Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. Our main target was the Effies, the premier awards show celebrating advertising effectiveness. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results.

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Porch Group Media

JANUARY 30, 2023

We looked at the offering in itself and how they were positioning themselves, thematically, esthetically, their ideal customer profile, in terms of price points. And then we geo-targeted a little bit around the store opening, so it was really a fully encompassed strategy. The emails told a story across the different audiences.

Case Study 97

Case Study Case Studies Email Marketing Studies 97

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

KoMarketing Associates

MAY 15, 2018

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. Step 2: Identify a Customer Success Story. Step 3: Format the Case Study.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

KoMarketing Associates

JUNE 18, 2019

As of 2019, 93% of the most successful B2B content marketers are extremely committed to content marketing, the vast majority of which put audiences’ informational needs above a promotional message. If you’re not convinced to dial the phone and get a valued customer testimonial yet, there’s more to come. a purchase.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Content4Demand

JANUARY 27, 2021

It’s easy to take the deceptively simple case study format for granted. These mid- to late-stage assets also serve as a vehicle to feature some of your most recognizable customers, a convenient way to show your prospects that you’ve earned the trust of brands they may already admire. Frame Your Story. Interview Your Client.

Case Studies 100

Case Studies Case Study Studies Stats 100

BenchmarkONE

APRIL 6, 2022

Picture this: a customer is looking to replace their email marketing software. As they evaluate different options, they look for products with features that suit their needs and preferences. Most importantly, they want proof that your product works. This is where case studies come in handy. . ” . ” .

Case Studies 84

Case Studies Case Study Studies Work Management 84

Martech

AUGUST 22, 2023

Most of their customers operate in highly regulated industries, too. Customers especially value a supplier who is reliable and trustworthy. And they are continuing to expand their production capabilities. Further, Finish Thompson was still positioned as a product company, even though their capabilities were much broader.

Case Studies 94

Case Studies Case Study Studies Buy 94

Marketing Insider Group

SEPTEMBER 10, 2019

Here are some employee activation case studies from those who have. Not only that, but the company also cut product release time in half with this empowering way to work. It credits that gain to a new audience. We’re not the only company who has turned loose the collective brainpower of its ecosystem to answer questions.

Case Study 145

Case Study Case Studies Activities Studies 145

nDash

OCTOBER 21, 2021

It can be a struggle to earn your target audience’s trust. Doing so involves demonstrating what your product or service is about and how you can deliver on its promises. Audiences want to see proof no matter how often you promise to deliver specific solutions using concrete strategies. What is a Case Study?

Case Study 52

Case Study Case Studies Studies Work Management 52

Trade Press Services Newsletter

APRIL 4, 2024

Benefits of Being a Podcast Guest As a podcast guest, thought leaders and companies can establish their credibility, expand marketing reach, and connect on a meaningful level with target audiences. Prior to the interview, research the podcast, host, and typical audience. Start with a goal in mind. Show gratitude.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Read this interactive content case study to know more! It increases your customer engagement and enhances website traffic.

Outgrow 85

Outgrow Case Study Case Studies Lead Ranking 85

Webbiquity

APRIL 19, 2022

Don’t use it (at least not more than rarely) to pitch your product or service or to close a deal. They’ll want to hear details of the experiences of others who have already used your services or products, and the results they achieved. Provide Insight with Case Studies. Essentially, case studies are marketing collateral.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. E-commerce marketing is when businesses spread awareness about their products. The intent of that is to establish their brand and sell their products. This means e-commerce marketing enables them to become a customer from a mere visitor/lead.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. It educates and engages the target audience, ultimately driving sales. But what exactly is it, and how can it help with product marketing? In turn, this explains to users how the product will benefit them.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. For building product executives, selecting the right PR agency is crucial for their success. They create campaigns to engage target audiences, manage crises, and secure media coverage.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. will be one of many your audience sees. You need to identify ways to quickly and effectively grab the audience’s attention and convert it to interest in what you have to say. Don’t do that.

Ideal Customer Profiles 109

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 109

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. For example, if you build custom windows and doors, you could create a calculator that will help customers figure out how much an item would cost.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. The videos provide high value with simple, low-cost, no-frills production.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

nDash

OCTOBER 14, 2021

One of the best marketing tools you can have in your toolbox is a case study. This form of promotion comes directly from your clients and (or) customers. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence.

Case Study 52

Case Study Case Studies Studies Best Practices 52

Convince & Convert

APRIL 25, 2024

Rather, this insight should drive us to create gated content that not only captivates but also enriches our audience’s professional journey. Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. That would just be silly. hours in 2023, a 2.5

B2B 100

B2B Case Study Case Studies Content 100

Outgrow

FEBRUARY 12, 2021

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one! They needed a solution to engage their customers better.

Outgrow 52

Outgrow Case Study Case Studies Studies 52

Webbiquity

FEBRUARY 25, 2016

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

Digilant

MAY 7, 2019

Traditionally, CPG companies have relied on these third-party retailers to promote and sell their products. This business model allows them to advertise a lower price and in some cases pass along savings to consumers, resulting in stolen market share from legacy brands.Brand loyalty drivers have evolved. Incorporating Programmatic.

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55

Salesforce Marketing Cloud

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth?

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

Webbiquity

FEBRUARY 7, 2023

Storytelling is a powerful tool for building a long-term connection with your audience. Without data to back up your story, it’s a fanciful yarn that may not resonate with your audience. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Choozle

NOVEMBER 12, 2018

View the case study below to learn more about which advertising strategies the Choozle team uses, how we got there, and the impacts they’ve made within our sales and marketing programs. Twenty-nine percent of leads turned into new paying customers. Key results: Increased click-through rate by 71 percent in six months.

Case Study 40

Case Study Case Studies Cost per Lead Studies 40

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. your potential customers) can come in handy. It might be time to think about integrating them into another key function of your business: product development. Don't wait!

Product 92

Product Focus Group Social Media Advertising Agencies 92

Navigate the Channel

AUGUST 16, 2023

” In this blog post, we’ll explore why outdoor living spaces are poised to become the next big thing in building products marketing and how you can leverage this trend to create compelling marketing strategies. RELATED: The Customer Journey: The Future of B2B Marketing?

Trends 65

Trends Ad Building Product Planning 65

Content4Demand

MARCH 14, 2019

SOC Telemed came to us with ambitious goals last year, ready to tackle a total marketing remix to reach a brand-new telemedicine audience. Alongside Dana Harder, VP of Strategy at Content4Demand Meg Hoyecki, Vice President of Marketing at SOC Telemed, shared her results with an eager audience at the B2B Marketing Exchange in February.

Case Studies 69

Case Studies Case Study Studies Ad Building 69

Digilant

MAY 7, 2019

Traditionally, CPG companies have relied on these third-party retailers to promote and sell their products. This business model allows them to advertise a lower price and in some cases pass along savings to consumers, resulting in stolen market share from legacy brands.Brand loyalty drivers have evolved. Incorporating Programmatic.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

Traditionally, CPG companies have relied on these third-party retailers to promote and sell their products. This business model allows them to advertise a lower price and in some cases pass along savings to consumers, resulting in stolen market share from legacy brands.Brand loyalty drivers have evolved. Incorporating Programmatic.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Trade Press Services

DECEMBER 26, 2023

As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. To help you understand the value this new feature can bring you, let’s get a closer look at the what, why and how of LinkedIn Product Pages. What is a LinkedIn Product Page?

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129