SalesIntel

JANUARY 24, 2024

When it comes to Software as a Service (SaaS), optimizing your sales funnel is what will make or break your sustained growth and success. One key metric to always be on top of and responding to is sales efficiency—a measure of how effectively your company converts resources into closed deals. What is Sales Efficiency?

Efficiency 40

Efficiency Top of Funnel Lead Ranking Allocation 40

Martech

OCTOBER 13, 2023

Marketing departments have near-term and long-term responsibilities to the corporation. Near term is entirely driven by the needs and maturity of marketing operations. Long term, marketing is responsible for developing the intelligence, systems, and processes to drive continuing viability and profitability. Market introduction.

Ideal Customer Profiles 117

Ideal Customer Profiles Churn Rate Paid Search Agency CPA 117

ClearVoice

APRIL 14, 2023

Today’s competitive landscape makes it critical to understand which metrics matter. Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Strategic-IC

DECEMBER 15, 2021

Account-based Marketing has been grabbing lots of headlines this year. This is not surprising as B2B Marketers have embraced ABM in their droves to engage, win, and grow their most important accounts. As you know, we have written a lot about Account-based Marketing this year. 10) 8 reasons why ABM is not just good B2B Marketing.

Account Based Marketing 62

Account Based Marketing ABM B2B Thought Leadership Marketing Automation Services 62

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. It’s about the mechanics of marketing and the fine-tuning of various activities and processes.

Efficiency 127

Efficiency Ideal Customer Profiles B2B Marketing Planning 127

accelerate agency

SEPTEMBER 10, 2021

Do you have a great SaaS product, but you’re not sure how to sell it? . Like everything else, sales have gone online, and that’s especially true for the SaaS industry. Here’s what we’re going to cover: What Is SaaS Sales? What Is the SaaS Sales Process? SaaS Sales Cycles. The SaaS Sales Model. Newsletters.

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

ClearVoice

SEPTEMBER 22, 2023

The emergence of SaaS companies in the marketplace, offering never-before-heard features and services, has become a common occurrence. Urgency is a must since the pervading principle is unrelenting; either the SaaS companies stay on pace or suffer devastating consequences.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased. Not one lead.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Marketing Insider Group

JULY 1, 2020

Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash. This is a huge savings in cost of sales and marketing investment in return for greater profitability and revenue growth. According to CSO Insights, 54.9% For example… 1.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Webbiquity

SEPTEMBER 30, 2020

As a marketer, it’s helpful to get familiar with some of the ways in which our subconscious works. Unlike some other SaaS websites that try to grab your attention with the vibrancy of their pages, this one works well precisely because it is so understated. Again, note all the same metrics and see which page performs better.

Landing Pages 296

Landing Pages Effectiveness Digital Asset Management Work Management 296

Tomorrow People

FEBRUARY 2, 2021

The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. Marketing automation and email marketing platform.

Marketing Automation Services 120

Marketing Automation Services Product Enterprise Management Work Management 120

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Kevin Indig

APRIL 1, 2023

By measuring the right metrics. Most metrics marketers look at are too output-focused, don’t lead to meaningful action and miss context. Most marketers underestimate how good content has to be for a shot at the number 1 spot. Only few companies achieve high output with high quality.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

SendX

AUGUST 31, 2021

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. We have chosen campaigns from different industries - subscription apps, Saas business, direct-to-consumer brands, etc. Such emails are usually part of the onboarding sequence.

Email Marketing 259

Email Marketing Campaigns Examples Enterprise Management 259

accelerate agency

SEPTEMBER 21, 2021

CLV is one of the most important SaaS metrics to track to evaluate the potential of your business model. Despite this, many marketers are still in the dark about the term and how to apply it to their marketing strategy. How do you calculate the lifetime value of a SaaS customer? Conclusion.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 10, 2021

Do you have a great SaaS product, but you’re not sure how to sell it? . Like everything else, sales have gone online, and that’s especially true for the SaaS industry. Here’s what we’re going to cover: What Is SaaS Sales? What Is the SaaS Sales Process? SaaS Sales Cycles. The SaaS Sales Model. Newsletters.

Enterprise Management 52

Enterprise Management Process Paid Content Lead Ranking 52

accelerate agency

SEPTEMBER 21, 2021

CLV is one of the most important SaaS metrics to track to evaluate the potential of your business model. Despite this, many marketers are still in the dark about the term and how to apply it to their marketing strategy. How do you calculate the lifetime value of a SaaS customer?

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

CLV is one of the most important SaaS metrics to track to evaluate the potential of your business model. Despite this, many marketers are still in the dark about the term and how to apply it to their marketing strategy. How do you calculate the lifetime value of a SaaS customer?

