attitudes vendor about Conference Related Topics 
Customer Experience Matrix
NOVEMBER 14, 2016
HubSpot held its annual INBOUND conference in Boston last week. A quick check of financial reports shows those are just fine: the company is expecting about 45% revenue increase for 2016.) With relatively modest product news, the most interesting announcements at the conference were probably about HubSpot’s alliances.
Customer Experience Matrix
MAY 24, 2016
I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. I heard at least one vendor say her system worked this way and it's just fine, although I suspect it may have a little more central storage than she described.
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B2B Marketing Directions
NOVEMBER 29, 2020
One was a survey of 907 individuals who are involved in making business technology purchases for their organization, and the second was a survey of 227 individuals who work for technology vendors in a sales or marketing capacity. More than 75% of the respondents in these surveys were based in the United States.
B2B Marketing Directions
FEBRUARY 7, 2021
The B2B Institute and GWI recently published a research report that provides a wealth of important insights regarding the attitudes, behaviors, and working lifestyles of millennial B2B decision makers. Work in BETA provides a fresh look at the attitudes and behaviors of millennial B2B buyers, and I recommend that you read the full report.
Martech
NOVEMBER 14, 2023
We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. At some point before the year is out, you’ll be thinking about what next year will bring. Fast-forward to October 2023.
BOP Design
DECEMBER 3, 2020
Instead of meeting new prospects in person on a tradeshow floor, they had to settle for virtual conferences and tradeshows – which let’s be honest, the conference and tradeshow hosts are still working out the many kinks of a virtual event. Is it a good idea to speak at a virtual conference? Should we purchase a list?
Rev
OCTOBER 14, 2018
When you think about a B2B marketer as a CEO, you open up avenues of thought that will transform the way you work and the way you understand your value as a marketer. Ryan has discovered over the years that developing your attitudes, thought processes, and approach give you a good base in B2B demand gen marketing.
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