Industrial Marketing Today

JULY 14, 2010

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” Rohit may be the first person to have coined the term “content curator.”

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Biznology

FEBRUARY 5, 2013

I just popped over to check out his personal brand site and after reading one post, up popped a request to join his newsletter, Almost Timely News : 2) Valuable Content Offer — Instead of a content-based newsletter, many sites offer white papers or exclusive content from their sites. Related articles. Chris Penn is a maestro.

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Convince & Convert

JULY 26, 2010

Meaning, a brand (or person) could benefit by leveraging the crowd. Then came social networks that were great places to deliver and share messages – but not really that great for telling your story. Transparency is a brand currency on the social web. That’s what we’ve dubbed, “Co-op SEO.&#

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Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Refresh - Content gets stale over time.

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Industrial Marketing Today

JULY 6, 2010

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., Your article with the examples helped me see it clearly. I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features.

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Industrial Marketing Today

SEPTEMBER 27, 2010

The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. Much of the time spent in those traditional face to face sales calls is about getting to know the other person and deciding whether or not you like him or her enough to do business with them.

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Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

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Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. It will be interesting to watch.

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Convince & Convert

SEPTEMBER 21, 2010

And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine.

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Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. That’s the old-school marketing to which I think you refer — and another article we need to write.

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Social Media Work Management Marketing Management Media 123

ScanmarQED

JANUARY 18, 2024

I personally have always been ecologically minded. With so much media coverage recently, especially in the wake of last month’s COP28, environmental issues facing us in the 21 st century seemed worthy of some meaningful resolutions. A couple of proof points are wonderfully put together in the Article “Sub Prime Data Crisis” 1.

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Advertising Agencies Advertisements Advertising Paid Search Agency 59

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Check out this timely article. All that stuff? An important reminder.

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Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

JULY 27, 2010

Spread the Love It’s easy to fall into the trap of relying on one or a few persons in your organization to be the content creation mules. Because you are tapping into the expertise AND networks of other people, so the result is greater than anything you can do on your own. They like it. They’re pretty good at it.

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Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. Good stuff.

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Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

Many brands these days use social media to promote themselves and to reach out to their target audience. There is an interesting article about it. link] [link] Mary Hey Jason, An interesting post about Developing a Social Media Strategy in 7 Steps. There is an interesting article about it. link to post].

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Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JUNE 2, 2010

But, as Facebook continues to grow like John Candy at an all-night buffet, the number of possible connections for each person multiplies correspondingly. While it's obviously not as public as a social network, it seems that the mindset is, “I trust their opinions, I'll ask them a question.&#

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Social Media Media Curation Webinar Metrics 134

Convince & Convert

MAY 12, 2010

Karamitsos Interesting article…compares people ambivalent about social media to Sam in Green Eggs and Ham. Social media has never been driven by function and purpose. It's… well… *mostly* a mass media so far. [link] [link] Dennis Baker RT @jaybaer: Would You Try It With a Fox?

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Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

JULY 28, 2010

My business today has assembled an array of expertise and networked with people and businesses so I can offer help in all areas of marketing and advertising. Great article Jay! link] [link] Brake Associates Excellent article, helpfulness marketing…great concept! You should be.

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Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 1, 2010

link] Chris Hall Jay as a lifelong T-wolves fan (the team’s life not mine), and a person involved in social media I have to say, awesome! But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. Too many cooks can spoil the dinner. (PS

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Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? We're starting to drill down on targeted terms for the work blog, but I'm pretty much using my personal blog as a test platform right now. Thanks for the share.

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Long Tail Marketing Blogger Paper Content 117

Convince & Convert

FEBRUARY 23, 2010

[link] [link] Matthew Olson RT @kstensberg: Is Your Social Strategy Proactive or Reactive? link] [link] Egmo Is Your Social Strategy Proactive or Reactive? – [link] (via @jaybaer) Nice article! link] Aaron Strom RT @evo_terra: Is Your Social Strategy Proactive or Reactive? – [link] (via @jaybaer) Nice article!

