Marketing Insider Group

OCTOBER 28, 2010

It’s that time of year for creating your marketing plan. Having crafted a few myself, I am writing this article to share my experiences and tips on what has worked and what didn’t. With this calendar view, you can begin to see opportunities for integration across the entire marketing mix.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

SEPTEMBER 9, 2010

I think this quote in the article from Erich Joachimsthaler, Founder and CEO of Vivaldi Partners sums it up well: “Brand Social Currency is not about social media, not about buzz, not about tactics. The reason: because putting social messaging into the proper context is important. It is so much bigger. Related Posts: Why Do You Tweet?

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

AUGUST 26, 2010

It includes an excellent overview of how to maximize your Twitter searches to identify prospects. Social Media Tips for Marketers The highlight of this article is the section on “The Art of Conversation” from Jason Falls, who shares essential tips for everyone that is looking to participate in social media.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

OCTOBER 14, 2010

Hard to execute effectively without blowing through your whole marketing budget. The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well. Search is really hard to explain.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

JUNE 29, 2010

In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Sometimes, inbound demand generation isn’t enough to fill our funnels. And so we turn to good old-fashioned cold calling to drive leads, identify new contacts or even clean our lists.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. And so this led me to the conclusion that the broader future of B2B Marketing is Social! But what does that mean…?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

DECEMBER 16, 2010

And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. All this got me to wondering about the future of social media marketing roles. And if we don’t engage our users, they will simply leave!

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. All this got me to wondering about the future of social media marketing roles. And if we don’t engage our users, they will simply leave!

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

OCTOBER 26, 2010

But let’s face it, there are marketing plans thrown on PowerPoint templates, using the latest buzz words and amazing graphics. Two recent articles on Harvard Business Review offer some great advice. First is “ Marketing Can Do Better &# by Umair Haque. Umair urges marketers to start listening.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

NOVEMBER 11, 2010

You can view all the articles posted on socialmedia.org and also in the “Social Media&# category of B2C Marketing Insider. I would love to hear about yours if you attended or your thoughts on the above.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Marketing Insider Group

JUNE 3, 2010

The simplest way for B2B content marketers to get found by the right prospects and convert qualified web visitors into leads is via Blogging (IMHO). I recently wrote a blog article that may interest you and your readers on the Value of B2B Blogging: [link] Glad I found your blog. Great stuff here.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

DECEMBER 1, 2010

Mark William Schaefer Dec 3 2010 Excellent article Michael. You could backdate this article 10 years. I can’t speak for everyone but I haven’t seen a huge swing in the marketing mix toward branding. I think brand marketing in B2B was cut drastically in the recession. Hope it’s great!

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

WebMarketCentral

JANUARY 24, 2008

The last post here presented some of the best articles and blog posts on general search engine marketing practices. This post shows how Target screwed up a PPC campaign, and how it could have been fixed. Give the Google Content Network another try by John W.

Adwords 20

Adwords Paid Content SEM Google 20

Marketing Insider Group

DECEMBER 9, 2010

I scan articles and quickly share them. This takes no more than 15 minutes. Share: Next I look at broader news sites, blogs and my “VIP&# lists. These are the people and sites that typically have great content. If I find something really engaging, I will post a comment on a blog or write a quick note to myself about a blog post idea.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

NOVEMBER 4, 2010

For instance, in the connect mode, we provide short case studies and third-party “in the news&# perspective/ articles via PDF. We have also had success with creating specific content around each step in the buy cycle on each landing page.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

For instance, in the connect mode, we provide short case studies and third-party “in the news&# perspective/ articles via PDF. We have also had success with creating specific content around each step in the buy cycle on each landing page.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Because it is an easy metric to obtain. Ask your partners.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

AUGUST 10, 2010

Kimberly Kaminski Aug 18 2010 I appreciate this article and agree with all of the comments posted. From experience, marketers don’t plan because they don’t have a pragmatic “template&# that keeps it simple and fosters rapid consensus/approval. Share your thoughts, post a comment.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Kimberly Kaminski Aug 18 2010 I appreciate this article and agree with all of the comments posted. From experience, marketers don’t plan because they don’t have a pragmatic “template&# that keeps it simple and fosters rapid consensus/approval. Share your thoughts, post a comment.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 12, 2010

