Envy

JANUARY 28, 2018

Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. With AI technologies driving better accuracy in sales intelligence, there will be an increase in personalized, data-driven marketing for both B2B and B2C. We expect this trend to continue. Marketing Automation.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. Check out the No Lift Install System YouTube channel to browse their full library of videos. No problem!  “The results have been amazing.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

ClearVoice

NOVEMBER 2, 2018

Great for: Brand marketers, content marketers, marketing analytics managers. Sessions are conveniently broken down by category: corporate social, content marketing, social strategy, measurement and analytics, video marketing, live video, and social tactics for Facebook, Instagram, Twitter, Snapchat and LinkedIn. Sponsor: Marketo.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

JANUARY 27, 2011

by Katie Byrnes Marketo CEO, Phil Fernandez, had the chance to interview the CEO of the Sales Lead Management Association, James Obermayer at Dreamforce 2010. Luckily, Marketo had the chance to capture this event live. Luckily, Marketo had the chance to capture this event live. The result? says Obermayer.

Lead Management 48

Lead Management Sales Leads Lead Scoring Lead Ranking 48

OutboundView

FEBRUARY 28, 2019

Replacing the old world of inbound marketing for B2B is a new landscape that proves immensely favorable to creative and strategic marketers who prefer guerilla tactics, smaller budgets, and surgical campaigns to grab buyer attention, generate interest, drive demand, and inspire action. Buyer Research. Who’s your buyer?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. For example, one of the most recent posts explores how Adobe’s purchase of Marketo will affect the industry. A Sales Guy. A Sales Guy is a straightforward and honest approach to sales insight. Sales Journal.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Aberdeen

OCTOBER 29, 2019

Listen in to this week’s episode as Max dives deep into the power of complete data in making meaningful decisions, and why it’s so important to focus your marketing budget on the right channels to have a tangible impact on sales success. Max Maurier is a Revenue Operations professional focused on Marketing Automation and Operations.

Peer-to-peer 40

Peer-to-peer Business Purchase Intent Youtube 40

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. Check out the No Lift Install System YouTube channel to browse their full library of videos. ? No problem! The results have been amazing.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. No problem! The results have been amazing. The Video Marketing Performer: Act-On.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Slideshare) 80% of marketers using audience segmentation report a rise in sales. times more likely to achieve strong results.

Paid Content 216

Paid Content Stats Marketing Budget Webinar Metrics 216

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. For example, one of the most recent posts explores how Adobe’s purchase of Marketo will affect the industry. A Sales Guy. A Sales Guy is a straightforward and honest approach to sales insight. Sales Journal.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

ClearVoice

MARCH 8, 2022

The takeaway here is that this article could have encompassed hundreds of women who’ve influenced content marketing. Amy’s content efforts don’t necessarily run to her own creation of blogs or articles (though she has written and posted on her website ). But the 12 below prove to be outstanding representatives of this industry.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. No problem! The results have been amazing. The Video Marketing Performer: Act-On.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. What is Database Marketing? Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Anyword

SEPTEMBER 29, 2021

There are a large number of applications for chatbots, including sales, customer service, and even as a virtual friend. The platform can also be used for managing employee and HR functions such as hiring and churn questionnaires, managerial reviews and worker satisfaction, and even scheduling issues. Programmatic Advertising.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

SmartBug Media

NOVEMBER 21, 2022

Account-based marketing (ABM) requires you to use a multichannel approach and a wide array of marketing tactics to generate revenue, which means you'll also need multiple technologies to make it a success. Accuracy varies, even on the best of these platforms, so validation by your sales team is important. Sales Enablement Technology.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Ambal's Amusings

MARCH 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Optinmonster

JANUARY 14, 2024

The plugin also focuses on technical SEO aspects, like creating XML sitemaps, managing site breadcrumbs, and setting canonical URLs to avoid duplicate content issues. OptinMonster OptinMonster is a powerful lead generation tool designed to help businesses grow their email lists , increase website conversions , and boost sales.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Adobe Experience Cloud Blog

SEPTEMBER 13, 2013

When Jay shared that piece of wisdom, my mind went straight to Dollar Shave Club’s super slick YouTube video, “ Our Blades are F *ing Great! Have you ever created a YouTube video that went viral, gaining millions of organic views? Have you ever created a YouTube video that went viral, gaining millions of organic views?

Tips 48

Tips Content Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

MARCH 26, 2014

As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. If I’d truly listened to those cues, I would have noticed that a flapping motion of his hand meant he clearly wanted to watch butterfly videos on YouTube ( obviously , Dad).

Multi-Touch Attribution 48

Multi-Touch Attribution Peer-to-peer Lead Scoring Lead Ranking 48

Directive Agency

JULY 5, 2018

It’s simply, “ you have to have sales assets like white papers, data sheets, and case studies to support your team on the sales side and any of your drip campaigns. So, today, we’re going to talk about three ways that you can simplify the process — things you can try and a few things to avoid as well.