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Here’s a quick look at what we’ll be covering: What is SaaS marketing?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Scoop.it

OCTOBER 13, 2022

As a content marketer, chances are you’ve heard the phrase “content is king.” They also help you identify opportunities to improve the performance of your social media marketing strategy by showing where there are gaps in your existing strategy or areas where improvement is required. Social Media Metrics Worth Noting.

Curation 85

Curation Social Media Analytics Personalization 85

Golden Spiral

NOVEMBER 12, 2021

If you are overwhelmed by data points or trapped in Simpson’s Paradox, you can breathe easier if you identify a North Star Metric. Your North Star Metric (NSM) best encapsulates the core value your product delivers to your customers or the core measure of your company’s growth. How does a north star metric help your business?

Top of Funnel 62

Top of Funnel Digital Marketing Funnels Work Management Linkedin 62

Directive Agency

FEBRUARY 16, 2022

Measuring customer experiences for SaaS companies is essential if you want your organization to succeed. In this article, we will cover the following 12 best customer experience metrics: . Why is Measuring Customer Experience Necessary for SaaS Companies? 12 Best Customer Experience Metrics .

Churn Rate 72

Churn Rate Lead Ranking Lead Scoring Customer Satisfaction 72

Martech

AUGUST 25, 2021

” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. And looking back over the last few years it becomes clear that a number of players in the marketing technology space were building communities. Take Women of Sitecore, for example.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Martech

MAY 3, 2023

They may have landed on your site to learn more about marketing automation software and are nowhere near the final stretch to the demo request. This article explores the importance of a smooth customer journey for readers and explains how a more personalized marketing approach can help you achieve it. Consideration.

Top of Funnel 93

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 93

BenchmarkONE

JULY 22, 2021

If you’re involved in SaaS content marketing , metrics are vital to your strategy. However, just as looking at call center KPI s throws up unexpected metrics, content marketing has overlooked metrics of its own. Give your content marketing a boost with these new approaches to performance tracking.

Top of Funnel 95

Top of Funnel Lead Ranking Multi-Touch Attribution Content Marketing 95

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Marketing Analytics Tools 124

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 124

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. “If planned and executed properly, email marketing can be one of your SaaS company’s biggest drivers of growth. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?.  14 Minute Read.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Whale Pages

FEBRUARY 24, 2020

SaaS Valuation Explained | The Definitive Guide For Small SaaS Companies. “Thinking about buying or selling a SaaS company? In this article we explore SaaS valuation conventions and models.” Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?.

Lead Ranking 64

Lead Ranking Digital Asset Management Lead Scoring Work Management 64

accelerate agency

OCTOBER 21, 2020

Software as a service (SaaS) is a business model which is becoming ever more popular. Recent statistics forecast that the SaaS sector could be worth as much as $623 billion by 2023. If you’re a SaaS company, then, you’re certainly in a booming industry. You need a SaaS marketing strategy that works.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

FunnelEnvy

FEBRUARY 11, 2021

84% of B2B marketers use paid distribution channels (read: Instagram, LinkedIn, Facebook, YouTube, etc.), 84% of B2B marketers use paid distribution channels (read: Instagram, LinkedIn, Facebook, YouTube, etc.), Because of this reality, most marketers make incremental investments focused on driving traffic to web pages.

Paid Search Agency 88

Paid Search Agency Top of Funnel Funnel Advertising Ads 88

Metadata

FEBRUARY 7, 2024

status—the Greatest of All Time—in SaaS rests largely on your ability to achieve one thing: product adoption. While Reichheld’s research isn’t surprising anymore, it’s still true for SaaS companies, big and small alike. That said, there’s no big marketing push. This is what this article dives into.) Obtaining G.O.A.T

Product 52

Product Marketing Strategy Marketing & Strategy Planning 52

Zoominfo

MAY 17, 2018

In this article, we’ll break down five actionable strategies you can put in place to speed up your sales pipeline , roll out more accurate sales forecasting, and make course corrections before it’s too late. Take the time to look at your metrics on a regular basis. Simplify your sales process.

Forecasting 232

Forecasting Top of Funnel Peer-to-peer Work Management 232

Marketing Graham

SEPTEMBER 1, 2021

I’ve worked with a number of bootstrapped start-ups and while they are waiting for investment their marketing budget is normally limited. Here’s what I’ve found works well… Please, please, please, before you start SaaS marketing do some homework. Take a look at my blog ‘ What is B2B Marketing?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Budget Marketing & Strategy Marketing Strategy 52

Engagio

JANUARY 12, 2021

In the past five to ten years, B2B CMOs around the world have made great strides in improving marketing analytics. But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. ABM requires account-based metrics. Enough said. (OK,

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112