Marketing Insider Group

JANUARY 5, 2023

The main goal for Marketing in B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue. When I moved to marketing, I committed myself to two things: Marketing should be accountable for driving quantifiable business value. Downloaded our white paper? Source: [link].

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

KoMarketing Associates

JANUARY 29, 2019

B2B marketers are heavily invested in content marketing and utilizing it to generate leads, but at what stage of the buying process is this tactic most effective? About 20 percent cited thought leadership, while 12 percent named ebooks and white papers. Marketers Continue to Invest in Content Marketing.

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. Generating Leadership and Educational Focused Content. We no longer put together a 3-page article talking about how great XYZ product is.

Demand Generation 62

Demand Generation Demand Generation Top of Funnel 62

ANNUITAS

JULY 19, 2016

I’m guessing it has something to do with the fact that 76% of B2B enterprise marketers have a content strategy but only 50% say their content aligns to buyer pain points and challenges via ANNUITAS B2B Enterprise Demand Generation Study. There’s definitely a disconnect somewhere. Listen to format clues. Motivation-.

Demand Generation 100

Demand Generation Demand Top of Funnel Generation 100

SmarkLabs

JUNE 13, 2022

In this B2B marketing strategy framework, we provide insights on how to develop a manageable strategy for an early market team. What to include in my buyer personas: Basic demographics – industry, job title, seniority Job responsibilities Frustrations Wish lists Goals KPIs (such as how job performance is measured). Check out ?

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Sales Engine

MAY 19, 2016

In the context of digital marketing and demand generation, lead intelligence is the sales rep’s ability to predict high probability pain points that a prospect may have before trying to establish contact so that they may have a more fruitful consultative conversation.

Sales Qualified Leads 159

Sales Qualified Leads B2B Marketing Webinar Metrics Marketing & Strategy 159

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. Generating Leadership and Educational Focused Content. We no longer put together a 3-page article talking about how great XYZ product is.

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

PureB2B

MARCH 28, 2022

Lead generation is the result of passive thought leadership and segmented marketing outreach. Most B2B marketers do this, especially if you’re selling healthcare software. In B2B lead generation, most campaigns direct the prospect to a landing page of some sort, with the goal of gathering more information. Call to Action.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. In answer to the age-old question of which platform is the best one for B2B marketing? This is so true.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Webbiquity

NOVEMBER 17, 2020

Content drought and lower ROI in the world of B2B marketing post-COVID. Finite found that 35% of B2B marketers were struggling to produce enough quality content that could reach and engage with audiences – a situation that is being termed a “content drought.” Having a strong online presence is now more important than ever.

Top of Funnel 257

Top of Funnel ROI Marketing Automation Services Work Management 257

KoMarketing Associates

MARCH 10, 2014

What elements of the B2B vendor site were most valuable? Our goal was to validate what B2B marketers were doing right, what they needed to improve, and hopefully help guide the B2B online marketing experience moving forward. The B2B buyer expects to qualify a vendor in a straight-forward process. Want to learn more?

B2B 120

B2B Demand Generation Agencies Validation Vendors 120

Martech

MARCH 11, 2024

This article explores how conventional martech infrastructure alienates most potential buyers and suggests steps to adapt tools and strategies for better long-term brand affinity and demand generation. Using the same approach to all our target audience risks alienating the remaining 95% who are not yet in-market.

Efficiency 83

Efficiency Marketing Automation Services Lead Ranking Brand Identity 83

NetLine

DECEMBER 20, 2022

It’s also worth mentioning that On-Demand Webinar registrations increased by 45%—40.75% more registrations than Live Webinars. . They simply pale in comparison to eBooks, Guides, Cheat Sheets, and White Papers. . Despite this fact, there is something that White Papers have in common with Webinars.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

nDash

MAY 26, 2022

With trends changing rapidly in the digital space, identifying technologies B2B marketers should use for managing their content marketing is challenging. In this guide, you’ll learn the importance of B2B marketing tools and technologies B2B marketers should use today. Why are B2B Marketing Tools Important?

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. In answer to the age-old question of which platform is the best one for B2B marketing? This is so true.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

SWZD

MARCH 21, 2018

Hello Friend of emedia, Making your life as a demand gen pro easier in 2018 – this is the focus of emedia’s first newsletter for the New Year. We start with two demand generation road maps, both with compelling examples: An eBook that presents a plan for content development. Download The White Paper.

Demand 48

Demand Sales Qualified Leads Demand Generation Top of Funnel 48

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. LinkedIn (87% vs. 83%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Content Marketing Institute

OCTOBER 31, 2018

Demand generation or demand identification. In many cases, businesses struggle with generating new demand. However, demand generation is perhaps the most critical need for today’s business. Marketers must continue to generate more opportunities to support their companies’ growth strategies.

Top of Funnel 96

Top of Funnel Demand Generation Demand Generation Agencies 96

The Point

SEPTEMBER 23, 2015

Create download buttons for content like white papers, videos, or recorded Webinars that tie in to the topics you cover on your blog, and gate those offers behind landing pages and short registration forms. As in: “For a more detailed discussion of [Topic A], download our free white paper on [Insert Title Here].”

