Vidyard

SEPTEMBER 1, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. So without further ado: Eloqua.

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Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Vidyard

SEPTEMBER 2, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. Read the post.) Read the post.)

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Marketing Automation Services Work Management Marketing Management Marketing Automation 65

The Effective Marketer

JUNE 20, 2011

Marketing Automation is a hot topic. News about multi-million dollar investments in the space has sparked not only interest from marketers but a multitude of competitors crowding an already jammed market. What’s Ahead for Marketing Automation Vendors.

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Marketing Automation Services Marketing Automation Automation Planning 100

ViewPoint

MAY 5, 2011

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Marketing Management 120

Marketing Management Marketing Automation Services Eloqua Demand Generation Agencies 120

NuSpark Consulting

AUGUST 23, 2018

To understand this concept, let’s look at some content marketing tactics, their goals and the metrics for monitoring them. With guest blogging, you’re writing articles that you plan to publish on other organizations’ websites. You want marketing qualified leads — those in the market for your product or service.

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Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Marketing automation software. This can automate and optimize marketing campaigns.

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Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Lead Liaison

OCTOBER 5, 2020

In the article below, we will attempt to answer the big question everyone is asking: What does it take to be successful at the virtual trade shows you’re attending? . The main takeaway from this article is that, “a virtual trade show is still a trade show.” 3: Invest in your virtual booth.

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Trade Show Lead Liaison Tips Sales Qualified Leads 62

Cintell

FEBRUARY 3, 2016

This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona. Overall, we saw fantastic traction in the industry (browse the nearly 100 articles written by and about Cintell in 2015). You can expect: Deeper integration capabilities with marketing automation and CRM tools.

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ANNUITAS

NOVEMBER 17, 2015

If data fields aren’t consistent across the organization, there is a chance that vital customer or prospect data will be lost or disregarded, and may cause an opportunity to be missed according to a recent article in MarketingLand. Author: Kathleen Hoehn @ KathleenHoehn Marketing Automation Consultant, Eloqua practice, ANNUITAS.

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Cross-Selling Eloqua Marketing Automation Services Eye-Tracking 100

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Do you know what blog posts or articles you read last week? I read a lot of blogs and articles. Some of the articles I don’t finish. Let’s say you are in marketing.

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Intent Data Intent Lead Ranking Lead Scoring 122

LeadSloth

APRIL 29, 2009

Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. The corporate blog is a little more corporate, but some good articles. Genius.com B2B Marketing for Faster Sales Blog. It is about Internet marketing: very interesting posts about SEO, PPC and Social Media.

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B2B Memes

DECEMBER 15, 2011

These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Eloqua is clearly not a traditional outlet for journalism. Marketers are trying to learn how to speak to people in a human way.

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Envy

JANUARY 28, 2018

With AI technologies driving better accuracy in sales intelligence, there will be an increase in personalized, data-driven marketing for both B2B and B2C. Marketing Automation. In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace.

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Vidyard

MAY 10, 2018

As an expert on marketing automation and a self-described “salesperson trapped in a marketer’s body” (she spent a decade building the marketing automation space as a sales leader at Eloqua) she’s uniquely qualified to comment on how to make the best use of the seemingly boundless sales tools at your disposal.

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Marketing Automation Services Eloqua Budget Programs Training 73

Marketing Insider Group

JANUARY 24, 2013

. @ Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place.

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Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Chris Koch

DECEMBER 2, 2011

I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. Related articles. I still believe that. This is your funnel on Facebook.

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Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. Related articles. I still believe that. This is your funnel on Facebook.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Content Marketing Institute

MARCH 22, 2018

Marketing automation tools Eloqua and Adobe are used by iQ to automate all the parts and processes of an ongoing content marketing program – from defining key audience segments and third-party overlays to personalizing emails based on content consumption patterns and engagement behaviors. Click To Tweet.

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Directive Agency

FEBRUARY 4, 2022

Marketing Automation Platforms (MAPs) are another tool that comes up often in the Revenue Operations world. Those four are Hubspot, Marketo, Pardot and Eloqua. They train you in the use of SFDC, Pardot (owned by SFDC), SF Marketing Cloud and other tools. So, this is a great place to get started.