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Social Media Webinar Metrics Media Marketing & Strategy 118

Hubspot

APRIL 12, 2012

This post will break down the ways everyone can squeeze every last ounce of ROI out of in-person events. When people think about attending an event, one of the first things they think of is the networking possibilities. You could meet a future co-worker, boss, mentor, or just a plain ol' smart person there. And for good reason!

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Conference Work Management Network Marketing Trade Show 28

Martech Advisor

JANUARY 2, 2020

A social media manager is responsible for your brand's social media activities that include social media planning, automation, advertising, content creation, publishing, and analytics. Social media marketing is an important marketing function that includes a lot of activities on a daily basis.

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Social Media Work Management Marketing Management Media 131

Convince & Convert

SEPTEMBER 21, 2010

That's why I mentioned that even though I'm showing in my table my personal ranking of these tools, it's meant to be just a starting point. Just like social networking sites, niche networks of practice and purpose, are powerful and unique. link] Michael Good post, thank your for this.

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Social Media Media Paid Content Work Management 157

Convince & Convert

MARCH 4, 2010

jaybaer article: [link] [link] Jon Buscall This is great, Jay. JG You know that tattoo says Leslie from the person's perspective right? JG You know that tattoo says Leslie from the person's perspective right? We see blogging both as community building and as a function of being a web based business.

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Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Historical footnote: Yahoo!

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

MARCH 23, 2010

Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. And infuse your writing with personality and voice. (If Make links to your bio easy to find.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

MAY 26, 2010

This article really helps to give the guidance so that SM platforms are not a strategy but the tools. This article really helps to give the guidance so that SM platforms are not a strategy but the tools. link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article.

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Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

AUGUST 18, 2010

I just don't think that it's about right and wrong so much as it is really understanding what you want to accomplish for your clients and creating an internal environment that supports this newer way of thinking as opposed to pushing it to one area andnot supporting the person charged with implementing change. Does that make sense?

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PR Social Media Paid Content Media 161

Convince & Convert

JUNE 11, 2010

Plus, it’s like the personal trainer scenario. As I said to you at SXSW, greatness is what needs to be out there, and both of you define that, both in knowledge and personality [link] unmarketing My pleasure. link] Martin Kulakowski I loved those bizAZ articles from Jay way back in the day! Congrats… and good luck!

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Webinar Metrics Paid Search Agency Social Media PR 125

Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

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Social Media CMS Development Tips Wikipedia 100

Convince & Convert

APRIL 14, 2010

The Soundog is an ingenious device – a small, personal speaker with switching capabilities, enabling me to listen to whichever game I prefer without bothering nearby patrons. Excellent article! link] [link] Verizon Friends The Key to Social Media Success is Just 2 Letters. Excellent article! Excellent article!

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Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

JULY 14, 2010

We Are Not Alone Serving as the organization’s advocate for adopting social media can be a test of passion and commitment. Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. It's simple and easy to understand. Do you agree?

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Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

SEPTEMBER 21, 2010

What is interesting when you do look at the articles, more than half are list posts or some sort of how to/advice. It can give some insight into what us readers here are looking for from you and also from social media bloggers as a whole. Thanks much for sharing. SuzanneVara [link] Worob Thanks for sharing, Jay!

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Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MAY 11, 2010

Back in those days, face-to-face networking at business events was really the most effective way to make the connections needed to get a chance to propose your product/service to the right person and it sometimes took dozens of events before the opportunity presented itself. Even if this person only an entertainer.

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FAQ Top of Funnel Paid Search Agency Social Media 139

Sprout Social

AUGUST 22, 2019

Here’s a brief snapshot of the report’s findings: 77% of realtors actively use social media for real estate in some way, shape or form. 47% of real estate businesses note that social media results in the highest quality leads versus other sources. Social media is an absolute goldmine for real estate businesses.

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Social Media Effectiveness Media Ideal Customer Profiles 109

Hubspot

JANUARY 13, 2017

In 2017 and beyond, marketers should anticipate less social networking and more messaging for instant, real-time connection with audiences. 3) Social media ecommerce will become a powerful avenue for sales. Social media is constantly changing, and one prediction we didn’t include above is to prepare for anything.

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Social Media Trends Media Mobile Advertising 36