The Marketing Book Podcast: “Inside the Black Box” by Bob Hoffman
The Forward Observer
MAY 31, 2024
Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman About the Book In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this – perhaps in the hundreds of billions – will be completely wasted. Not for the usual reason – their advertising stinks – but for another, darker reason.
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