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Anteriad

JANUARY 3, 2023

Marketers are always looking for ways to make data more scalable and actionable to better target prospects at various stages of the buyer’s journey. It provides targeting for users who have demonstrated intent through actions like product searches, website visits, white paper downloads and more.

Intent Data 40

Intent Data Lead Generation Intent Lead Scoring 40

ANNUITAS

APRIL 10, 2014

*This article first ran in VentureBeat on April 2, 2014. The continued rise in revenue is indicative of the increased sophistication of the B2B market and the need for marketers to be more strategic in driving demand for their organizations. According to Raab Associates, Inc. Taking a tactical versus strategic approach.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

ANNUITAS

SEPTEMBER 1, 2015

If this is how we operate in our personal lives, why is it that B2B vendors lose this concept when marketing to their buyers? According to recent articles and blogs the best approach to a B2B demand generation program is mono-channel. Email teams, web teams, social teams, content teams, event teams, etc.

Advertising Channels 100

Advertising Channels Multi-Channel Peer-to-peer Word of Mouth 100

Contently

JANUARY 30, 2017

At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “ Oh, we’re B2B,” someone said. I get the instinct to assume LinkedIn is the only worthwhile place to pay for content distribution if you’re a B2B company.

Distribution 60

Distribution Linkedin Facebook Allocation 60

The Point

SEPTEMBER 30, 2022

Can PESO do the same for demand generation ? Examples in a demand generation context include social media advertising, display advertising, or sponsored content. Earned Media generates engagement through activities that are not paid placements. The #PESO Model & Your Demand Generation Strategy Click To Tweet.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

The Point

MARCH 3, 2010

In a recent article (member access only), Marketing Sherpa offers up some intriguing research into how prospective tech buyers view email offer content, and how those views can differ dramatically from common assumptions held by marketers. It’s the working assumption of B2B marketers that prospects don’t want to be sold to.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

Leadspace

JUNE 1, 2017

This article was originally published on the Marketo Blog. Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here are three reasons why it is exciting for marketers: You Can Start Using It Right Now.

Marketing AI 59

Marketing AI B2B Marketing B2B Gartner 59

Directive Agency

OCTOBER 20, 2017

A common thread for many B2B buyers is the search for knowledge. For B2B businesses this provides a great opportunity. But many B2B companies still struggle in their effort to create content. Part of the problem may be that companies don’t always know how to create content that addresses the unique needs of B2B buyers.

Top of Funnel 53

Top of Funnel B2B Marketing Work Management Marketing Management 53

thePoint

SEPTEMBER 10, 2019

When engaging marketing prospects to respond (generate leads), there is one truth you cannot change: if you don’t have the right content, you will fail. After all, generating “demand” is about generating “responses” so that you can identify and engage with potential prospects that are responding. Engaging content.

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

Leadspace

AUGUST 16, 2017

This article was originally guest-posted on the Oracle Modern Marketing Blog, and republished with permission. The world of B2B marketing is changing rapidly. Over the past few years, we’ve seen trends emerge that challenge many of the traditional ways we think about demand generation. Audience-centric marketing.

Marketing AI 54

Marketing AI Work Management B2B Marketing Marketing Management 54

Digital B2B Marketing

NOVEMBER 6, 2012

However, in B2B, the value of perceptions have been set aside, in favor of the new holy grail of B2B marketing: lead generation. B2B Marketing’s Lead Generation Focus B2B marketers are pitching white papers, webinars and other content at every turn. Photo Credit: Day 55/365 by ?ah33l

B2B Marketing 100

B2B Marketing Bundling B2B Marketing Proposals 100

Webbiquity

MARCH 17, 2017

Getting people involved is lead generation. It occurs as people sign up or exchange their contact information for any asset of value: an informative newsletter subscription, webinar registration, contest entry, white paper or eBook download—the possibilities are almost endless.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

ANNUITAS

DECEMBER 23, 2016

Especially the discussion of quantity over quality, which was a big theme for this year’s Content Marketing World … The following is a repost of an article that was published in January of 2016. Looks like they are holding up! Top 5 Mistakes Content Marketers Will Make in 2016.

Top of Funnel 100

Top of Funnel Content Marketing Advertising Agencies Content 100

The Point

JULY 19, 2010

Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read. that appeared online today.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

Sales Engine

OCTOBER 16, 2015

The answer is critical for anyone in B2B marketing today. B2B content marketing today is really about generating leads for sales by replacing the one-to-one conversations that salespeople used to be able to get more predictably. That means that every article they publish can’t go through tons of committee-based review cycles.

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

Ambal's Amusings

MAY 27, 2010

We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle? Ardath Albee is a B2B Marketing Strategist. Feature the white paper on your website and as an email offer. Ardath Albee.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

JULY 22, 2010

B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? "B2B Marketing Must Be Driven by an Umbrella Strategy" Ardath Albee's Bio. Ardath Albee.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100