I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine. Kim Albee, Genoo Marketing Automation Aug 17 2010 Thoughtful article. Having been in sales, I know there are times when sales are lighter than forecast and they want DEALS.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

JULY 19, 2010

As mentioned in the article, it’s also important to get an idea of the company and their needs before selling a product. It is better to leave a message or continue calling at another time? Kathleen Jul 20 2010 Continuously “touching&# leads through calls and emails is the best way to nurture a lead.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

OCTOBER 12, 2010

Dan McDade Oct 14 2010 I enjoy reading your articles, Michael, but have to disagree with your take on appointment setting. So this article focused on “why&# you should consider it. Most good demand gen executives will agree that it’s all about marketing mix. Thanks for sharing!

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

SpotMe Blog

JUNE 29, 2023

By sponsoring healthcare events, pharma companies can raise awareness of their drugs through presentations, distribute samples and marketing materials, and network with professionals. Digital marketing channels are the fastest-growing area of pharma marketing. Target keywords related to your products and services.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Marketing Insider Group

MAY 10, 2010

And so as we wake up from the dark days of the recent recession, here are 6 key B2B Marketing Insider tips to remember: Embrace the power of inbound marketing techniques – Know your top keywords, know your customer’s pain points – and make all messaging reflect this. Related Posts: Need to Drive Leads?

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

And so as we wake up from the dark days of the recent recession, here are 6 key B2B Marketing Insider tips to remember: Embrace the power of inbound marketing techniques – Know your top keywords, know your customer’s pain points – and make all messaging reflect this. Related Posts: Need to Drive Leads?

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

JULY 29, 2010

Steve Jacobs Aug 10 2010 Interesting article, and I totally agree with Fiona and JT. And I believe sales will come to those of us who are out there and participating with personal authenticity and with the intention of making connections. Good luck to you and thanks for commenting.

Social Media 100

Social Media Personalization Brand Identity Branding 100

Webbiquity

OCTOBER 16, 2012

91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. 90% of companies with 100 or more employees use social media in their marketing mix. Content Marketing Findings. Search Engine Watch ). Search Engine Journal ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

B2B Marketing Zone Posts

MAY 3, 2010

Increasing Pressure on Marketing But how do you ensure that all this happens at peak efficiency, you are meeting your goals, and providing solid quantifiable return on your marketing investment? This may be the ultimate question in B2B, especially as we struggle to integrate social media into the overall marketing mix.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Marketing Insider Group

SEPTEMBER 30, 2010

In this post I will provide some of the latest thinking along with my own thoughts on how to better align marketing with sales. This week alone, there have been 3 popular media articles on this issue. Bannan wrote “ Creating a true partnership between marketing and sales ”. Good article. In BtoB Magazine , Karen J.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Single Grain

JULY 5, 2023

If Google is a search engine, ChatGPT is an answer engine that enables you to do human-like question-and-answer sessions with a bot. In this article, I will share some step-by-step tips for creating a variety of awesome ChatGPT marketing prompts that can help take your marketing efforts to the next level.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Directive Agency

MARCH 2, 2018

We use Slack and have several channels dedicated to communication between SEO specialists, PPC strategists, and more. The seasoned PPC and SEO Managers host weekly PPC and SEO learning breakout sessions where we pow-wow about different tools and proven methods for success. Stay hungry, my friends. via GIPHY.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Rules 40

Marketing Insider Group

JUNE 4, 2010

Shel Holtz , who also spoke at SocialMediaPlus , recently wrote this article: “Study: PR wins social media ownership battle”. The post states that “PR trumps marketing when it comes to controlling the social media budget and strategy”. See my recent article for more. Share your thoughts, post a comment.

Social Media 100

Social Media Demand Generation Agencies Media PR 100