Remove Article Remove Search Engine Marketing Remove Tools Remove Web 2.0
article thumbnail

Integrating Social Media and Search

Marketing Insider Group

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

article thumbnail

How To Focus On Your Marketing Plan

Marketing Insider Group

It’s that time of year for creating your marketing plan. Having crafted a few myself, I am writing this article to share my experiences and tips on what has worked and what didn’t. And while we all try to avoid these topics, the best way to deal with them is straight on.

Planning 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

For instance, in the connect mode, we provide short case studies and third-party “in the news&# perspective/ articles via PDF. In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs.

article thumbnail

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

For instance, in the connect mode, we provide short case studies and third-party “in the news&# perspective/ articles via PDF. In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs.

article thumbnail

5 Steps to achieve Lead Generation ROI

Marketing Insider Group

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Because it is an easy metric to obtain. Ask your partners.

article thumbnail

Finding The Time To Tweet or Blog?

Marketing Insider Group

I scan articles and quickly share them. Starting in the local market is not a bad way to begin. LinkedIn is a huge tool for me to keep in touch with former colleagues, make new connections and share information. This takes no more than 15 minutes. Share: Next I look at broader news sites, blogs and my “VIP&# lists.

article thumbnail

Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine. Kim Albee, Genoo Marketing Automation Aug 17 2010 Thoughtful article. Each tool could engage a client either in a self serve or facilitated manner. So I think it is important to prepare for this reality and be flexible.