Chris Koch

MARCH 26, 2010

One of the biggest challenges for B2B social media marketers isn’t creating content, it’s helping others create content. That’s why marketers have to step in and help out. Very few writers are able to get their best thoughts out on paper without some help. Marketers should use them to help inspire their content creators.

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Chris Koch

JULY 28, 2010

An interesting article this week, Brand Building, Beyond Marketing, essentially argues that the issue of brand has gotten beyond the control of marketing and is increasingly embodied in the actions of individual employees. They enjoy getting to know the blogger over time. Increasingly, I think the multi-author approach will become old school.

Blogger 100

Blogger Wikipedia Work Management Social Media 100

Chris Koch

MARCH 19, 2010

I want to do something ambitious and I’m hoping you’ll help. Monitoring tools help determine how much impact these smart things are having on our target audiences. Search tools can help you mine that data. This is helpful during important periods like new offering launches or in the aftermath of a crisis. Gather research.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

APRIL 30, 2010

At ITSMA, we’re seeing four main reasons for doing it: Help. Is there a reason for you to offer whatever help you give to customers through mobile? Could your salespeople benefit from mobile access to a sales enablement application giving them advice in the field for helping customers? Related articles by Zemanta.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

JANUARY 22, 2010

This is the number of articles or blog posts that mention the product or service measured against the trend in sales. Here are some metrics, mostly for blogs, that help build engagement with customers and prospects. Bounce rate is a good metric for websites because it helps show whether people are finding what they’re looking for.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

MARCH 12, 2010

And I knew that I would probably never see or hear from many of them again because I didn’t have a channel for communicating with them directly once we parted ways—except through the articles I wrote and edited. Few people bothered to write letters to the editor, just as few people contribute to communities or post comments on blogs today.

Social Media 100

Social Media Media Thought Leadership Work Management 100

Chris Koch

FEBRUARY 12, 2010

No wonder they all steer the argument in this direction; it makes it seem like Forrester is the aggrieved benefactor being sucked dry by selfish, ungrateful employees who insist on giving away the IP that Forrester pays them to create—and whose powerful brand opens the doors for them with the sources they need to help create that IP.

Social Media 100

Social Media Forrester Media Transparency 100

Chris Koch

JANUARY 29, 2010

By acting as a matchmaker at events and perhaps by creating communities with location-based functions, we can help them find each other and get to market to them as the price of fostering the connection. Thinking about a pricing model for content also helps us target our content to the specific segments of the buying process.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

By acting as a matchmaker at events and perhaps by creating communities with location-based functions, we can help them find each other and get to market to them as the price of fostering the connection. Thinking about a pricing model for content also helps us target our content to the specific segments of the buying process.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

OCTOBER 6, 2009

Marketers can replace offers with survey questions once in awhile to help build an understanding of timely issues to drive future content. When surveying readers, magazines also ask whether readers like specific articles and subject areas covered in the magazine. Through these surveys, they construct archetypes of the typical reader.

Planning 100

Planning B2B Thought Leadership Paid Search Agency Thought Leadership 100

Chris Koch

OCTOBER 6, 2009

Marketers can replace offers with survey questions once in awhile to help build an understanding of timely issues to drive future content. When surveying readers, magazines also ask whether readers like specific articles and subject areas covered in the magazine. Through these surveys, they construct archetypes of the typical reader.

B2B Thought Leadership 100

B2B Thought Leadership Planning Thought Leadership Paid Search Agency 100

Chris Koch

JANUARY 15, 2010

If the vendors can’t help with the integration, IT can. This is where social media tools are helpful. PR people meanwhile should use their thick skins and relationship skills to help build the conversation in social media. Related articles by Zemanta. You don’t even need to involve IT anymore. Buyers become approachable.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

JUNE 26, 2009

You can post news articles, ask questions, and answer other peoples’ questions. I hope this post is helpful. I hope you will comment and add in your suggestions to help B2B marketers build their personal presences online. For example, we just happen to have an ITSMA group on LinkedIn that you can join. B2B Social Media.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

MAY 13, 2011

so I can use all the help I can get.). The “I’m genuinely interested in knowing you more—no really I am” category: “Let me know if I can help you in any way.” But now I’m on Twitter and I’ve just met you, so what kind of help are we talking about here? Related articles. Perhaps you can add some yourself. (No

Twitter 100

Twitter Validation CAN-SPAM Facebook 100

Chris Koch

FEBRUARY 5, 2010

And in Gartner’s defense, sometimes IT can be so complex and confusing that it really does help to have an acronym for talking about things. So I’d like to try, with your help, to nip TLM in the bud before it gains the power to make us all miserable. Marketing is potentially great at the latter, but it needs help with the former.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Gartner Planning 100

Chris Koch

OCTOBER 1, 2010

Ideas that educate customers and prospects about important business and technology issues and help them solve those issues—without selling. Another way is by picking themes to help guide your TL development. Smarter Planet helps SMEs at IBM focus. Marketing is helping develop offerings. Related articles by Zemanta.

Thought Leadership 100

Thought Leadership Social Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

MAY 5, 2014

What has kept musicians and inventors in the basement for all those years wasn’t the promise of financial reward (though that certainly helped), it was that the costs of producing and distributing the thing they wanted to do were just too high for them to bear on their own. The artists are simply continuing to suffer just as they always have.

Copyright 100

Copyright Distribution Youtube Internet Marketing 100

Chris Koch

JULY 29, 2011

The trouble started when the McKinsey Quarterly published an article in early June entitled How US health care reform will affect employee benefits, based on a survey the firm did about what will happen to employer-sponsored health care insurance coverage when the President’s health care law goes into effect in 2014. Related articles.

Social Media 100

Social Media Thought Leadership Paid Search Agency Companies 100

Chris Koch

JULY 9, 2010

Finally, as you play with the business rules and see the impact they have on revenues, you get a visual, visceral demonstration of the role that IT automation plays in business performance—which helps IBM sell its Websphere SOA software (the stuff that enables the automation). Related articles by Zemanta. What do you think?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Marketing Management Cross-Selling 100