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Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

SWZD

SEPTEMBER 16, 2019

Our guest this week was Alex Lin , Director of Marketing Automation and Demand Generation at CipherCloud. Alex had some very interesting insights on the evolution of marketing over the past two decades and some thought-provoking ideas of what may happen in the next decade. About CipherCloud. AI and Machine Learning.

Marketing AI 54

Marketing AI Ideal Customer Profiles Marketing Automation Services Eloqua 54

ViewPoint

JULY 11, 2011

In a sense, three cloud application companies at a combined average of five years after going public are all spending nearly half of their revenue on sales and marketing. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public? Customer needs can shift quickly.

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Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ANNUITAS

JANUARY 10, 2011

Steve has a proven track record in marketing communications development and execution. He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. They can’t be separate.

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Enterprise Management Marketing Automation Services Work Management Marketing Management 100

chiefmartech

APRIL 4, 2017

This article is a guest post by Steve Nakata of The Pedowitz Group. Is your marketing team having challenges in seamlessly planning and executing campaigns with the tools they use? via Marketo sync filter or Eloqua program) to meet their requirements. Manual versus automated integration.

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Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Share it on StumbleUpon.

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PR Marketing Automation Services Blogger Eloqua 100

SnapApp

OCTOBER 24, 2018

Side note: this article focuses on Marketo, but we have deep integrations across the MAP landscape ). So what are the benefits of pairing marketing automation with interactive content? As well as our integrations with Pardot , HubSpot , and Eloqua. Content loading… Capture more leads.

Landing Pages 54

Landing Pages Sales Qualified Leads Advertising Channels Lead Qualification 54

Engagio

JULY 31, 2017

Internally at Socedo, we found that only 7% of our marketing prospects were making it to our website or engaging with our emails. These actions include reading articles on industry publications (i.e. Then, there’s data generated through people’s engagements with content on the broader web (third-party).

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Intent Data Account Based Marketing Intent ABM 85

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Particularly I realized, more often than not, I was thinking about automation the wrong way.

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Marketing Automation Services Marketing Automation Automation RFP 28

Leadspace

JANUARY 17, 2017

For example, people who read this article are expressing some level of interest in the topic of “Intent Data”. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. What do I mean by “topic data”, and where can I get it? But there’s another layer.

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Intent Data Lead Ranking Intent Marketing Automation Services 67

Kapost

MARCH 13, 2017

On the content side of things, we at Kapost are constantly encouraging B2B teams to focus on overcoming the chaos of ongoing content creation—encouraging teams to streamline their marketing operations and focus on quality over quantity. These are all essential strategies marketing teams must employ to thrive in the digital age.

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Creativity Product Eloqua Enterprise Management 54

DealSignal

SEPTEMBER 5, 2023

This article will delve into the unique features of both pipeline generators. Helping you make an informed decision for your sales and marketing efforts. This article explores the differences between these platforms to help you make an informed choice that aligns with your sales goals.

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B2B Sales Ideal Customer Profiles Generation B2B 52

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

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SnapApp

MAY 12, 2015

One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. And we’ve all taken a Buzzfeed quiz (or fifty), right?

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Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Online Marketing Institute

DECEMBER 20, 2010

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 We say this because we find almost all B2B marketing deadly dull.

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B2B Marketing Marketing Management Eloqua RSS 40

markempa

APRIL 18, 2007

Marketers from smaller companies said lead generation and qualification and email campaign management would be their two top areas of system or service deployment." This is a common theme in sales and marketing automation, CRM implementation being another good example.

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Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Brainrider

FEBRUARY 28, 2012

If you have a marketing automation solution like Pardot, Marketo, Eloqua, or similar, you already know that your website visitors consume your content in bursts of activity. Relatively few of the people reading this article come to this site on a regularly scheduled basis to consume one piece of content.

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Sales Qualified Leads Lead Marketing Qualified Leads Leads 40

InsightSquared

MARCH 29, 2018

Marketing automation vendors are being cornered by a monster of their own creation. That’s the conclusion of a new InsightSquared and Heinz Marketing report, titled “ Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer?”.

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Marketing Automation Services Marketing Management Vendors Marketing Automation 184

Convince & Convert

OCTOBER 2, 2013

For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. Here is the article about how that happened. Joe Pulizzi’s third book, Epic Content Marketing : How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less , was just released.

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