Ad Building 40

Ad Building Brand Identity Branding Content Marketing 40

Onalytica B2B

JANUARY 18, 2017

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. Programmatic Ads: PPC manager? Not only will new machine learning marketing tech disrupt the jobs of ad managers, but many more, too.” That could be a job title of the past, soon enough.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Optinmonster

JANUARY 14, 2024

The plugin also focuses on technical SEO aspects, like creating XML sitemaps, managing site breadcrumbs, and setting canonical URLs to avoid duplicate content issues. OptinMonster OptinMonster is a powerful lead generation tool designed to help businesses grow their email lists , increase website conversions , and boost sales.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Optinmonster

JANUARY 26, 2024

That’s right, and this article will show you why webinars are so successful and provide an introductory guide to webinar marketing. You can see this in action with Marketo’s webinars : Webinars can also get attendees interested in buying products and services. We’ll explain later in this guide.

Lead Generation 70

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 70

ClearVoice

JANUARY 8, 2019

Is my definition of success in line with management’s expectations? Get together with management to review the success metrics you defined. Who are the internal stakeholders involved in the approval process? Figure out who needs to be involved in the approval process. More people are involved in complex sales.

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Adobe Experience Cloud Blog

NOVEMBER 28, 2017

Tired of a constant barrage of phone calls, emails, and office visits, it’s not surprising that a recent study by ZS Associates shows that over 50% of physicians have stopped responding to sales reps. Moreover, these insights can enable physician liaison teams to build trusted advisor relationships. Understand Patient Journeys.

Paid Search Agency 134

Paid Search Agency Marketing Management Demographics Digital Transformation 134

Convince & Convert

MARCH 18, 2016

So specifically, if you want to streamline your content creation and your content management and your content merchandising, Uberflip can definitely help with that. It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. So what does it really do?

Top of Funnel 94

Top of Funnel Content Marketing CMS Development Ad Building 94

Onalytica B2B

JULY 16, 2018

This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders. Creativity is very much a subtractive process, removing that assumption. Jason Talbot is the Managing Director & Partner at The Crocodile – the official live streaming partner of B2B Ignite.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Vidyard

OCTOBER 20, 2015

In addition to creating killer content, they are paying attention to engagement data, integrating with other marketing and sales tools, and driving real results for their businesses.” It also increased traffic to Hootsuite’s YouTube channel, blog and Sign Up pages. “Mean Tweets” received more than 90,000 views.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

In addition to creating killer content, they are paying attention to engagement data, integrating with other marketing and sales tools, and driving real results for their businesses.” It also increased traffic to Hootsuite’s YouTube channel, blog and Sign Up pages. But what’s really exciting is that they aren’t stopping there.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Kitchener, ON – October 20, 2015 – Vidyard, the video marketing and analytics leader, today announced the winners of the 2015 Video Marketing Awards (VMAs), recognizing modern marketing and sales teams that are using video content strategically to generate more revenue. Sales and Marketing Alignment Award. Winner: Hootsuite.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Webbiquity

JANUARY 10, 2023

List Management. Lead Management. List Management. CloudTalk is cloud-based call center software that helps companies improve their sales and customer support operations with 70+ advanced features and 35 integrations, including HubSpot, Zendesk, Salesforce, and more. Multi-site admin and management. Lead Nurturing.

Marketing Automation Services 297

Marketing Automation Services Budget Programs Enterprise Management Work Management 297

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

Selena Narayanasamy: Selena Narayanasamy is Director of Strategy Development at BlueGlass where she focuses on overseeing the campaigns and processes for both the organic search strategy team and social media strategy team. Now that they’ve been widely adopted and effectively managed, prices have risen and easy ROI is no longer present.

Top of Funnel 48

Top of Funnel SEO Digital Asset Management Content Marketing 48

Vidyard

FEBRUARY 2, 2021

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. They make ghosting a little more acceptable, no-shows tantalizingly easy, and the whole process of selling harder. Video for Sales Statistics 1.1 Post-Sale 5.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Many of these are authored by the team at Marketo, but certainly not all of them. Lead nurturing is the process of building relationships with qualified prospects regardless of their timing to buy. Over 50% of leads are not yet sales ready, so nurturing those leads rather than throwing them away can help you maximize results.

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Adobe Experience Cloud Blog

SEPTEMBER 9, 2016

Before you jump into the tactical details and start rocking out your social media plan, you need to take the time to understand your audience. Do they spend their time streaming on Spotify, or are they searching for videos on YouTube or with Twitter’s new #nowplaying hashtag? Understand Your Audience. The key is to be consistent.

Social Media 48

Social Media Social Marketing Media Planning 48