenge as Forrester’s research dictates.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. Getting personalization right can be a challenge as Forrester’s research dictates.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. Getting personalization right can be a challenge as Forrester’s research dictates.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. Getting personalization right can be a challenge as Forrester’s research dictates.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. Getting personalization right can be a challenge as Forrester’s research dictates.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. Getting personalization right can be a challenge as Forrester’s research dictates.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. Getting personalization right can be a challenge as Forrester’s research dictates.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. Getting personalization right can be a challenge as Forrester’s research dictates.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” No marketing automation strategy in place. Getting personalization right can be a challenge as Forrester’s research dictates.

Personalization 40

Personalization Forrester Marketing Automation Services Buyer Personas 40